"Biography"
Vasil Latsanich was born in 1972.
Education
Graduated from the Higher State Institute. Lysenko in 1995 (Ukraine, Lviv).
Activity
"News"
WiFi will die very soon
The new CEO of VimpelCom Vasil Latsanich told what he expects from the state and why he is no longer interested in counting cellular subscribers
For 16 years at MTS, Vasil Latsanich rose to the rank of vice president for strategy and marketing - in the unofficial table of ranks cellular operators it is actually the second person of the company. On January 10, he took over as CEO of VimpelCom.
Latsanich came to the interview with a Rolex watch on his left hand and an Apple Watch on his right. Indeed, on the one hand, he is in charge of the operator's current business: relations with investors, partners and the state, financial indicators.
While you were sleeping: the actors of the himataki, the smart bracelet, the maniac from the Ministry of Emergencies and the canned food who kill
April 17, AmurMedia. Russia has found actors portraying victims of a chemical attack in Syria. An employee of the University of Alabama created smart bracelet calling the police in the event of an attack on the owner. On the account of the Ural maniac from the Ministry of Emergencies, there were three murders and eight rapes. Tin cans were classified as sources of nanoparticles hazardous to the human body. Read about this and not only in synopsis news of the world, Russia and the Far East from IA AmurMedia.
Wi-Fi will die very soon, and the "Yarovaya law" will cost a lot of money
The new CEO of VimpelCom Vasil Latsanich on the uniqueness of the telecommunications market, technologies and interaction with the state
5G will kill Wi-Fi in the very near future, Latsanich predicts. People already prefer LTE - it's faster and more convenient. Latsanich says: “Competition in this very popular sphere is important for the state. I do not know of any other market in which the unit cost of a product has been declining at such a rate over the past 20-30 years. How much was a minute 20 years ago, and how much is it now? How much is a megabyte worth now compared to 10 years ago? It needs to be supported. It needs to be cared for and cherished. "
Beeline: our retail will become huge
The general director of VimpelCom Vasil Latsanich spoke about the integration of Euroset stores into the mono-brand Beeline network and further ways of developing the company's retail segment.
A top manager of VimpelCom said in an interview with Vedomosti that after the inclusion of Euroset stores in the Beeline network, the geography of the Beeline brand will expand by 350 cities.
- In the short term, we will complete a large stage of integration of Euroset into our retail, and it will become huge. This is more than 3000 stores, - said Latsanich.
In addition, the store model itself will change. Latsanich believes that Beeline stores will move towards a service supermarket. The range will include smartphones, accessories, and financial and insurance services.
Head of VEON leaves office
Ursula Burns, head of the supervisory board, will temporarily fill the position of chief executive officer of the telecommunications holding.
The head of the VEON holding, which owns VimpelCom, Jean-Yves Charlier, has left his post, the company said. Charlier held the position for three years. The reasons for his departure are unknown, writes RBC.
Ursula Burns, head of the supervisory board, will temporarily act as CEO. After the appointment of a new head, Burns will take over the supervisory board.
Latsanich Vasil IgorevichBiography
Graduated from the Higher State Institute. N. Lysenko in 1995 (Ukraine, Lvov), with the qualification "Conductor of a musical theater, conductor of a symphony orchestra".
He received additional education in the field of marketing at educational institutions in Moscow, Brussels, Prague, Vienna and London.
From 1996 to 2001, he held positions at Coca-Cola Ukraine Ltd, Coca-Cola Bottlers Siberia in Russia and Ukraine in the field of marketing and general management.
In 2001-2005, he was the head of the marketing department at MTS Ukraine.
In October 2005, he was appointed Marketing Director.
Since 2010, Vasil Latsanich has been acting as co-chairman of the Tele-Committee at the American Chamber of Commerce in Ukraine.
2011: General director of MTS Ukraine
In March 2011 he was appointed General Director of MTS Ukraine.
In June 2012, as Vice President for Marketing of MTS OJSC, he joined the Board of Directors of MGTS.
In June 2017, it became known that the Vice President of the Mobile Telesystems (MTS) operator Vasil Latsanich left the company and moved to work in the Veon group (former Vimpelcom) operating in Russia under the Beeline trademark. This was reported by the Interfax agency with reference to its sources. It is alleged that Latsanich may head VimpelCom, the Russian subsidiary of Veon. Vice President for Strategy and Marketing of MTS Vasil Latsanich will head VimpelCom (Beeline brand) from January 1, 2018. According to TASS, citing sources familiar with the situation, the contract has already been signed. Prior to assuming this position, Latsanich will work as vice president of the VEON holding, which includes VimpelCom, and will be involved in the development of the Italian division of the company.
In November 2017, VimpelCom (Beeline trademark, part of the Veon group) announced the appointment of a new CEO. It was the Ukrainian Vasil Latsanich.
