What is traffic arbitrage? Where to start a beginner! Earning money from traffic arbitrage from scratch: step-by-step instructions, schemes, reviews of real people Traffic arbitrage in social networks

Epigraph: To make good money on traffic arbitrage, you will need a lot of initial investments, many sleepless nights and tears about losing money. Therefore, it is better to create a blog for yourself and in 8-9 months it will be able to bring you 30-50 thousand a month clean. ...

Hello, friends. In today's article, we will take a closer look at another type of earnings on the Internet, which is called traffic arbitrage.

Perhaps, somewhere on the Internet, you have already come across such a concept as traffic arbitrage, and you know that you can make money using this method. But not every newbie understands the essence of this earnings, and therefore many remain unanswered to the question of what traffic arbitrage is.

By the way, I did not mention this method in the article in which I listed the main sources of income on the Internet. But I did not mention it for the reason that traffic arbitrage is closely related to affiliate programs, and I have already spoken about PP. In general, traffic arbitrage is a method that helps to make money on affiliate programs, and this is the method that will be discussed in today's article.

Firstly, I would like to advise you to watch a whole training video course on traffic arbitrage from Andrey Zolotarev ON THIS PAGE... Today it is probably best rate by CPA. It is not for nothing that wherever the word CPA sounds, the name Andrey sounds there.

What is traffic arbitrage

To make it easier for you to understand what I'm talking about during this article, I'll start by answering the question, what is traffic arbitrage. Generally explain what it is, on simple language quite difficult, but I'll try. So, traffic arbitrage is buying traffic (visitors) on various sites and redirecting this traffic to affiliate programs.

Is it really possible to buy traffic? - you ask. Yes, but don't think that this is something supernatural, since buying traffic means placing ads on various sites. The most popular form of advertising for arbitrage is teasers. What kind of advertising is this, I think you know. This is a small but eye-catching picture with a catchy headline.

Teasers are good because this is the cheapest form of advertising, but some use contextual advertising to make money.

You probably met them on various sites, and perhaps even clicked on such ads, and in 99% of cases you followed the affiliate link, where you were offered to either buy something, or register in some game or something else. So this is the real traffic arbitrage.

Affiliate programs for making money on traffic arbitrage

Before I describe in detail how to make money on traffic arbitrage, I will first talk about which affiliate programs are most often used to make money on it.

The whole necessary information I have already given you on traffic arbitrage, so it's time to give instructions on how to make money on it.

What we need to make money in traffic arbitrage:

After that, you just have to wait for your teasers to start showing on the webmasters' sites and visitors will start clicking on them, performing any actions or buying goods.

By the way, experienced affiliate marketers also use a landing page (among affiliates, landing pages are also called a pad), on which an affiliate link is placed, i.e. By clicking on the teaser, the visitor first goes to your landing page, and from you to the affiliate program. I won't argue, but there is a popular belief that landing pages help to increase sales and the number of actions taken.

I also had to deal with arbitration, but I tried this method not for the sake of making money, but rather for the sake of interest. My investments were only 100 rubles, which I managed to increase to 200 rubles. After I had withdrawn this money, I again launched an advertising campaign, and again increased this amount by 2 times, after which I abandoned this activity, withdrawing the money.

Nuances in traffic arbitrage

It may seem to you that arbitrage is a fairly easy way to make money, but it is not, and there are many nuances here. There are very big risks of wasting money and not earning anything. Yes, with a competent approach, you can make very good money in arbitrage, for example, experienced arbitrageurs with a good budget earn tens and hundreds of thousands every day.

But a beginner succeeds only in isolated cases. In arbitrage, click conversion plays a very important role. It is believed that the higher the conversion of clicks, the higher the conversion of sales will be, and in order to increase it, you need to be able to create effective teasers. Plus, every teaser needs to be tested so that only the best are shown.

Therefore, if you were suddenly attracted by this type of earnings, then I recommend that you study the topic of traffic arbitrage thoroughly, since the information that I gave in this article talks about arbitrage in general terms, and it is not enough.

That's all for me, I wish you luck.

Any economic activity with the aim of making a profit has its own peculiarities. Earnings on traffic arbitrage are no exception:

You can resell traffic without having your own resource, its availability only contributes to getting more profit.
It is allowed to start an activity with small investments, but the larger they are, the noticeably increased income from work. Experts do not recommend that novice "users" invest a lot of money. It is necessary to master the system that brings profit, to study it. It is recommended to start from $ 50 conventional units.
The first impression of simplicity of operation may be wrong. The trading principle of buying and selling is observed: it is cheaper to take, to give more expensive. It is necessary to carefully study the whole process, to learn the "pitfalls". Then there will be no negative opinion about earnings on arbitration.
When starting a business, a network user must understand 3 main components: traffic source → offer → analytical analysis. Each component link must be carefully disassembled and understood how it works.

The ability to get high-quality traffic at a cost that satisfies arbitrage and its subsequent resale - big profits (high conversion). We cannot rule out working with affiliate programs as an increase in income. It is necessary to understand which offer (offer limited in time for making a decision) is more profitable to buy.

What is traffic arbitrage, where to start and how to make money?

Starting an online activity in order to make a profit, you need to learn everything about traffic arbitrage - a proven, not easy and profitable way to make money. An experienced arbitrage user has a monthly profit, with the right actions, is up to 200 - 300 thousand rubles per month.

