Today we will learn how to sell online. In addition, you will have to understand this whole difficult process in general. For example, how to organize sales correctly, where to go to implement your own ideas, and so on. In general, business on the Internet occurs more and more every day. But if you don’t know the basic principles of work, your business will simply fail. There is huge competition here, so it is not always easy to start your own sales. So what to sell online and how to do it?
Handmade
Let's start with ideas for your business. The Internet is a place where you can sell whatever your heart desires. The main thing is to know how to present the product and to which audience to present it. The most popular at the moment is online business, which allows you to promote the so-called handmade products.
What it is? Everything you do with your own hands. Typically, this term refers to handmade items - crafts, jewelry, jewelry. A very profitable activity, especially if you know how to create something special. Handmade was and is highly valued in the world. So it's worth a try. You can, for example, sell beaded goods that you made yourself: keychains, jewelry, costume jewelry, and so on. Quite a good option. Thus, if you know how to create something with your own hands, turn it into profit!
Food
What to sell online? Another very good option is selling food. More precisely, a variety of dishes. Unlike handmade goods, this kind of goods is much less common. Yes, and this arrangement is not suitable for everyone. Mostly women on maternity leave prepare food to order.
In principle, the option is very profitable. Sometimes homemade food sells at a tremendous rate. Can you cook? Full of free time, energy and strength? Then you can try to engage in these sales. Confectionery and baked goods are especially popular. But other dishes are also not inferior in sales.
Cloth
Go ahead. Many people are interested in how to sell things via the Internet, and in general, what exactly is best to promote using the Internet. There are a lot of options, as already mentioned, any of your desires can come true here. Very often people sell clothes online.
This applies to both used and new goods. For example, some sew suits and other clothes to order. Quite a profitable business, especially if it is related to the so-called cosplay. Online clothing sales business has huge demand among buyers. Sometimes you don’t really want to look for something in stores; it’s easier to order everything online. Many people use this. Thus, any clothing, new or not, can be sold online. We’ll talk about how best to bring the idea to life a little later. First, it’s worth considering a few more options for sales.
Services
For example, services are a very non-standard product. That is, you have every right to promote your skills on the Internet and provide assistance to those who ask for it on a paid basis.
Here your imagination is not limited by anything. You can offer absolutely any services: from plumbing to programming. The main thing is that your actions are interesting to the audience. In fact, this is not a sale, but employment, the provision of certain services. A very profitable business, which is most often used by those who know computers well. Demand is usually for web programming (and regular programming too), processing graphic files, setup and repair software and computers in general. So this is a pretty good option. Only after contacting you will you have to work hard. After all, in fact, you offer services via the Internet.
Collections
Our list doesn't end there. The best-selling items on the Internet are, of course, those that cannot be purchased in principle. For example, antiques, as well as some collections. Perhaps, if you have any of these, you can organize some pretty profitable sales. Until the auction.
What exactly is being sold? Honestly, that's it. From stamps to coins, from luxury items to any antique fixtures. Even furniture and appliances from old times. It is enough to find a collector who is ready to buy this or that item from you. True, this option is not suitable for everyone, because not everyone has antiques and some collections. Therefore, in principle, sales of these take place, but they are not so common among ordinary users. Only special people have the opportunity to make good money using this method.
Graphic arts
Basically, if you're wondering how to sell things online, it's not that hard to figure out. But once it comes to figuring out the product options, there is too much choice. It has already been said that you have the right to sell anything online.
For example, a good option for those who know video editors and photo editors is to directly sell graphics. People are very willing to buy copyrighted photos and videos for one purpose or another. Many photographers and freelancers use this approach to make money. A very good option if you take a lot of photographs and work with graphic editors. The main thing is to know how to sell this or that product via the Internet. More on this a little later. However, many do not believe in the profitability of this business, which does not allow them to consider the option as such.
Knowledge
Knowledge has always been valued in the world. And on the Internet too. So this is a very good option for sales. Everyone is able to sell their knowledge! What exactly are we talking about?
It's no secret that already for a long time Users use the Internet to complete a variety of dissertations and coursework, solve quizzes and tests. This is an excellent option for those who have knowledge in a particular field of science.
By the way, you shouldn’t think that selling knowledge on the Internet is a stupid thing. Not at all. This is where many people are able to earn big money without any problems. Of course, coursework and diplomas are extremely popular. They pay well, and there are orders all the time. Great idea for an online business! Especially when it comes to mathematics and other exact sciences. Try it, you won't regret it!
Lyrics
What other ideas can you find for business and sales on the Internet? Clothes and things are, of course, good. - Same. And selling your own knowledge via the Internet is not so difficult. But there is one more area worthy of attention.
