Utility for the selection of key queries. The program for the selection of keywords online. Rush Analytics is an online service for building a semantic core

Let's talk about collecting keywords paid and free ways. I will show you what online tools can be used and reveal their main differences.

Let's start talking about collecting keywords in a free way. There are many methods to do this. The most commonplace is brainstorming. Here you need to think for yourself what keywords will be able to bring users with search engines.

I will say that the method is rather primitive. Now it has lost its relevance because in our arsenal there are a whole bunch of free and paid tools.

Yandex Wordstat
Search hints
Link aggregators (megaindex, rookee.ru, seopult.ru)
Open counters of competitors (Liveinternet)
Ready word bases (bukvarix.com)

How to use Yandex Wordstat? To begin with, we select the region of interest to us, for which we want to see search queries and their frequency.

In general, select a region, insert it and click "Pick". Then we get full list keywords in broad match.

Of course, this method is quite chaotic since we get a huge number of words, many of which may not suit us. Therefore, in this case, it is better to use certain operators.

Search operators Yandex Wordstat

In order to optimize the work with this tool, the search engine came up with the so-called Yandex Wordstat search operators.

What are these operators and how to use them?

Filtering out negative keywords: operator "-"

We can eliminate unnecessary words. For example, we are interested in the query "computer". But we are not interested in words where users want to download something to their computer.

Therefore, we enter the word "computer" in the same form and additionally the negative word "download" with a suitable operator.

Operator minus

Search for multiple keywords: operator "Ι"

We entered words with search operator"Or" where two broad-matching keywords are searched at once.

Search with word grouping: operator "()"

For example, if the first part of the query matches, then it is not necessary to repeat it again.

Grouping operator

Keys are not restricted within parentheses. Here you can enter at least the whole range of countries for which we want to get keywords in conjunction with the main key "tours".

: operator "" ""

In the screenshot on the left, we got a set of keys as a result. In the right, only the key word of interest to us.

The double quotes operator helps us with this.

: operator "!"

For example, we want to get keywords in which the word price is used in the case in which we enter.

Exact entry operator Yandex Wordstat

In the screenshot on the left, we see that by entering "tour price turkey" we find words with the word "prices". In the picture on the right, we see that by adding an exclamation mark in front of the word "price", the search engine offers us an exact match.

Therefore, by adding an exclamation mark before the request, you can get the keys exactly in the form in which we entered them.

Also, all these operators can be combined with each other.

You can take keywords with an exclamation mark, or in quotes, inside brackets, or with the search operator "or".

This combination allows us to immediately get a filtered list by the required parameters with one request.

Popularity by region in Wordstat

In Yandex Wordstat, you can see impressions and popularity by region. For example, if you enter the query "sell an apartment" and look at the popularity by region, we will see that in Krasnoyarsk it is 3 times more than in Moscow.

That is, in this city there is some kind of pronounced demand.

In general, such a function can help those who are looking for the most profitable region to invest their funds in.

The request history helps us keep track of seasonality. You can see in which periods there was a high request activity, and in which ones it was low.

Thus, we can plan in advance the conduct of an advertising campaign on the Internet.

It also comes in handy in SEO optimization.

For example, a few weeks before the start of the season, you can publish posts on the necessary requests so that later you can receive additional traffic for them. It also helps in drawing up a content plan for publishing posts on the site.

Google Keyword Planner

In addition to Wordstat, I also recommend using the Google Keyword Planner. Typically, we have two main search engines. These are Google and Yandex. Therefore, when collecting keywords, I definitely recommend taking statistics from these two systems.

Google Keyword Planner

In the planner, you can collect keywords by phrase, site or category. There are additional tools for search parameters and. As in the case with Wordstat, you can also filter out unnecessary queries here.

When collecting statistics, you are shown suitable keywords, the level of competition and the recommended bid.

Statistics in the Google Planner

Also shows the number of requests per month.

Unfortunately, Google currently only shows the average search range. More accurate results are only available on accounts with already running paid ads. And then, not for everyone!

Nevertheless, this planner is very well suited for collecting keywords for free. It has a lot of useful features that can come in handy.

For example, if you have a ready-made list of keywords, then for quick data processing you can use the "Get statistics of queries and trends" option. This will save a lot of time.

In the planner, you can even directly create keyword combinations to get statistics. To do this, use the "Select keywords based on existing lists" option.