What is traffic arbitrage - an acquisition for the purpose of reselling network traffic and making a profit from these actions. Basic concepts:

network (Internet) traffic - a quantitative indicator of visits to an Internet project for a specified time;
traffic arbitrage is a trade indicator of buying and selling: take cheaper, sell more.

Understanding the concept of traffic and arbitration fully discloses the question of what is traffic in arbitration. There are features of receiving traffic:

direct type of traffic - visits by unique users of an Internet project without clicking on third-party links;
using the Landing Page resource, through an intermediary, attract “users” through a referral link to your project.

Is it possible to create a customer base using the Landing Page resource and the intermediary page, the experts answer that it is possible. You just need to add to get a link to the main resource, the user must register on the site. Having registered "users", we make mailing lists.

There are two types of network traffic: paid and free. Remote work from home traffic arbitrage with the choice of a free option requires a long time interval:

registration at different sites (thematic forums, social networks, groups), on the topic of the partner's resource, active work;
create your own Internet resource (blog, video channel), use partners' links on it to promote their resources;
create a free site, "promote" it and on the pages in thematic sections promote links to partner resources.

The free option for getting traffic is lengthy and difficult. To make a profit on arbitrage, it is better to use paid options for "mining" traffic, attracting a unique user:

contextual advertising, target "users", sites: Google Adsense, Yandex Direct, other resources;
teaser network (picture with text), resources: TeaserNet, MarketGid and others;
social network, projects: Instagram, Vkontakte, Odnoklassniki, Facebook;
banner advertising resource: RotaBan.ru;
special projects, traffic exchanges: Wizard Traffstock, KupiTraff, other resources.

How to make money on traffic arbitrage - real ways for beginners

Work as an affiliate marketer in the network - post advertising texts, which contain links to landing pages of partner resources. Here, the target user is offered to perform an action (register, use the service, other actions). We earn as an affiliate marketer, definition of terms:

lead , this is a potential customer who is ready to buy something;
lead generation - when the user becomes a potential buyer;
offer - commercial offer of an advertiser in need of leads;
landing page - project page (landing), which encourages the "user" to take any action;
Cost per action (CPA) - partner network;
hold - a temporary delay in the payment of money for the webmaster;
profit - net profit of the webmaster;
conversion - the ratio of leads to the total number of users who visited the resource - (ratio).

Experts conduct online training in traffic arbitrage courses. The meaning of this work is through affiliate programs and modern ways to attract target users to the pages of the advertiser's projects. How to start a beginner "user" in the work of an affiliate marketer and is it really possible to make good money? There are many companies that show this type of activity from "A" to "Z", these are: CPA NooB, CPA King, other resources.

Instructions for beginner affiliates from scratch, we work independently:

To receive a commercial offer (offer), we register in several CPA. The cost of leads in the project may differ, you need to choose the one that is profitable for arbitration.
In the affiliate program, we get a ref. link is the main parameter for making money on arbitrage. Experts, studying the basics of arbitration, recommend taking the offer topic that is convenient (comfortable) for the user, so that it is easy for him to advertise the referral link.
We send traffic flow through the referral link. You can get it for investments and without them. Having your own project on the Internet with a fairly high traffic, you can direct your users on the subject of the offer to its page. Or a paid view: contextual advertising, teaser networks, short texts in social networks.
We are considering the best option for generating income. We analyze which type of advertising is more profitable to use on the subject of the offer. We check the information for the effectiveness of the advertiser's landing page. We create several types of ad units for teaser, banner and contextual advertising. Let's see what time is more profitable for the show.
To make a profit, you need to filter out bad traffic (cut off bots).

Experts divide the work of an affiliate marketer according to the type of traffic:

arbitration of news traffic;
arbitration mobile traffic;
clickander traffic arbitrage.

Mobile traffic arbitration - coverage of almost 20% of Russian citizens who perceive advertisements better. This is browsing websites through mobile devices and tablets. Experts predict an increase in the volume of this type of traffic.

v mobile devices almost no ad blockers;
tablet and smartphone users react to ads less aggressively than PC users;
the number of clicks and the number of sales from mobile ads (conversion) is higher than on a laptop or PC;
the number of ads on mobile search sites is less than on a PC;
testing ads on mobile devices is more expensive;
it is not recommended to use mobile traffic to advertise expensive things, a person views it on the fly, without proper attention;
short ad text, small pictures;
you need to use filters from bots: FraudScore, Forensiq;
correctly configure the token.

Token – technical specifications, which determines the quality of traffic and its conversion, for this reason it is important to set it up correctly when creating an advertising project (company). What is included in it, for example:

for which device - mobile phone, tablet, smartphone;
who is the manufacturer;
for which models;
which operating system used;
for which connection: WI-FI, mobile Internet;
for which operator;
geographic location of users.

WI-FI traffic is cheaper than 3G (mobile Internet), in addition, the user must take certain actions (indicate the card or phone number) to conduct a transaction. Mobile Internet gives a direct opportunity for a deal, higher conversion.

News traffic arbitrage - attracting users from news resources. The webmaster uses news queries to generate search traffic, and the affiliate purchases news traffic in order to profit from affiliate programs. Features of news arbitrage:

selection of teaser banner theme;
targeting is performed only with click settings - which device, the user's geographic location, for which OS;
for these reasons, it is recommended to create a blacklist and filter out sites with low leads.

Experts consider this type of traffic to be "cold", in other words, a "user" who comes to the resource to read the news has little interest in advertising, and if his banner is interested, he must be directed to an intermediate page, and then to the landing page according to the offer. An example of such work:

the user clicks on the banner wanting to see more news;
gets to the page with bright pictures and comments, in the form of new news;
at the bottom of such a page there are comments that recommend taking certain actions on the offer.