What is it about? For a long time now, there has been such a thing as “freelancing” on the Internet. This is the so-called remote work. Many people associate it primarily with the sale of texts. This includes copyright and rewriting. Users write unique texts, which they then sell for further use on websites and pages on the Internet. A very profitable business, especially if you can write well and competently on a variety of topics.
The Internet is one of the main directions of modern network business. So don't neglect this option. It is very profitable, in some cases it can replace the main job and bring in a lot of money. The main thing is to constantly improve your writing skills.
Cosmetics
How to sell certain things online? This isn't really such a problem. The question is: what exactly can be put up for sale? Often, among the products on the Internet (in addition to all of the above), users are able to find cosmetics. And household goods. In general - anything, but this arrangement occurs quite often.
Typically, various companies use online sales to increase profits. Users are very happy to buy this product directly on the Internet. For new organizations, this option of doing business is not particularly suitable. As a rule, it arouses a lot of suspicion among users: what if we are being deceived? So it is better to sell cosmetics and household chemicals online only after promoting your product on the market, when people know and hear about you.
Start of sales
Now directly about the organization of the process. Where can I sell online? Honestly, everywhere. But there are generally accepted rules and algorithms that will help you run your own business on the Internet.
The first option that can be recommended is the use of virtual bulletin boards. Sales happen here every day, and it doesn’t matter what exactly you offer. Find a board (you can even use a free one, for example, “Avito”), place your ad there and wait for the results. True, this arrangement is usually suitable for one-time transactions. Not entirely suitable as a permanent business. Perhaps to additionally attract buyers.
Social media
How to sell your product online? Or more precisely, where exactly to do this? Modern solution The task at hand is the use of social networks. Here you can use a variety of thematic groups or even create a separate page. Or make a community for this purpose.
A very popular solution to the problem. On social networks in Lately a lot of sales happen day after day. So take a look. All you have to do is simply create an ad that will attract users. Of course, as with all online sales, prepare in advance a bank account (or better yet, an electronic wallet) where you will be required to transfer funds for the goods.
Online store
Have you decided to open your own online business? Then it’s time to think about where to sell your product online. A good approach is to create a personal website or online store. Especially if you are actually going to open (or have already opened) a store.
This option is used by many. There are plenty of online stores, as well as regular ones, but with the ability to order goods via the Internet. And it's all very profitable. Especially when it comes to something that suits everyone: jewelry, toys, furniture. The virtual store inspires great trust among users. But creating and maintaining it is not an easy task.
Sites and groups
There are various sales services on the Internet. They are somewhat reminiscent of bulletin boards. Here you can easily promote any product you want. For example, pay attention to the various services from the “buy and sell on the Internet” series.
The principle of operation is simple: place an ad (preferably with a photo) and wait. Through the proposed systems you can not only sell, but also buy any product. True, this is also not the best approach for a permanent business. In this situation, the use of social networks is more popular.
Exchanges
How to sell anything online? The answer is simple: we find a sales service, place an ad and wait. This applies to goods, services, and knowledge. But if we are talking about texts or any other freelance activity, we can recommend certain exchanges. These services are common and are called freelancer (copywriter) exchanges.
How to sell here? You can either take orders and write texts on certain topics, or post your texts and just wait for people to buy them from you. Find an exchange, register, specify a virtual wallet (optional, it will come in handy later), place it - and that’s it. A very good option. By the way, if you don’t want to think for a long time about how to sell texts on the Internet, you can immediately join the Advego, TextSale and eTXT exchanges. They are in great demand on the Internet.
Organization
By the way, a virtual business needs the right approach. To avoid problems in the future, you should properly prepare for the online sales process. What will it take? Here are a few points that will help you in the future:
- registration of individual entrepreneurs (mandatory for business, one-time sales do not require this);
- opening a bank account (card);
- registration of a virtual wallet (preferably "WebMoney" and "PayPal");
- registration on freelance exchanges and message boards (in your city).
In principle, after this you can take photographs of the product you are selling and promote it on the Internet. Don't forget to keep in touch with buyers. As you can see, you can sell anything. Moreover, wherever you can place an appropriate ad. Sometimes users engage in sales using thematic forums. This is also a good option for the development of events.
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Classmates
From this article you will learn:
- How to quickly sell online
- How to sell online on marketplaces
- How to sell online without a website
The most attractive look commercial activities, generating considerable income, is considered an online business today. But what should a newcomer to this field do? How to start trading? Where can you quickly sell your products or services? In this article we will look at how to sell online, what is in demand and what sales options are best to use.
What can you sell online?