2018: CEO of VimpelCom
On January 10, 2018 he took up the duties of the CEO of VimpelCom. The contract with him was concluded until December 31, 2020.
As of April 23, 2018, Vasil Igorevich Latsanich works as the CEO of VimpelCom.
2020: Departure from the post of the CEO of VimpelCom
On February 14, 2020, VimpelCom (Beeline brand) announced that at the end of June 2020, Vasil Latsanich would leave the post of CEO of the company. More details. Acting CEO of the company was appointed
Vasil Latsanich, MTS Vice President for Marketing and Strategy, intends to leave the company. A top manager who did not receive a promotion in February, when the contract of the current president of MTS Andrei Dubovskov was extended, can move to the Veon structure that controls the Russian VimpelCom. MTS is now determined with the successor of Vasil Latsanich, whose departure experts consider a loss for the operator.
Vasil Latsanich, vice president of MTS for marketing and strategy, recently told a narrow circle of top managers that he intends to leave the company, a source close to MTS told Kommersant. MTS representative Elena Kokhanovskaya confirmed: now the company is determined with a successor. “We know Vasil’s plans. We understand his career aspirations. We wish him success in his new position, ”she said. Mr. Latsanich himself declined to comment.
Vasil Latsanich is a veteran of MTS. In 2001–2011, he worked his way up from the head of the marketing department of MTS Ukraine to the general director of this company. In 2011, he was appointed vice president of marketing for the MTS group, and in July 2016 he was also responsible for its strategy. The possible departure of a top manager is associated with career growth. “He was the second person, but he dreamed of being the first,” the source told Kommersant. In February 2017, the contract of MTS President Andrei Dubovskov was extended for another three years, and Vasil Latsanich hoped to take this post, a source close to MTS told Kommersant.
One of Kommersant's interlocutors claims that Mr. Latsanich may move to VimpelCom (Beeline brand), the Russian subsidiary of Veon. He recalled that over the past few years, two top managers have already left MTS: Mikhail Gerchuk, general director of the Eurasia region of the Veon group, and Alexander Popovsky, executive vice president for corporate strategy and business development at Vimpelcom. One of the headhunters in the market also said that Vasil Latsanich had been invited to head VimpelCom in the spring. The top manager has global ambitions, he would like to work in a company outside the CIS - in companies such as Facebook, Google and Veon, said the source of Kommersant, close to MTS.
In September 2016, VimpelCom's CEO Mikhail Slobodin left Vimpelcom, and the company announced the temporary appointment of CEO Schell Johnsen to this post. According to the PR-director of VimpelCom, Andrey Bykasov, at a recent meeting with employees, Schell Johnsen said that he would continue to be the general director of the company for a long time. As one of the interlocutors close to the company explained to Kommersant, there is no talk about the fact that Vasil Latsanich will head the Russian office of the company. Another source does not exclude that Mr. Latsanich is negotiating with Veon.
For MTS, the departure of an experienced top manager is a noticeable loss, says Konstantin Ankilov, general director of TMT Consulting. Including thanks to Vasil Latsanich, MTS managed to maintain its leadership in the capital market, successfully develop the direction mobile transmission data and close the gap with MegaFon in this direction, the analyst notes. At the same time, the transfer of Vasil Latsanich to VimpelCom could be interesting for the company, which has not been able to finally decide on the general director for a long time, the expert added.
From the point of view of marketing, MTS adequately reacted to the intensification of competition, a sharp deterioration in the economic situation, etc., says Timur Nigmatullin, an analyst at Finam Investment Company. According to him, the aggressive development of mono-brand retail, which helped to level the pressure on business after the change of shareholders of Svyaznoy and Euroset, as well as the development of converged products with MGTS to maintain market share were successful decisions. “At the same time, the erroneous decision was the introduction of an unlimited tariff line, which carried the risk of excessive network congestion,” Timur Nigmatullin believes. He assumes that the departure of Vasil Latsanich will not bring significant changes in the general and marketing strategy of MTS.
Vladislav Novy, Yulia Tishina
You can find an explanation of the reasons and the corresponding discussion on the page Wikipedia: Removed / November 10, 2018. |
Vasil I. Latsanich (July 19 (1972-07-19 ) ) - Russian and Ukrainian manager, worked in executive positions in the field of telecommunications, IT technologies and digital services.
Since January 10, 2018 - General Director of PJSC VimpelCom.
Biography
From 1996 to 1999 he worked in the Ukrainian offices of Coca-Cola - Coca-Cola Amatil Ukraine Ltd and Coca-Cola Beverages Ukraine. He started his career as a trade development manager, and ended his work as a director of the Ivano-Frankivsk branch and a sales channel development manager in Kiev.
Then, from the late 90s to 2001, he was responsible for the development of global brands and company products in regional markets in Coca-Cola Bottlers Siberia (Novosibirsk) and Coca-Cola Krasnoyarsk Bottlers (Krasnoyarsk), large Russian bottlers of Coca-Cola products in Siberia.