Event traffic is an information page where a user comes to learn something about an event that has occurred (earthquake, flood, major scandal, competition results, and other significant events). This type of traffic is characterized by sharp jumps in the interests of users to the event, the growth and fall of traffic. You can buy event traffic from webmasters of news sites, on advertising exchanges.

Clickander traffic arbitrage - when a "user" comes to a resource and clicks in any area of the screen, then goes to a page of another resource. Clickander traffic is divided into 2 options: transition from a resource or from a toolbar. The concept of a toolbar is a transition from viral browsers (stuffed with ad units). Popunder, this is a large banner on 80% of the site's page. An example of getting traffic with a popunder banner:

traffic is "cold", an intermediate site is used;
you can immediately go to the +18 page, at the bottom of which there will be the offer comments.

You can buy clickander traffic on the following resources: Visitweb(site 18+), Traflab(from toolbars).

What is CPA (Cost-Per-Action)?

Earnings on traffic arbitrage are mainly made through the CPA (Cost Per Action) exchanges, which means payment for actions performed. CPA is an internet traffic exchange that unites an advertiser and a webmaster (affiliate marketer). In other words, CPA are affiliate programs that pay for the following actions of attracted users:

registration on the resource;
purchase of goods;
a call to a consultant;
install the application;
follow the recommended link.

CPA makes it possible to quickly make money on a potential visitor. What you need to understand when working with CPA:

profit received by the webmaster from the sale of goods - CPS ;
percentage of users who made paid actions - CR ;
the ratio of clicks and page impressions - CTR ;
the ratio of the number of transitions from resource pages to the landing page - CTR page ;
the difference from the purchase cost of a click and the webmaster's profit from the transition - EPC ;
percentage for goods sold - PPS .

The system works according to the following principle:

The advertiser indicates in the offer for which user actions he pays and how much he pays.
The webmaster publishes the advertiser's link on his resource.
The user who followed this link is a lead who has fulfilled the offer condition.
The webmaster gives statistics of clicks to the advertiser, who pays for CPA actions.
Up to 40% is taken by CPA of commissions.

How quickly you can make a profit from CPA depends on the quality of the webmaster's resource, what needs to be done:

register on the exchange;
add your own resource to be checked, the check time for each resource is different;
search for the desired commercial proposal (offer) on the subject of the site;
in promotional materials, we take a referral link or a thematic banner;
place promotional material on the page of your resource;
the target visitor of your resource clicks on the promo material, takes an action;
product (CPA) or advertiser checks for a lead;
the agreed amount is credited to the webmaster.

Experts focus the webmaster's attention on the fact that the lead check time for each advertiser (offer) is different. A well-known online seller Aliexpress checks up to 3 months, and can make a decision in 30 days.

no waste of money, only specific orders are paid;
it is easy to plan an advertising campaign, the cost of the client is known;
the advertiser decides what to pay the webmaster for;
high-quality traffic;
check by CPA moderators of leads before making a payment to the webmaster.

For a webmaster, the advantages of working with CPA:

there is no need to negotiate with online stores separately, the option of choosing the best one, generating an automatic referral link;
long-term cooperation with the exchange;
profits are not limited to the upper limit;
the scheme is transparent without cheating.

How do I find a traffic source?

It is difficult for a beginner to immediately understand that traffic arbitration is a redirection of the flow of targeted network users, buying traffic to the advertiser's resource. Where "users" do the actions defined by the offer. Traffic can be obtained by 2 methods: white and gray.

White traffic sources:

contextual and banner advertising;
teaser resources and targeted advertising.

Gray method:

creating doorways (one-page sites) with redirecting visitors to the advertiser's resource;
spam advertising on forums;
social media advertising;
other methods.

The received traffic to the advertiser's resource is sent through CPA exchanges, through affiliate programs located on the advertiser's resource. How to make money without investments on traffic arbitrage? Experts recommend starting with choosing a niche of activity, in other words, creating a vertical in which many affiliate programs can operate. Let's consider some directions:

use of commodity resources (commodity), where the sale of products, goods - Ryumka.biz;
for actions in online games(registration, activity);
financial activities (loans, investments, loans);
information business (selling courses, trainings, recruiting subscription clients);
online gambling.

After choosing the direction of arbitration step-by-step instruction recommends choosing the desired offers or affiliate programs (PP). Without a public site for making money on arbitrage and searching for an offer, experts recommend a free resource: Cpad.pro. The resource navigation is clear, you need to go to the offers section and select the desired category (direction) for work.

Last week. In it, we will tell you about very basic concepts: what is traffic arbitrage, what are the pros and cons of arbitration, and what is the difference between arbitration and affiliate marketing.

Text transcript | Presentation

The next lesson will be released tomorrow. It will discuss the participants in the arbitration market. All lessons are available on the Mobio School website. You can ask any questions about arbitration in the comments or in our group VKontakte.

To begin with, there are several ways to make money online:

eCommerce,
advertising on your own content: publics on social networks, blogs,
infobusiness,
affiliate marketing, CPA marketing, traffic arbitrage

Despite the variety of ways to earn money, the earnings model is the same:

(Product + People who can buy it) & Tell these people about this product = $

This formula also works in traffic arbitrage. Listing the ways to make money, we have highlighted the terms Affiliate Marketing and traffic arbitrage under one paragraph, but it is important not to confuse these concepts.