Have you decided to start an online business, but can't decide what exactly you will sell online? Try to identify the needs of the people around you. Below we will give several ways to help you decide on the right niche for online sales.
Focus on solving customer problems
Your task is to launch on the market not just another product, but a product that will solve the problems of consumers. Ideal if you yourself have encountered this problem. Try to note everything that causes you inconvenience and takes up time.
As a result, you will have several options for products or services that you can sell online because others simply need them.
One example is an online store of baby carriers and slings for mothers. Natalia was puzzled by the search for a carrier for her child. She tried on different models, but they all had their drawbacks: the straps put too much pressure on the shoulders, the baby’s uncomfortable position, or inconvenient fastenings and fasteners. Not hoping to find a suitable option for herself, Natalya sewed a backpack herself. He combined the necessary qualities and was very comfortable. Friends wanted the same for themselves, and Natalya began to sew backpacks for sale.
Any little thing that causes discomfort in everyday life can inspire a promising idea.
Tired of thinking about what to cook every day? Create a menu for the week and sell it online. You can arrange delivery of food packages to him. Every time you think about what activity to come up with for your children for the weekend or holidays? Create scenarios for holidays or thematic quests that are popular today and implement them.
Follow the trends
Start selling on the Internet already known and in demand products. It would be ideal if this product is only gaining popularity. How to define it?
Look at sales statistics for different products. For example, the most requests on the Internet are made in the following categories:
- household goods, summer cottages, building materials;
- auto parts and accessories;
- Products for children;
- Food;
- narrowly specialized goods.
Pay attention to trends. What is initially used only by a select circle of people will eventually be sold everywhere.
Turn your hobby into a business
Many people spend a lot of money on their hobbies. But you can make money doing what you really like to do.
If you knit or know how and love to sew, open an online clothing store. If you are used to pampering your family and friends with pastries and cakes on all holidays, start baking for sale or making handmade sweets. If you like costume jewelry, create designer jewelry and sell it online.
It is not at all necessary to have talent and do something with your own hands in order to sell it on the Internet. If you are an expert in a certain field, make money from your knowledge. For example, Christina has her own Thai cosmetics store. It all started with the fact that the girl really liked Asian products, she began to study them in detail and try them on herself. Now she sells products online that she is completely confident in the quality of.
Make a popular product better
Have you ever encountered a situation where you really need a certain product? good quality, are you ready to pay dearly for it, but you can’t find it anywhere?
This often happens when choosing shoes. It is very difficult to find a beautiful pair in which the leg will be comfortable. Sergey, the owner of an online store, found a solution to this problem and began making shoes to order. Its clients can come up with a design themselves or choose from the available range.
Another area for development is food. Farm products, handmade desserts, signature cuisine, and products for vegetarians are becoming increasingly popular.
How to quickly start selling online
Once you have chosen what you will sell online, you need to decide who will organize the distribution channels.
There are three areas of effective marketing:
- On one's own. Responsibility for the business should be solely yours. You need to be personally involved in securing promotion. You are the one who is interested in the growth of your business, so you will do everything as efficiently as possible.
- Delegation. If you don't have enough time or experience to do online marketing on your own, you need to find a specialist. It is important that he is as interested in the success of your business as you are. It is only possible to motivate an outsider with money, so you will have to face significant expenses on your employee’s salary, which should consist of salary and a percentage of sales.
- Immersion. Dedicate all your free time to learning the basics of Internet marketing. There are many sources of information on this topic. Master all the subtleties while working, follow trends, study effective technologies. This knowledge will help you grow your business.
Once you have decided what you will sell online and who will be responsible for certain processes, you need to organize a trading platform. The main platform will be the website. The question is - which one?
- One-pager. Created for quick sales. This option is suitable if you sell one product online, for example, tours to Altai or monopods. It also makes sense to have such an Internet page if you are in the information business, that is, selling your experience and knowledge, teaching people something.
- Multi-page resource. If you have a large assortment with a wide range of products, it is better to prepare a full-fledged website. An online store of toys or children's clothing requires a convenient catalog.
To quickly launch your business, you can use various methods. There are now many options to start selling online, both paid and free. Let's look at some of them.
- Niche aggregators. Sites where information is grouped according to certain topics. Your task is to find aggregators that are suitable for the topic and place your advertising there. This way you will immediately get the attention of several thousand users of this resource. The main thing is to choose popular ones, such as auto.ru, delivery-club.ru, Yandex.Market, cian.ru.
- Lead generators. Resources on a specific topic where you can sell your product or service. Find sites on the Internet with offers similar to yours and post information about yourself there. There is no distracting data, and users have the opportunity to leave reviews, which will help you get good recommendations. Examples: tiu.ru, sravni.ru.