Search hints

You can also use search suggestions to collect keywords online for free. You need to enter the part into the line and wait for the system to offer a drop-down list with prompts.

Search hints

If you are selling laptops, use search hints you can get additional keys.

If you are writing informative articles on the site, then using the tips you can pick up additional ideas.

From the screenshot on the right, we can see that users are interested in being overweight, lonely, excessive sweating, and so on.

Also, if we have some kind of news resource, then we can see the current trends. Then you can take advantage of these trends and write articles for them.

Link aggregators

Free link aggregator functions can be used. Take for example. Having registered in this system and adding your site, you can see an inconspicuous button "Pick up". By clicking on it, the link aggregator will offer us keywords that can be used to promote.

In principle, the keywords are quite adequate and really fit the desired site. From the advantages it is clear that we are already shown some positions for which our site takes places. Frequency is also visible. He also offers us a page to which these requests can be made.

In general, there are auxiliary functions here, which are free and useful for us.

Collecting keywords using paid methods

Let's get started with paid methods for collecting keywords. Of course, you have to fork out a little here. However, in this case, you will have special benefits.

Here are the paid tools:

Competitor analysis (semrush.com, serpstat
Software for collecting keywords (key-collector.ru)
Ready word bases (pastukhov.com, roostat.ru)
Convenient and fast online parsers (Mutagen)

I will not consider each service in detail. They are all good and worth their attention. But for example, let's focus on one of them. This will .

By entering the site into the line of this service, we get a table with keywords for which the project takes certain positions.

Collecting keywords through Spywords

That is, we can select a semantic core for those keys for which the site is already somehow ranked in the search. Accordingly, this moment alone can make much less effort to achieve collection and top.

We see columns such as Traffic Share. That is, what proportion does this keyword occupy from the total list of words that were counted this system within this site.

There is also the number of impressions per month, position and, which is issued when the site is found for a given keyword.

There is also a function to compare the domain in organic search results.

Domain comparison function in SERP

For example, there are two sites of the same subject. Each of them is promoted by its own set of keywords. The system offers to look at the intersection of these two sets.

That is, we can collect a list of keywords by which both sites are promoted. This is very useful function in seo analysis of those competitors that we want to target.

It also highlights the number of similar words. You can separately look at the non-intersecting parts of the sets. Everything is available for both Google and Yandex.

Also in the Spywords service, you can use smart collection of keywords for the site. He selects keywords, relying on his base and based on those sites (their semantic cores) that got there.

Smart keyword collection

The service also shows the number of requests per month. It also shows what bids are made in Google and Yandex paid ads. That is, you can assess the level of competition for a keyword.

Comparison of paid and free methods

Let's find out how paid and free way collecting keywords. What are the advantages and what is better to use.

Free tools suitable for small sites and volumes. If the site has 20 - 30 pages, then you can easily get by with Wordstat, tips and a keyword planner from Google.

Free methods are suitable for beginners. Since all the paid tools require some kind of immersion, the free ones are quite simple. Here it will be easier for beginners to figure it out.

It should be said that the free tools are very handy. They are really made for a large audience. That is, for those who are still poorly versed in collecting keywords. That is why such systems have been specially designed for user-friendliness.

What are the advantages of paid tools?

Such tools significantly speed up the work of collecting the semantic core. This is useful when you need to find tens of thousands of keywords. It will take a long time to select them through Yandex Wordstat.

Paid methods are suitable for high volumes.

If we have a large online store, then free tools it will be very difficult to find a huge number of keys. Therefore, here Key Collector, Pastukhov's base and other paid solutions come in handy.

Also, paid tools allow you to collect keys that free ones may not even notice. In the same Wordstat, we can not get all the keywords that are set by users.

conclusions

Collecting keywords is not as difficult as many describe it. Small volumes are very easy to collect. Therefore, everyone can do it!

Don't look at the overall frequency. It is necessary to set the phrase always in exact correspondence. Then you can see the real picture of how much a given keyword is requested per month.

Search operators make assembly work easier. To do this, I gave you examples that simplify the search and reduce the number of steps for collecting keys.

Do not forget that competitors can be at a glance. And you can be as in the palm of your hand when you rise to the top. There is no need to be afraid of this! It just needs to be taken for granted.