The Difference Between Affiliate Marketing and Traffic Arbitrage

Affiliate marketing and traffic arbitrage are two different concepts. Let's take a closer look at them.

Affiliate Marketing(Affiliate Marketing) - a way to earn money through commission on sales of someone else's product. In this case, it is not necessary to have your own product, you need to help sell someone else's product. As an example: any store that sells Pepsi does affiliate marketing.

CPA marketing- a special case of any affiliate marketing. The only difference is that in CPA marketing we get paid for a specific action, lead or application.

Affiliate marketing requires traffic or users. At this moment, there is a need to attract traffic. Traffic arbitrage is a way to attract paying users to an app. You can also attract traffic for free, for example, launch your own video blog, collect subscribers and then attract them to the application.

If we look at the concept of "arbitrage" in a broader sense of the word, in economics, this term refers to a type of transaction in which we sell the same product in different markets and earn interest on the difference from the sale and purchase. Take currency as an example: we bought dollars yesterday in order to sell them in a day and make money on the difference.

Equivalent arbitrage is another arbitrage method in which we make money on the difference in components. Any wholesale- an example of equivalent arbitration. We buy goods in bulk and sell them at retail: we make money on the same product, buying it in different combinations. As an example, we assemble a computer from component parts and sell it as a whole computer.

In our case, mobile arbitration is equivalent arbitration. We buy impressions and clicks, and we sell actions and installs.

Ways to Sell Paid Advertising on the Internet

There are several models for selling paid advertising online. Let's take a look at what methods exist:

CPT(Cost Per Time) - we redeem the fixed time of posting on the site.
CPM(Cost per mille) - we buy a thousand impressions.
CPC(Cost Per Click) - we buy clicks.
CPA(Cost per Action), CPI(Cost per Install) or CPI(Cost per lead) - we pay for actions, installs, leads.

V mobile arbitration we buy impressions (CPM) and clicks (CPC) from traffic sources, and then sell actions, installs or leads (CPA, CPI, CPL) to advertisers. Accordingly, we make money on the difference between buying and selling.

Why is arbitrage good?

Let's take a look at how traffic attraction is useful for business, and what are the advantages of being an affiliate marketer.

For business:

Easy to scale your business: if you have a product and offer a decent reward to partners, they will easily scale sales and start selling your product in different markets.

For an affiliate:

No production and logistics costs.
You are responsible for only one task: to attract traffic.
Don't think about Customer Service: you don't need to communicate with customers or suppliers.
Low entry threshold: anyone with no experience can start attracting traffic, it's easy enough at the start.

Why arbitration is bad

There are also negative sides to arbitration both for the business and for the arbitrator himself.

For business:

Partners are less responsible for the product.
It is difficult to control the methods and methods of promotion that partners use.
Partners can cause potential damage to the image and reputation, due to dishonest promotion methods.

For an affiliate:

The instability of earnings, which directly depends on the market situation.
High dependence on changes in the rules of advertising sites, requirements and KPIs of advertisers.
Constant level of stress: there is high competition in the market, work campaigns that worked and turned into a plus are constantly dying, you need to come up with new approaches.

Conclusion

So, we examined the concepts of affiliate marketing and traffic arbitrage, formulated the pros and cons of attracting traffic both for the business in general and for the affiliate marketer himself. In the second lesson, we will analyze which participants are present in the traffic arbitrage market.

You can ask any questions about arbitration in the comments or in our

Hello dear reader of the site! Traffic arbitrage- the topic is complex, and it has a lot of technical subtleties. In addition, you need a starting budget, and loss of money in the beginning is not excluded. You can start in arbitration with 50-100 dollars, but in reality, everyone has different things: the amount of knowledge, diligence, ingenuity, right choice CPA networks. But at the exit, earnings from traffic arbitrage will range from 50,000 rubles to many thousands of dollars per month “net”. And this is not a scam: many are trying, they earn decent amounts of one, because most newcomers give up at the slightest loss. However, I will show you how and where to start, so that they are minimal and ultimately bring you a plus.

Aren't you afraid of these difficulties? Then for you - step by step instructions that will cover all aspects of this exciting way to make money. Of course, for a deep understanding, you need to study more materials than one article can reveal. The purpose of this article is to outline the essence and show the entire skeleton of earnings.

What is traffic arbitrage

Understanding starts with the basics.

Traffic arbitrage- This is the extraction of interested traffic (i.e., the flow of Internet users) and its direction to target sites in order to obtain conversions (sales, registrations, subscriptions or other targeted actions).

Traffic is obtained in two ways:

With the help of paid advertising - teaser, contextual, banner, targeted.
"Gray" methods - the creation and promotion of doorways; spam on forums, social networks, Q&A services; mass following and massliking and other methods.

Traffic can be directed by:

In affiliate programs, CPA networks, for example;
Directly to the Internet projects of advertisers who buy this traffic.

Ways of paying for work to an affiliate marketer:

Interest from the purchase of a product / service, from making a deposit, etc.;
The fixed cost of a lead (that is, a targeted action) - for a loan, for registration, subscription, purchase, completed application, etc.
For banner impressions or transitions (rarely).

A step-by-step guide to traffic arbitrage

The general algorithm of actions is as follows:

Niche selection
Selecting an offer and affiliate program
The study target audience
Selecting a traffic source
First arbitrage profit and results analytics
Optimization of income from affiliate programs
Scaling.

Where to start in traffic arbitrage

You need to start by choosing a niche.