- Contextual advertising. This is one of the most powerful online sales tools as it has lightning-fast results. Such advertisements pop up in search engines depending on what a person is looking for. A potential buyer sees an ad with a product or service he is interested in, clicks on the picture and goes to your website, where he makes a purchase. If you learn the basics contextual advertising, you can run it yourself.
- Coupons. Interacting with sites that provide discounts and coupons is one of the tricks that will help you sell effectively online. By providing your client with a discount, you increase the number of orders and attract new customers. Read reviews from those who have already collaborated with similar resources, find out what the real benefits are, and whether the result lived up to expectations. Study the cooperation agreement and seek the help of a lawyer.
Try to convert all clients who come to you through the coupon site from the status of casual visitors to regular visitors. Examples of large coupon platforms: Groupon, Biglion, KupiVip.ru, BigBuzzy.
Business development via the Internet is gaining momentum every year. However, anyone who wants to understand the art of making money from users of the World Wide Web is faced with the inevitable problem of needing start-up capital. Today you will learn how to open and promote your online business without investment and how to make your income depend only on your skills and ingenuity.
- How does online business work?
- What if there is no start-up capital?
- Option two: mastering the art of the pen
- Let's sum it up
How does online business work?
Of course, virtual marketing is very different from the concept of “business” that we are used to. There are completely different principles at work here, and such a business needs to be conducted in a completely different way.
How do we understand starting a business in the usual sense? This complex process is divided into the following stages:
- Search for an idea;
- Accumulation of start-up capital and search for investors;
- Development of a development strategy;
- Purchase of goods;
- Beginning of work.
Great. There is start-up capital - there is a conversation. Moreover, the more funds a novice businessman initially has in his hands, the more powerful an impetus he will be able to give to the business from the very beginning.
With internet marketing, things are a little different. Yes, start-up capital is usually needed. Be it renting the appropriate domain, hiring professional website developers, purchasing goods and advertising. But there are significantly fewer risks here: all you can lose is profit from the sale of the goods you purchased. You do not risk damaging the rented premises, falling into the clutches of the tax inspectorate, or encountering a criminal segment that will demand a large part of the profit from you.
However, as practice shows, a virtual business requires little investment, but a lot of time. In other words, if such a business is interesting to you, the way additional income in your free time from work - this is not for you. You need to weigh all the pros and cons, and only then should you start working on a strategy.
What if there is no start-up capital?
This is not an obstacle to developing your online business. Such a statement may seem absurd, but it is true: you can make money online without investing a penny. You will need to invest your strength, skills and, of course, time. The main thing is to get down to business seriously: develop a competent strategy, carefully think through the idea and start selling and work hard in the right direction.
To understand how you can organize your business without starting capital, let's think about what you can sell without investing money in either raw materials or the finished product, be it food, equipment or household items. For example, it makes sense to sell your creative works. Today, this is the most popular type virtual business for those who do not want to risk their money.
Surely every home has a camera. It can be built into a phone or tablet, or be a separate device. After all, on sites where people give away unwanted items for free, you can always find an old digital camera. What are we talking about? And besides, selling photographs can be a good help for your own business. It is enough to read a couple of books on the art of photography and watch a series of video tutorials on working in Photoshop via the Internet. After this, you can safely open your own store via the Internet selling photographs, where you can offer people to download a series of their own photos for a small price. high resolution or provide photo color processing services.
What can you sell to make money?
It is believed that the average cost of processing one photo ranges from 100 to 200 rubles. At the same time, an experienced hand can perform this seemingly tricky procedure in just a couple of minutes.
Option two: mastering the art of the pen
Now you are reading an article that we hope will be interesting to you. Let's think about how this happens. A man picks up a laptop and opens it text editor and begins to create. What kind of investments occur on the part of the author himself? That's right, none. So why not start selling articles online, why not turn competently and interestingly written text into a product, albeit a virtual one?
Here is another idea for a business operating via the Internet. It is enough to learn to write cleanly, informatively and competently. And, if you master the skills of a professional author, which in itself is not that difficult, you can quickly start selling your works online. Moreover, texts can be posted both on already open platforms (etxt, advego), and you can organize your own.
As for the average cost of a text, not only its quality is important, but also its volume. You can sell a thousand characters at a price from 10 to 100 rubles: this depends on the level of both the author himself and his articles. It is believed that to achieve an average level of performance skill, just a couple of months of hard work are enough: after that, the money begins to literally drip into your hands.