To successfully promote your site on the Internet, you need to write content for certain. Everyone understands this. It is very good when the content of your site is interesting to readers, but in addition to everything, search engines should also like it. Just for this, you need to choose the right keywords for promotion.

Now there are many different programs, databases and services for the selection of keywords, which greatly simplify the work in this matter. Let's take a quick look at the most interesting and popular databases and services for collecting key queries.

Search engine services

At the initial stage of work, the basis for the semantics of the site can be laid using public and free services from search engines:

Yandex. Wordstat. Service from the Yandex search engine for analysis, statistics and selection of keywords. You can set the region of interest and analyze which requests in the selected territory had a high frequency. For the convenience of working with the service, we have written a convenient one.
Keyword Planner. A well-known tool from Google,in which you can configure the search for queries both from organic search results and from the popular video hosting YouTube.
Google Trends. Helps in search for trending (gaining popularity) queries and shows the dynamics of their popularity in different regions and countries.
Google Correlate. Another service from a well-known corporation with which you can select words that correlate (are often entered) with the given ones. The service is based on the behavioral characteristics of users.
Request statistics from Mail.ru. Mile's search queries that also show demographic statistics. Gives a visual representation of high frequency or low frequency requests.
Adstat.Rambler.ru. Rambler query statistics with the ability to select a period and check the seasonality of queries.

Keyword databases

Base Pastukhov

The author of this popular database of keywords is Maxim Pastukhov, a well-known Internet entrepreneur and blogger.This huge database of keywords in the hands of a competent optimizer can easily turn into a rather powerful tool for selecting keywords for a website and promoting it.

Now the Russian keyword database contains more than 1.5 billion search queries with data from Yandex Wordstat and Yandex Direct.

In addition to the Russian one, there is also an English database of keywords, as well as Italian, Spanish, German and French databases. They can be useful for those who are planning to promote sites abroad.The databases themselves are quite voluminous, so to work with them it is worth stocking up on a disk for at least 1 terabyte. I will not describe in detail the entire process of working with this database. All this you can see and study on the author's website.

Let's dwell on the positive and negative aspects.

The main plus is, of course, the number of keywords, as well as a huge number of low-frequency queries that you will not find in Wordstat.
A convenient program for working with keys, the so-called shell, which allows you to work with keys quickly and without unnecessary headaches.
It is possible to work from any computer on which the databases themselves are, for this you only need a shell.
All work that you do in the program is duplicated on the server, which gives additional protection your work if your computer breaks down.

Minuses:

For me, the main disadvantage of this program is that it does not show the frequency of many collected phrases.
The size of the database, or rather the space that it occupies on disk. This is about 300 GB of disk space.
This base works only under OS Windows.

The price of a new Russian database for 1.5 billion requests is about $ 300.But if now you do not have the opportunity to purchase it, then you can try to search Pastukhov's previous keyword databases on torrent services.

UP-base

A popular database of keywords collected from various sources such as Adwords, Live Stream, etc.Today UP-base in latest version contains 3.25 billion Russian keywords as of June 2016

There is also an English base.

Pros:

The set includes special program with the help of which key phrases occur, as well as in it, you can remove implicit duplicates and filter phrases by stop words.
Ability to parse up to 4 topics simultaneously and save the results to different folders.

Minuses:

Binds only to a specific computer.
You need a permanent internet connection to communicate with the server.
A sample limit has been set. No more than 100 million kei per day.
Paid updates.

Price: $ 120 for the Russian base.

MOAB

Just a colossal database in terms of volume, which was obtained by parsing all open Yandex counters. Metrics.It stands for "Mother of all bases" - Mother Of All Bases. Quite consistent with the content.

Today the database contains over 3.2 billion keywords.

Pros:

It is, of course, size. These are really very large-scale amounts of information, about 650 GB.
Large tails of medium and low-frequency queries, for which sometimes there is no competition at all.
You can order a test sample or a demo of the product before purchasing.
Quite a nimble program and the sampling speed is very pleasing.

You can export the received data to CSV and TXT formats.A special program for sampling is supplied with the base.

KeyBooster

A program that shows the requests that people parsed from Wordstat by the Magadan service.There are almost 70 million keywords in the database.Access to the database is integrated into the keywords Magadan.

To use the KeyBooster database, you just need to download the Magadan program. Contains information:

About statistical data on request for a month.
Relationships between keywords.
Seasonal trends, etc.