A niche is a general direction in which different affiliate programs and offers can work (offers from advertisers with a payment method, see above). It is also called "vertical".

The main directions in which affiliates earn:

Product (sale of goods), for example, a purely commodity network (see my review at the link);
Online games (pay for registration, active player, deposits of money in the game or other actions);
Finance (loans, borrowings, investments);
Infobusiness (selling online courses, trainings, recruiting subscribers to e-mail newsletters);
Gambling - casino, poker, sports betting;
Education (they are also called essay, edu-affiliate programs) - academic work such as term papers and graduation theses to order.
Dating - dating sites, including for intimate purposes.
Pharmaceuticals, care products - medicines, dietary supplements, weight loss products, muscle recruitment, hair growth, male and female sex enhancement, health and beauty products, and so on.
SMS subscriptions and Wapclick. Connected to the mobile internet.

How to make the right choice for a beginner? First–always focus on what is closer to you... If you do not understand the financial topic, it is better not to go there right away. Ideal if you have deep knowledge of the niche. If you love online games, then you can easily advertise them, since you relate to the target audience of players and understand their needs. For example, I can't tell at all good game from poor quality.

Second- this is niche relevance and scale... The wider your target audience you can reach, the better. For example, everyone needs clothes. A huge number of people want to lose weight quickly and easily. Basically these are women of different ages, but men sometimes really need to get in shape. Want to tweak your shape? Then you know how painful this problem is for your target audience, and you understand how you can hook it.

Have you decided on a niche for traffic arbitrage? Let's move on to choosing an offer and a PP.

How to choose an offer and an affiliate program

An affiliate network can contain only 1 offer or be a CPA network that contains many offers from different advertisers. you can read the link, and we go further. Shows excellent results

Cpad.pro- a free and very valuable service for selecting offers. Let's go to the offers - categories and select the category in the left column that we decided on when looking for a niche for making money on arbitrage.

The table shows the number of goals that need to be achieved in order to earn money, the number of CPA networks that advertise offers and the date of the information update. If the offer is presented in many affiliate networks, then it has high competition. The ideal case is when the offer is exclusive, that is, it is presented in one CPA network.

Let's click on one of them. A page will open with a description of the offer, a preview of the landing pages to which we will drive traffic, and goals.

So, according to the table, the PP accepts only Ukrainian traffic. There are two payment schemes here - CPS (cost-per-sale, or cost per sale as a percentage of the price for a product) and CPL (payment for a lead). To get to know the offer better, in the “PP” column, click on the name of the affiliate program. A more detailed description of it and the “Register” button leading to the site will open. CPA networks or affiliate programs. Explore it, see the functionality that the PP offers for payments, etc.

What to look for when choosing an arbitrage offer?

Seasonality... Are there any declines in interest in the product throughout the year? For example, affiliate programs for writing student papers make good money only in autumn or spring, and the rest of the time there is a decline in interest among the target audience. Women lose weight more actively in the spring by summer, so it is most profitable to advertise funds at this time of the year, although there is always demand.

If you start to drain traffic during the off-season, you may not achieve the desired profit or even lose your investment in advertising. You can analyze seasonal fluctuations in interest using the Yandex tool Wordstat- “Query history” in the search engine. Just enter the query that your target audience asks most often when searching for a product, and be sure to specify the region. For example, on the request "Buy a swimsuit" we will see the following picture:

Demand. There is such a thing as a squeezed offer. This is the offer that was very popular and profitable, all affiliates poured into it. As a result, all traffic was squeezed out, people's interest dropped, and the offer became unprofitable. So it was with the talking hamster, who had set the teeth on edge.

Another example: tear-resistant tights... The screenshot below shows that in the fall of 2016 there was a sharp jump in demand for them, and by the end of the year a decline began. Those affiliates who caught the trend at the stage of growth and peak of popularity earned more than others. If there is a downward trend in the number of requests, you should think about choosing another offer.

Exclusivity. We talked about this a little higher. Let's repeat to consolidate: the fewer CPA networks advertise an offer, the lower the competition for it. It is good if it is presented only in one network or in several. It's bad when there are a dozen or more. Exclusivity is not the most important indicator. Don't discount seasonality and demand.

Indicators, offer rating... Many CPA networks indicate the conversion from site visits to leads, the percentage of confirmations of applications, hold and other information. Hold is the time during which you will not be able to receive the money you earned. The larger it is, the worse it is for a beginner. For example, if the hold is a whole month, then you will have to wait for this period until you are paid. If your budget is limited and you need to urgently reinvest your profits, a long hold is not suitable for you. Here is an example of a description of programs in the very popular CPA network Admitad:

Pay attention to the lifetime of the Cookie... The bigger it is, the better. and I have already talked about its special importance.

How to choose an affiliate program or CPA network for traffic arbitrage?