In 2001 he started working at MTS Ukraine. First, as head of the marketing department of CJSC "Ukrainian mobile system", Which soon became a subsidiary of MTS OJSC.
Taking the position of Marketing Director of MTS Ukraine in 2005. As a result of the launch of the first virtual operator (JEANS) and a service based on the CDMA-450 network, as well as the rebranding in 2007, the company strengthened its position in the cellular communications market.
From September 2011 to June 2017, he was Vice President for Marketing at Mobile TeleSystems PJSC and was a member of the Management Board of MTS. Responsible for the company's commercial and strategic initiatives, as well as customer experience transformation and digital development.
From late June 2017 to January 2018, he served as Vice President at Wind Tre (a joint venture between CK Hutchison and Veon). In November 2017, V. Latsanich was elected by the Board of Directors of PJSC VimpelCom director general for a period of 3 years, took office on January 10, 2018, succeeding Schell Johnsen, who took over as Head of Major Markets at VEON Ltd.
Education
In 1995 he graduated from the Higher State Musical Institute named after V.I. NV Lysenko in Lvov (Ukraine) with a degree in opera and symphonic conducting with qualification “conductor of musical theater, conductor of symphony orchestra”. He received additional education in marketing at educational institutions in Moscow, Brussels, Prague and Vienna. He holds an MBA from London Business School.
Ratings and awards
In 2012, the MTS brand and BBDO Branding entered the top 100 of the world's brightest corporate identity renewal projects (Rebrand 100® Global Awards). In 2012, 2014, 2017 MTS was the winner of the Effie Russia Awards. In 2016, he became a laureate of the CMO of the Year award according to the international publication European Communications' (UK, London). The experts evaluated on five criteria: the nominee's contribution to increasing the brand value, improving the customer experience, the dynamics of the subscriber base, the development of new products and services, as well as the dynamics of financial indicators.
Vasil Latsanich, the current vice president for strategy and marketing at MTS, is leaving the company, two people close to MTS shareholders and one of his acquaintances told Vedomosti.
According to three interlocutors of Vedomosti, Vasil is a candidate for the post of general director of Veon (former Vimpelcom) in Russia and may take the chair of Schell Johnsen. According to a person close to Veon, Latsanich's negotiations do not affect the Russian division of the group.
MTS PR director Elena Kokhanovskaya says that the company knows Vasil's plans to leave, but he has not yet submitted an application. “We understand his career aspirations. We wish him success in his new position, ”says Kokhanovskaya. According to her, the company is choosing a successor, but it is in no hurry, since the team is strong and successfully operating in the market.
Latsanich declined to comment, noting only that he had not written a letter of resignation from MTS.
The top manager had been looking for work outside the CIS for a long time, so he wanted to work in a global foreign holding, says a source close to MTS. He viewed his first position in the Russian VimpelCom as a springboard for a career in the West, the source of Vedomosti knows. He says that the top manager's family lives in the UK and his aspirations are to leave the CIS.
PR-director of the Russian VimpelCom Andrey Bykasov notes that Schell Johnsen at a recent meeting with employees said that he would continue to be the CEO of the company for a long time. Veon's director of external relations, Mark McGann, ignored questions about Latsanic's transition to the group, but noted that Schell Johnsen remains CEO.
The interlocutors of Vedomosti remind that this is not the first top manager of the operator who goes over to a competitor. Earlier, Mikhail Gerchuk, who heads the business of the Eurasia region, and Alexander Popovsky, who holds the position of executive vice president for corporate strategy and business development, moved from MTS to the Veon group. Latsanich has been focusing on business development strategy for the last year, not marketing. MTS is not afraid of competition from him, as the company still has a strong, healthy team, he said.
Schell Johnsen has been appointed CEO of VimpelCom after Mikhail Slobodin's sudden departure from the company. He said that he would occupy this chair until a replacement was found for him.
Prior to the appointment of Latsanich in 2011 as Vice President of MTS Marketing, he headed MTS Ukraine. Since 2001, he was the head of the marketing department, in 2005 he took the position of the marketing director of MTS Ukraine.
From 1996 to 2001, he held various positions in marketing and general management at Coca-Cola Amatil Ukraine Ltd., Coca-Cola Beverages Ukraine, Coca-Cola Bottlers Siberia, Coca-Cola Krasnoyarsk Bottlers in Ukraine and Russia.
The interlocutors of Vedomosti in the management of other operators call the transition of Latsanich a very interesting and promising solution for Veon. “Vasil is a legend,” says one of them. He clarifies that it is largely thanks to Latsanich that MTS has been able to consistently implement its marketing and product development strategy for a long time, which made it possible to maintain and increase the subscriber base without significant damage to margins.