AmazingDatabases

An impressive database of keywords.

Base of Russian keywords (1.48 billion).
Database of English keywords (445 million).

According to the author, the databases are collected from various sources, both available and private.After purchasing the database, you will also receive a program for creating Amazing Keywords selections for free.

You can buy this keyword base for 1350 rubles.Updates are free.

Roostat.ru

An interesting database of keywords from the Rookee service, with which you can quicklypick up and analyze search queries using the API.The number of queries in the database today is about 230 million.

The base has extensive functionality and with its help you can:

select an effective semantic core for any site, any topic;
for a separate key phrase, select all possible queries in all word forms;
determine for yourself the most effective and interesting requests for promotion;
integrate the Roostat database into your programs.

There are monthly updates.

The price depends on the selected tariff.

Online Services

SpyWords.ru

Online service for analyzing queries, selecting keywords, positions, traffic and budget of competitors.

A very effective and rich in functionality tool. Allows you to collect and analyze the queries that your competitors are promoting. You just need to do a little better content, optimize it and arrange it properly.

Pros:

Very easy to use thanks to its simple, clear and intuitive interface.
The speed of the service is good.
The received data can be sorted in ascending / descending order.
Download reports in the popular SCV format for further analysis.

The only drawback of this service is that statistics for the last month are shown and there is no way to see the situation online.

There are two tariff plans:Pro - 1950 rubles per month,Unlim - 4950 rubles per month.

Semrush

The service allows you to identify the main competitors in Google, evaluate their positions in organic search results, find out the queries for which they are in the TOP.Uses a database of 106 million most popular keywords and these keywords are distributed across 26 regional Google databases.This service is perfect for collecting keywords for website promotion abroad.

You can use it for free, or you can purchase paid access to advanced functionality.There are rates from $ 70 to $ 550 per month.

Mutagen

An online service designed to collect and analyze keyword statistics. Shows competition, views and tails. Tails help you gauge how deep the topic is on request. If there are many of them, then there is a high probability of finding "tasty" keys.

Pros:

does not require installation of any program, works online;
clear interface;
you can export the results to Excel.

Minuses:

small errors and inaccuracies in the analysis results;
Bulk keyword validation requires a fee;
not really accurate statistics by competition (shown up to 25).

Keys.so

The service is used to find the right keywords, analyze a business niche, and plan promotion work.The keyword database contains nearly 200 million queries.

Its capabilities:

Cleans takes and inaccurate phrases.
You can get a report not by domain, but by a separate page.
All sites of a competitor can be viewed.
In less than a minute, a complete report on the competitor's domain is created with information on the number of keywords, the number of pages in the SERP, the number of queries in the TOP and other useful information.

Starting rate - 1500 rubles.Basic rate - 4800 rubles

Rush Analytics

In the arsenal there is such a tool as "Collecting tips" by Yandex and Google.

Its features:

You can select a region.
Base collection method.
Parsing depth.
Use the geo requests filter.
Add stop words by topic.
It works very smartly.

After the end of the collection, a notification is received by e-mail.Download available in XLSX format.There is a function of collecting the frequency for the collected keys.

Price: 1 kopeck for 1 request for 1 depth.When registering, you will receive a free 200 rubles on your account. TThere is also an opportunity to discuss an individual tariff.

Advodka

A service that helps analyze key phrases and competitors both in Serp (organic SERP) and in contextual advertising.Quite a young service, so far there is a base for only two regions of Moscow and St. Petersburg.Works with queries for which the selected domains were found in the TOP-20 search results.

The obtained data can be downloaded as a CSV file.

The query base is updated once a month.

Paid service costs from 980 rubles monthly subscription.

Topvisor

This service offers its users an absolutely unique keyword collection tool.To collect semantics, Topvisor uses 4 main sources:

Yandex.Wordstat
Google. Adwords
Bing Webmaster
Mail Webmaster

There is a possibility to select the region and the exact occurrence of the phrase.You can check the frequency of requests, sort it as you like, export in csv or txt formats

Programs

Key collector

One of the most commonly used programs by SEO specialists.It allows you to conveniently select keys to promote your site, andhelps to determine their competitiveness and other data.