Look carefully:

Reviews on the Internet... If you have serious complaints about technical support, payments, fraud, think 100 times before working with this office. The most informative and truthful are the reviews, supported by screenshots of income statistics. Although here Photoshop can play a cruel joke. The responses cannot be 100% trusted, but if they are left on the forums by their inveterate members with a long lifespan, then it is most likely true (although it also happens that reviews are paid by the owners of the software).
How long has a CPA network or affiliate network been operating on the market?... Beginners should not be trusted, especially at first. Look towards old and "bearded" affiliate programs. They are shaking for their reputation and will not allow themselves to be deceived by partners. Veterans that all affiliates know about: Admitad, M1-Shop, Ad1, Actionpay, KMA.
Instruments... Affiliate toolkit is designed to track traffic flows. The more detailed analytics in personal account partner, the more effectively you can improve the advertising campaign to increase profits. So, in a good affiliate program there is a section with statistics of conversions / orders. In addition, the ability to create a SubID should be available in the affiliate program - this is a parameter that is added to your affiliate links. With its help, you can, for example, track which banner or ad had conversions and leads, and which did not bring any income at all. Unprofitable advertising campaigns and promotional materials need to be removed so that they do not eat up your budget. Other important analytics tools in traffic arbitrage: postback URL, traffic back.
Minimum withdrawal amount... Match it with your budget. For example, if you are ready to invest $ 100, and the minimum withdrawal amount is $ 150, then you can spend all the advertising money without reaching the minimum income for withdrawing money from the affiliate program. Let's say, if you hit zero, then for $ 100 spent you will have $ 100 in income. You may not be paid this money. In general, it is better to expect that in case of failure, you can lose 50% of the invested budget and even more. Always consider the minimum withdrawal wage.
Payment terms... See which payment systems and cards you can withdraw money to, and how often payments are made.
Traffic types... So, you have chosen an offer and an affiliate program in which you plan to earn by arbitrage. But there is another nuance: it may have prohibited traffic sources. For example, some prohibit contextual advertising for a brand, motivated traffic, e-mail newsletters, and more. Some people don't like that their product is being advertised on social media. If you, contrary to the prohibitions, start to drain traffic from prohibited sources, you will not be paid and your account may be banned forever.

Choosing traffic sources for arbitrage

Before choosing, we pay attention to:

Offer... Thus, serious financial offers should not be advertised in teaser networks: there will be a lot of useless traffic and very few leads. Products that have just entered the market and are not yet familiar to the consumer will not go to contextual advertising in the search results (because it is corny they are not yet requested in the search).
Source complexity... You will study Yandex.Direct for a month or even more before you start. Better to choose simple methods traffic extraction, and move from them to more complex ones. Ideally, those that can be learned in a day or two.

Types of traffic sources:

Advertising in groups, communities of social networks, on YouTube channels;
Teaser networks;
Banner networks;
Targeted advertising;
Contextual;
Advertising in mailing lists;
Doorway traffic;
Spam by e-mail, forums, social networks, etc .;
Motivated traffic;

Arbitration of traffic through social networks and YouTube channels

Perhaps, the simplest way for newbies, to start is to buy ad space from admins of pages with a small number of subscribers. One Vkontakte publication, for example, will cost 50-200 rubles. More expensive pages do not need to be taken at first. Train on small ones until you fill your hand. Take offers with a low cost per lead and the product itself.

So, do not immediately sell iPhones with a small budget: you will merge it without even collecting enough statistics for analysis. Try to start with simple offers, where there is payment for registration, subscription to a newsletter, filling out a questionnaire, and so on. Games, dating sites, info-business with payment for subscribers, etc. are suitable. The budget for the start is preferably from 5000 rubles.

There are a lot of nuances in making money on arbitrage using posts, but the general algorithm of actions is as follows:

Teaser networks

A huge number of sites have been collected in teaser networks. They contain blocks with teasers - ads consisting of a small picture and a short text.

Examples of teasers, and how to make them yourself,.

Scheme of your actions for arbitration:

Choose a teaser network and register.
Create teasers, add them to the network, add to them affiliate links... At the same time, pre-landing pages (or, more simply, landing sites) are often used to whet the desire of visitors to buy a product before they go to the product site. Blogs with fake (fake) reviews are often made as pre-landers.
Set up ad display.
Launch advertising and monitor its promotion, statistics in the affiliate program and in analytics systems such as Yandex.Metrica and Google analytics.
As you work, clean up ineffective sites that do not bring profit.

The advantage of teasers is the low cost per click, which starts from 10 kopecks. However, the quality of traffic suffers: bots will click your budget, so you need to delete sites if you notice empty clicks and zero conversions.

Examples of teaser networks:

Oblivochki.biz- teaser with mass positive feedback from affiliates and tools for more or less accurate targeting. Click from 70 kopecks.
Teasernet- geo targeting, a wide range of topics, clicks from 10 kopecks. A very large and old network.
BodyClick- there are sites of any subject, and in addition to teasers, you can advertise here with banners, contextual ads, clickander.

Banner networks

With their help, you can place banners on sites of various topics. Banners differ from teasers in a wider variety of sizes and formats, lack of text. That is, it's just a picture or animation. Ready-made banners can be taken in affiliate programs or made by yourself, and then placed in banner networks. The most prominent representative of them is Rotaban.

Targeted advertising

Targeted advertising helps to most accurately target advertising to the consumer. Not only gender / age / geography are taken into account, but also marital status, interests, education, life position, the presence of children, and so on. What you enter on your social media profile is used by advertisers to show you relevant ads. The information that users indicate about themselves can be used to accurately hit the target (“target” from English - “target”).

Target VK... It is possible to show teaser blocks with a small picture on the left for users on Vk.com or promote full-fledged posts in their news feeds. You can create a button with a call to action "Buy", "Go", "Join" and more. There is a "Carousel" format, where in one ad in the news feed you can create several cards, which consist of a photo, a link to the site and a "Buy" button (or with other text). Retargeting tool available.

Mytarget... Using the service, you can arbitrate on Vkontakte, on Mail.ru sites, on Odnoklassniki. Target mobile or desktop users, advertise mobile applications, games. There are more than 15 types of targeting in Meiterget, including by income level. There is retargeting. Differs in strict moderation of advertising, so not all offers are accepted, especially "gray" ones, like weight loss and others.