What Key Collector can do:

Pick up key phrases from a huge number of services (Wordstat, Adstat, Adwords, Search hints, etc.).
Determine the value of phrases and their value.
Analyze the geo-independence of queries.
Show all frequency options (base, quoted, and exact match).
Show the competitiveness of keywords.
Identify the most relevant pages.
Give recommendations for linking.

You can export data to Excel.

Price RUB 1700 In my opinion, quite acceptable price based on the capabilities of this program.

Slovoyob

If there is no money to buyKey Collectora, then at first you can try to get by with this program, but in terms of its functionality it is much inferior to its older brother.

The program can only parse the left column of Yandex Wordstat.
It is possible to use a proxy and export the results.
However, the program lacks technical support and very infrequent updates.

Magadan

This program helps to work with keywords and with it you can easily organize your work on compiling semantics.The program collects statistics from Wordstat and from the KeyBooster.ru keyword databaseand with the help of flexible filter settings makes a convenient selection of keys.You can set the threshold for processing conditions.For example, if you lower it to the level of 100 or 50 queries per month, you can find low-frequency and very interesting queries.

There are two tariff plans:Light is limited in its functionality and capabilities. Pro- 1500 rubles.

Bukvarix.com

This is just a godsend for those who want to quickly and efficiently find keywords for their website.At this momentthere are 461 million queries in the database.

Sources of the current base:

Yandex Wordstat
Google and Yandex search suggestions
Yandex "Live"

Collected samples can be exported to csv and txt formats.

Pros:

- The speed of work. A list of 1 thousand phrases is processed in about 40 seconds.
- There is an additional option - Morphology module. When using this module, the program can display words in other word forms, in another case, etc.
- 80 regions supported

Most recently, the guys got a second base. The new one already contains 1 billion 438 million keywords, but there are no regions (but the frequencies are fresh). Both databases are free, and a full list of differences can be seen.

I hope my selection helped you and you found something optimal for yourself. Good luck!

Keyword research has been and remains a central challenge in creating a viable and competitive website. Anyone who has touched this work at least once understands that it will take a lot of time to collect a large pool of keys. The technology for collecting the semantic core with one click has not yet been invented. In addition to competence, experience and time, you will need tools that make the process easier and faster. Today in our blog is a selection of services and software that will help you in your work.

Key collector

The most famous service among specialists engaged in the collection of the semantic core. Key Collector allows you to parse keywords from various sources (Wordstat, AdWords, web analytics, search suggestions, etc.). It helps to determine the frequency of requests, filter, group, delete duplicates, remove positions and evaluate by several dozen different parameters.

This is a real "combine" that can cause confusion for a beginner due to the abundance of functionality and buttons.The program is constantly being updated. Developers quickly respond to any changes in the connected services.Besides the wide range of possibilities, one of the main advantages of Key Collector is affordable price... The total cost of the service is 1800 rubles.

Rush Analytics.ru

A tool to automate the collection and grouping of keywords. As practitioners note, it works faster than Key Collector, session time is an order of magnitude shorter. Doesn't require the use of proxy servers. Parsing of queries through Wordstat, collection of search suggestions and advanced clustering are available.

All work is done on the server side, which means there is no need for powerful computer if the work is carried out with a core of tens of thousands of keywords. You can upload the result from anywhere with Internet access.

Compared to Key Collector and other desktop programs, it gives freedom of movement without being tied to a specific computer on which the program is installed. The price of the minimum package of services is 900 rubles.

Benefits of Rush Analytics:

huge time savings: up to 100 keywords per second via Wordstat, up to 200 search suggestions and clustering up to 10,000 keywords in 10 minutes;
no need to use proxy servers and anti-captchas;
stop-word functionality allows you to delete unnecessary queries on the fly;
any depth of collection of search suggestions;
advanced clustering algorithm with classification of requests by type (informational or commercial) and automatic selection of landing.

Bukvarix

The service base is more than 1.5 billion Russian words and phrases. Users are relieved of the need to parse queries every time from scratch, which saves a lot of time.Bukvarix contains only the minimum necessary functions for filtering. Therefore, the program is used in combination with Rush Analytics and Key Collector for post-processing. Data can be exported to .txt and .csv.

Wordstat data is presented in two variants - broad match and exact match. However, these values are valid at the time of the base assembly. I would recommend further double-checking the frequency. The main argument in favor of using Bukvarix is that the program is completely free, and it looks like it will remain so in the near future.

Probably the most famous product of this kind on the Russian Internet. Useful for any webmaster. There are several database options available: Russian - 1.655 billion keywords, English - 1.3 billion keywords and Russian hint database - 3 billion queries and links between them.

Unlike Bukvarix, which is updated monthly, the Pastukhov database is updated only 1-2 times a year.Quite a logical question - why do we need Pastukhov's base if there is a free Bukvarix? Pastukhov has much wider possibilities for creating selections and filtering keys. For example, you can make selections and sorts by numerical data: the number of queries, the number of words in a phrase, etc.

Another important advantage is that online versions of databases have been available recently. This allows you not to depend on specific computer and its capacities. And also makes the base cross-platform, so that the owners of MacBook and other Linuxes are now also in the subject.It can be a little expensive for an ordinary freelancer, but for those working with large projects and large semantics, the tool is very useful. The usual price for a complete set is 36,000 rubles. On promotions, you can catch an offer of 8900 rubles.

MOAB Keyword Base

Another keyword base, the creators of which seem to have decided to break all records in terms of volume. It includes 3.2 billion requests from Yandex.Metrica, 6 billion requests from Yandex prompts, and more than 2 billion requests from Google EN / USA prompts.MOAB has an exclusive set of key phrases parsed from all Metrica counters now closed by Yandex. At the beginning of 2015, a Russian search engine "hung" a lock on this information. But a couple of months before this event, the developers of MOAB managed to parse all this stuff.

The key advantage of the service is the ability to receive requests for which it goes real traffic... Moreover, with such data as the number of visits, the number of views, the search engine, the bounce rate, the depth of view, the time on the site.

Minus - the database is outdated and clearly not suitable for trendy topics or fresh niches.It is unlikely that it will be possible to collect semantics on it for queries related to the Apple Watch, since the device itself appeared on the market only in April 2015.

The base does not require captcha and proxy, and when integrated with Key Collector, users receive the latter as a gift.

The secret to business success can be pretty simple. See how the competitors have done and do it better! This rule also works for key guessing in semantics. On related sites, you can spy on requests that you did not think of yourself.

SpyWords.ru is a service that allows you to find out competitors' requests in search and context. Determines the visibility of domains and individual pages. Tracks snippets and SERP positions. Moreover, SpyWords collects data on both Yandex and Google.

You can collect Top domains for a specific request and upload keys for them in general or for a specific URL, which is shown exactly for this phrase:

This is very good opportunity if you collect semantics pointwise for a content plan drawn up in advance.A mix of competitor visibility queries with a little hand or tool polish can provide great results.

It is possible to find competitors in the search, compare domains by intersection of phrases, and many other useful options. There are three tariff plans: Business, PRO and Unlim. The cost depends on the duration of the subscription: a month, half a year and a year. The minimum price is 1978, the maximum is 44,550 rubles.

Keys.so

A service for analyzing the semantics of competitors' sites, which displays data on domain visibility in Runet, key coverage and the number of requests up to the Top 50.It allows you to collect keywords for the domain as a whole and its individual pages, and also has a number of unique functions. For example, you can use the Adsense ID and other parameters to "see" the entire grid of projects of the owner of the project you are interested in.

At the moment, the site has more than 80 million requests and more than 19 million analyzed sites. It is impressive, considering that we are talking specifically about the Runet. It may seem that this is not enough against the background of bases with billions of volumes, however, this is what has been filtered. The developers cleaned duplicates and removed all keys, the annual frequency of which is less than 10.

Competitive analysis allows you to find domains that are in the Yandex search results for the keys you need. It is especially worth paying attention to the percentage of matches for keywords, below is an example for an apple-themed website:

Thus, you can weed out the most relevant sites and not be distracted by monsters like otvet.mail.ru and Wikipedia, which are shown on requests for all possible topics.

Many people know him under the old name - "Promoter". After the rebranding, the service is positioned as a tool for comprehensive search analytics, aimed primarily at analyzing competitors' sites.

It is worth paying attention to such features of Serpstat as data on site visibility in search, search queries for which the domain is shown in the Top 100 SERPs, the ability to find out which domain pages are the most popular, and which publications generate the most traffic.