Facebook... Perhaps this is the coolest targeted advertising tool. With it, you can go not only to the CIS market, but also to the bourgeoisie - to pour on affiliate programs around the world and receive income in dollars. True, advertising costs are also higher here. Trying to push a “gray” offer into Facebook is not worth it: moderation will not miss it. Although some cunning affiliate marketers manage to do it.

The advantage of Facebook is that there is a huge number of tools for retargeting, tracking and optimizing traffic, there are split tests, as well as the most detailed targeting (it seems that FB monitors its users at every step).

It is better for a beginner to start acquaintance with targeted advertising with Vkontakte: here is the simplest and most intuitive interface. Facebook has crazy functionality, so let's leave it for a snack.

contextual advertising

Context leaders - Yandex.Direct and Google adwords... Ad units can be seen both when searching in Yandex and Google, and when visiting sites.

The way to find the target audience. So, in the target for search, we set the characteristics of people who, in our opinion, may be interested in our offer.

In the context, on the contrary: we only need to indicate which search queries people can search for our offer. Of course, here you can also define the geography of impressions, but interests, age, marital status, etc. are optional. So we will find out exactly what a person wants from his search query.

To make money on contextual advertising in traffic arbitrage, you need deep knowledge, otherwise you will drive yourself into the negative and be disappointed. Ideally, take a couple of courses from the setup wizards. But even if you do not become an affiliate marketer, PPC specialists are a highly paid position, so do not skimp on spending money on education.

Advertising in e-mail newsletters in arbitration

The scheme is simple:

you need to look for mailing list authors on topics that are interesting to your target audience.
Then buy from them sending a sales letter with a link to subscribers;
Analyze the results, choose the best envelope e-mails, and resend similar advertisements.

Doorway traffic

A doorway is a site that is automatically created using programs to promote low-frequency queries. As a rule, such sites are of no value either to the user or to the search engine. However, they bring traffic to the owner, which is then converted into income from affiliate programs. The cost of doorways is limited to a one-time purchase of software for their generation, as well as payment for hosting and domain. Sometimes they also buy links to speed up the promotion.

Doorways often "die": they are banned by search engines, so they need permanent job to create new packs. Unlike sites for people (SOMs), which live for years, doorways may not last even a few months.

In the bourgeoisie, it is popular to use doorways to send traffic to pharma affiliates, essay affiliates, casinos, poker, and sports betting. Exhaust - hundreds and thousands of dollars.

You can read more about traffic arbitrage using doorways on Wikipedia. And we move on.

Spam methods in traffic arbitrage

These include:

E-mail spam;
Spam on forums;
In services, question-answer;
On social networks: mass following, massliking, sending private messages, spam in publics, etc.

Not all affiliate networks accept spam traffic, and you can even get banned for it and lose your earned money. Before you start making money on spam, ask the technical support of the affiliate program if you can use these methods to attract traffic.

The advantage is that you can do spam manually and don't pay for traffic at all, i.e. Another option is to buy a program that will spam for you automatically and much faster. The cost pays off quite quickly when the right approach... The main thing is to know the technology of traffic extraction.

Motivated traffic

Motivated traffic is traffic that you receive by agreement with people.

For example, you need a person to register in the game, and you will receive 50 rubles for registration in an affiliate program.
You go to special services (axle boxes), where you need a person for 10 rubles will be registered by your link or take another required action.
You are in profit for 40 rubles.

Simple, outrageously. But the catch is that in most cases, affiliate programs do not recognize motivated traffic and they harshly ban dishonest affiliates. Although there are options where it is allowed. Check cpad.pro for up-to-date offers.

SEO and traffic arbitrage

SEO is a softer way to get traffic with almost no investment. To or to the site, you only need to pay for hosting and domain. By the way, you can get free hosting for 3 months with a 2nd level domain for 1 year. Moreover, this hosting is of high quality, because I myself have been using it for many years. This blog is on it. If you want to start with no investment at all within 3 months, I will tell you in this post how you can get this privilege for free and without a trick;).

General algorithm of actions:

We register a domain and buy hosting;
We select the engine on which the site will function (Wordpress, for example);
Installing the template;
We fill with articles optimized for these keys (unique - you can write / rewrite yourself or hire specialists);
We are promoting;
After a while, traffic begins to flow, which you will monetize with banners, links and other promotional materials from affiliate networks.

The main thing is to immediately choose a niche and see if there are affiliate programs for it. The income will go in six months or a year, when enough traffic from search engines.

Setting up statistics and optimizing conversions

At this step, many people merge, go with the remnants of the advertising budget back to hiring. That is, they choose an offer, an affiliate program, start pouring traffic, go into the red and that's it! Then they shout that arbitration is a scam and there is no money here. Although they were one step away from success.

Traffic arbitrage - traffic redistribution for the purpose of earning. An affiliate buyer buys and sells traffic. Here you have to find out what it means to pour traffic. The terms "pour" or "drain" can be replaced by a simple synonym - send.

Example: arbitrage means buying traffic for 1000 rubles in Google Ads, “merging” it into air tickets and getting 1200 rubles from it. V this example income is 200 rubles.

This is the most simplified example, in practice everything works more complicated. You have to constantly conduct experiments in pursuit of the main goal - to spend less on buying traffic than this traffic will bring in the future. Or get more from traffic than you spent on it. Balancing money spent and profitability is the basis of arbitrage.