From the menu item "Site tree" you can export the list of pages with the highest visibility, the list of keys and their frequency in a form convenient for further analysis:

In the summary report, you can quickly see the history of visibility changes (a way to find fast-growing projects), find out the closest competitors and compare several domains.It should be noted that the functionality of the semantics selection is only a part of the tools. Serpstat is evolving as a one-stop service.Primarily focused on working with Google, Yandex data is available only for Moscow, St. Petersburg and Ukraine. The cost of tariff plans is from $ 19 to $ 299 per month.

One of the first tools aimed at webmasters working in the English-speaking segment, under Google.They also have an analytical base on Google.ru, but it is clearly inferior to more highly specialized counterparts such as SpyWords. But for the bourgeois, this service is out of competition.

With the help of SemRush, you can analyze:

keywords by which competitors' sites are shown in organic search;
the dynamics of changes in visibility over a certain period of time;
which pages are shown for a particular request;
top most traffic and visible documents;
various data on keywords, such as traffic, number of requests, level of competition, cost in Adwords, etc.

There are many interesting tricks, for example, finding competing sites and visualizing this data in the form of a map:

Overall, the service is very interesting and helpful. Provides services for three tariff plans: Professional - $ 99.95, Guru - $ 199.95 and Business - $ 399.95 for 1 month of use.

A fairly simple tool for quickly selecting queries for Google or roughly assessing the potential of a niche, which can be considered as an alternative to Keyword Planner.The free version allows you to get up to 750 keywords for any of the regional Google searches(com, ru, com.ua, etc.), for different languages, as well as requests from statistics on YouTube, Bing, Amazon and App Store... A separate tab with interrogative phrases is displayed:

The downside is that, as you can see in the screenshot, data on frequency, cost per click and competition is only available for PRO accounts from $ 48 to $ 88 per month.

For this money, of course, you can find much more interesting solutions, especially if you work for a bourgeois. So I would recommend considering this service only as an evaluation tool.

Key collector

This is a real "combine" that can cause confusion for a beginner due to the abundance of functionality and buttons.The program is constantly being updated. Developers quickly respond to any changes in the connected services.Apart from the wide range of possibilities, one of the main advantages of Key Collector is its affordable price. The total cost of the service is 1800 rubles.

Rush Analytics.ru

All work is done on the server side, which means there is no need for a powerful computer if the work is done with a core of tens of thousands of keywords. You can upload the result from anywhere with Internet access.

Benefits of Rush Analytics:

huge time savings: up to 100 keywords per second via Wordstat, up to 200 search suggestions and clustering up to 10,000 keywords in 10 minutes;
no need to use proxy servers and anti-captchas;
stop-word functionality allows you to delete unnecessary queries on the fly;
any depth of collection of search suggestions;
advanced clustering algorithm with classification of requests by type (informational or commercial) and automatic selection of landing.

Bukvarix

Another important advantage is that online versions of databases have been available recently. This allows you not to depend on a particular computer and its power. And also makes the base cross-platform, so that the owners of MacBook and other Linuxes are now also in the subject.It can be a little expensive for an ordinary freelancer, but for those working with large projects and large semantics, the tool is very useful. The usual price for a complete set is 36,000 rubles. On promotions, you can catch an offer of 8900 rubles.

MOAB Keyword Base

The key advantage of the service is the ability to receive requests for which real traffic goes. Moreover, with such data as the number of visits, the number of views, the search engine, the bounce rate, the depth of view, the time on the site.

The base does not require captcha and proxy, and when integrated with Key Collector, users receive the latter as a gift.

You can collect Top domains for a specific request and upload keys for them in general or for a specific URL, which is shown exactly for this phrase:

This is a very good opportunity if you are collecting semantics pointwise for a pre-compiled content plan.A mix of competitor visibility queries with a little hand or tool polish can provide great results.

Keys.so

Thus, you can weed out the most relevant sites and not be distracted by monsters like otvet.mail.ru and Wikipedia, which are shown on requests for all possible topics.

Many people know him under the old name - "Promoter". After the rebranding, the service is positioned as a tool for comprehensive search analytics, aimed primarily at analyzing competitors' sites.

From the menu item "Site tree" you can export the list of pages with the highest visibility, the list of keys and their frequency in a form convenient for further analysis:

With the help of SemRush, you can analyze:

keywords by which competitors' sites are shown in organic search;
the dynamics of changes in visibility over a certain period of time;
which pages are shown for a particular request;
top most traffic and visible documents;
various data on keywords, such as traffic, number of requests, level of competition, cost in Adwords, etc.