Where to start for a beginner

Start by understanding that you need to answer 3 fundamental questions to make money in arbitrage:

Where to pour traffic from;
Where to send traffic;
How best to do it.

In each niche - travel, gambling, dating, etc. their principles apply. Further on the page we covered the basics of travel arbitrage.

Where to pour traffic from

The basic principle for all niches, including tourism, is that other people's traffic is used in arbitration: advertising, forums, etc. Traffic among affiliates is often referred to as "traffic", and you will probably encounter this on specialized forums.

Traffic types can be categorized by cost and conversion. The personal experience of the Aviasales team shows the following picture for 2020:

Low conversions mean that only a small fraction of your traffic generated revenue. For example, you referred 100,000 people to buy travel insurance and only 10 people ended up buying. In this situation, the conversion is 0.01%. The higher the conversion rate, the better in theory.

However, you need to consider each type of traffic only in the amount - costs + conversion + income.

Any traffic has a cost. The lower it is, the usually lower the quality of the traffic. For example, 1,000 people with Click-under advertising cost 200-400 rubles, while 1,000 people from the context are much more expensive.

Dealing with traffic that has low conversions can sometimes be profitable. Always consider the situation in sum: how much you spent and how much you earned.

Be sure to read the rules before getting started. Each product in Travelpayouts has its own traffic requirements. Find out the allowed traffic for:

All offers (insurance, tours, etc.);

In the vast majority of cases, brand advertising is prohibited. Spam in any form is also prohibited (e-mail, on social networks, instant messengers, etc.). Toolbar and iframe traffic is also discouraged in most cases.

Where to send traffic

Within one topic, you have to solve several questions at once. First, you need to understand where you are sending people - to your own project or directly to the advertiser's website.

In the first case, this is your site (blog, White Label page, etc.), and in most cases you are free to direct any traffic you want to it.

In the second case, we are talking about directing traffic directly to the advertiser's website, and here the restrictions already appear, which we wrote about above. You should always take into account the requirements of the affiliate program, since in case of violation, the account is blocked without the possibility of withdrawing funds.

You also need to choose a product on which you will earn: flights, hotels, tours, insurance, etc. Each product has its own rate, for example, 1.6% of the cost is paid for a sold air ticket, in hotels the rate is higher - about 5%, in excursions and insurance it is even higher - 10-20%. Full list offers are available in your Travelpayouts account.

When choosing, you should not rely only on the rate and count: where the commission is higher, that offer is better - this is wrong. As a rule, where there is a higher commission, there are also more expensive advertising rates.

Try all of the options, or at least a few different ones. And according to the results of the test spinning in a month, choose what "converts" the best in your case. And then concentrate on that. Be sure to consider hotels as there is a high margin in this segment: 4-6% and the average check is higher than in airline tickets or insurance.

In the case of mobile traffic arbitrage, be sure to make sure that the product you are sending traffic to has a mobile version.

Try Various types traffic in conjunction with various offers.

How to drive traffic

It is important to understand that in Travelpayouts you earn not for the number of people who clicked on the link, but for the number of sales that your traffic generated. Therefore, the first position is taken by the quality of the audience. Try to attract relevant traffic to hit the target.

Relevant traffic - which is relevant to the product. For example, if you work with family tours at sea, then your audience is women with children and family people.

The “average” CA in the travel is as follows:

Age 24-35 years old;
The proportion of women is slightly higher than that of men;
It takes a long time to make decisions.

Market specifics

In your work, you need to consider two main features of the market:

Low marginality;
Long conversion window.

Travel has low margins - for example, from an air ticket you will earn an average of 1.6% of the cost. Other products in the niche have their own bids:

When setting up an advertising campaign, it is better to focus on deep segmentation and narrow targeting. To do this, arm yourself with search query statistics from Yandex Wordstat and Google Keyword Planner.

Always keep in mind the long conversion window. The effect of arbitration in travel comes in about 3 months. Do not take on short-term events such as promotions or sales of air tickets, tours, etc. - such offers are short-term, which means that in most cases you will not have time to recoup your investment.

Successful cases

There is money in travel arbitration.

Our own experience: when opening Pobeda Airlines, we created a campaign for their destinations. The main focus of the campaign was on low prices... Total: ROI for 3 months of work was 213%.

Another successful strategy is to show ads to people who bought a service from you a year ago. On average, a person travels once a year, and if so much has passed since the last purchase, then it's time to invite the person to rest again.

Segmentation of air tickets for specific destinations and retargeting to people who have searched for air tickets earlier, but did not buy works well.

The more detailed segmentation you make, the faster the return will be. When setting up advertising, it is very important to determine the region and select the most targeted keywords... Pay attention to details and do not be lazy to write your creative under each word.

Another trick is to land users immediately on search results, don't force them to search on their own.

Arbitration for beginners: the secret of success

In arbitrage, you need to always experiment. Starting with experiments on what and where to pour and ending literally manual setting advertising. If the platform where you take traffic allows you to conduct A / B tests, then do it. For example, you can test hypotheses on your traffic:

Will the strategy work to press on “grab it now, otherwise it will end and become more expensive”;
Whether situational marketing is good.

For example, knowing that every week on the night from Tuesday to Wednesday the same event is repeated - IATA rates change, and with them the price of air tickets, you can build your advertising campaign on this and test how your audience reacts to it.

As part of constant experimentation, you will be able not only once to make money on traffic arbitrage in travel, but constantly maintain your income at a decent level.