There are many interesting tricks, for example, finding competing sites and visualizing this data in the form of a map:

Overall, the service is very interesting and helpful. Provides services for three tariff plans: Professional - $ 99.95, Guru - $ 199.95 and Business - $ 399.95 for 1 month of use.

A fairly simple tool for quickly selecting queries for Google or roughly assessing the potential of a niche, which can be considered as an alternative to Keyword Planner.The free version allows you to get up to 750 keywords for any of the regional Google searches (com, ru, com.ua, etc.), for different languages, as well as queries from statistics on YouTube, Bing, Amazon and the App Store. A separate tab with interrogative phrases is displayed:

The downside is that, as you can see in the screenshot, data on frequency, cost per click and competition is only available for PRO accounts from $ 48 to $ 88 per month.

For this money, of course, you can find much more interesting solutions, especially if you work for a bourgeois. So I would recommend considering this service only as an evaluation tool.

Total

Introduction

Compiling the correct semantic core is one of the main tasks of SEO optimization. Self-selection of keywords of the semantic core is difficult to implement, without analytical and statistical services that collect information on search queries of Internet users.

17 services for selecting keywords for Russian-language sites

And it is done to optimize the site for certain search engines. For this, query statistics are used that are stored in the database of search engines and services.

Yandex keyword selection

(wordstat.yandex.ru)

A free service for the selection and analysis of search queries made in Yandex.

Yandex advanced search

yandex.ru/search/advanced

Advanced search allows you to analyze the results for low-frequency queries in Yandex. Compilation of an extended semantic core from search phrases of 3-4 words.

Yandex Direct

https://direct.yandex.ru

Clarification of the competition of search queries for advertising phrases used in advertising on Yandex.

Yandex Webmaster

https://webmaster.yandex.ru

Correction of the semantic core: identification of popular queries of the published site.

Google AdWords

(//adwords.google.com)

Selection of keywords and analysis of search traffic in the Google search engine. Analysis for registered users only. Selective analysis of requests by country.

Google advanced search

https://www.google.ru/advanced_search

Refinement of results for search queries in advanced search.

Rambler statistics on search queries

wordstat.rambler.ru/wrds/

Statistics of search queries made in the Rambler search engine. Disadvantage: Query statistics are rarely updated.

http://seobudget.ru/tools/keywords/

Multifunctional service for website optimization and search results analysis. One of the tools: Selection of phrases of the semantic core. The selection cost is 3 rubles per request. The number of selected phrases is unlimited.

Online.seranking.com

Another multifunctional service for webmasters. Registration is required to work. Analysis and word matching tools are available for 14 free days. Further, for the selection of keywords, payment of 50 kopecks for one request from the service database (20,000 results) and 1 ruble from the Yandex.

Megaindex keyword selection

keywords.megaindex.ru

Megaindex service is a multidisciplinary service for website analysis and promotion. One of the best keyword selection services.

The selection of keywords is done after registration and adding a project (site). The tool is free. In addition to the selection of phrases of the semantic core, analysis of site visibility in search results for queries (2) and analysis of thematic queries (3).

Provigator, analysis of search phrase competition

prodvigator.ua

Analysis of competitors for a search phrase. Can be used to indirectly analyze the competitiveness of search queries.

Keywordtool service

http://keywordtool.io/ru

Shows the analysis for a search query and a key phrase for this query in Google search engines, including separately in Google.ru, Bing, YouTube. The selection of phrases and keywords is free, however, query statistics, CPC (cost per click in advertising) and the level of competition for a phrase in Google, only in the paid version.

Advodka.com service

https://advodka.com/wordlist/

A free service that has a tool for selecting phrases and words of the semantic core for search engines Yandex and Google. There is an analysis of the geography of requests.

Search Trends on Google (Google Trends)

https://www.google.ru/trends/

Service of the popularity of search queries for a month, a year by sections and countries. Shows only requests made to Google.

Mutagen service

mutagen.ru

Keyword selection service for Runet sites. In addition to the selection of key phrases, it gives out the degree of competition between phrases. There is a bulk verification of keys.

For verification, registration and replenishment of the balance by 1 ruble is required.