Let's sum it up
It turns out that the most popular idea for a business operating via the Internet is the sale of services and works that do not require raw materials, materials or special tools. This allows you to endlessly increase sales to unprecedented levels. You can sell not only photos and texts, but also provide translation services, problem solving, accounting, online tutoring and much more.
The main thing is not to despair; if you can’t sell a lot at once, no one achieves success quickly. But if you have enough patience, the business will definitely bring income, and you won’t have to strain to get a stable and decent income without investing any money or effort.
Thinking about creating your own online store? We offer a checklist that will show whether you are doing everything right!
Where to start, how to continue and what to do to develop a successful e-commerce business? EVO.company specialists have collected all the important recommendations!
Register your business
To legally sell online, you need to register as a sole proprietor ( individual entrepreneur) or LLC (limited liability company). An LLC should be registered if the income exceeds 5 million hryvnia per year or the business requires status and reputation. For small businesses, individual entrepreneur status is more convenient and provides a number of advantages, for example: it is easier to keep records and reports, lower taxes, you can work without cash registers if your income is less than 1 million hryvnia per year and you do not sell technically complex household goods. A list of such products can be found at link . But online stores, like everyone else, must use cash registers for payment transactions - in cash or non-cash form, including orders with online payment.
Register as a sole proprietor
This can be done online - via website of the Ministry of Justice or using Government services portal iGov. You can also register a sole proprietorship in person. To do this, you need to contact the state registrar at your place of residence. Documents required include a passport and identification code. Within 3 working days from the date of submission of documents, you must be included in the state register and issued an appropriate extract. At the same time with state registration The individual entrepreneur will be registered with the tax authorities, statistics authorities and social funds. Finally, regardless of the registration method, you need to open a bank account for non-cash payments.
Understand the tax base
Individual entrepreneurs can have both a general and a simplified taxation system. So, FLP on common base pay three taxes - income tax, single social contribution (USC) and military duty in a total amount of 41.5% of profits. For individual entrepreneurs who are “simplified”, this percentage is lower.
Select domain
The site's domain name can be easily registered on the registrar's website. To do this, you need to register your account, top up your account and buy a domain. You have generic domain extensions to choose from, such as.com.ua, .co.ua, .biz.uaetc., as well as regional -.kiev.ua, .kh.ua, dp.uaetc. The only exception is one domain zone -.ua -which is only available to brand owners.
Define your product
If you have experience selling in regular retail, then go online with the same product. You know him well, relationships with suppliers have already been established, in addition, you understand the demand and know what customers want. In this case, online retail is not new business, and your new sales channel.
But if you don’t have experience or you can no longer sell the same product, then you need to evaluate the market before going online. Remember that the buyer does not want to buy the product itself, but to satisfy needs or enjoy using it. Beginning entrepreneurs can conduct reconnaissance of demand, supply and answer their own questions.
Find out what you can't sell
According to Ukrainian legislation, it is prohibited to sell certain groups of goods. Below is a list of some of them:
- special means for illegally obtaining information (for example, bugs, earphones, watch-camera)
- poaching tools and equipment (eg electric fishing rods, nets, traps)
- narcotic, psychotropic drugs and substances for their production (precursors)
- tobacco products and their substitutes
- medicines
- weapons and ammunition for them
- food grade alcohol
In addition, certain types of services and goods require certification for sale and placement. You will find a list of such goods in Article 7List of types of economic activities that are subject to licensing Law of Ukraine On licensing types of economic activities.
Assess the market
It is important to understand in which product categories sales are growing the most. Now the leaders are clothing and footwear, products for home and garden, as well as for beauty and health. They will be in greatest demand in the next few years. But promising product categories will be food and drinks, tools, gifts, books and hobby goods. These are the fastest growing product categories in terms of the number of orders. In addition, both for starting and for strategic planning, you can use a tool such as Google trends. With its help, you will determine the demand for a product and its seasonality, and also correctly plan the expansion of the product range and work with new suppliers.
Set a price for the product
It's important from the start and take into account that it must be real, justified for the buyer and sufficient to make a profit and develop the business. If you take everything into account, including your smallest costs (time to search for suppliers, create content, upload photos, etc.), then the retail price will exceed the cost of the product by 2-3 times.
Beat your competitors
To begin with, it is important to determine who your audience is and what needs your product satisfies. So, wrist watch They can buy for the sake of image, and a teapot - to highlight the interior design. By understanding your audience, you can create the right messages to appeal to them, which will help you stand out among your competitors. In addition, fast delivery, convenient packaging of goods, prompt response to the client, assistance in the purchasing or delivery process can become competitive advantages. 37% of customers return to the seller from whom they have already successfully purchased something. Buyers love quality service and are ready to pay for it, and new customers, when choosing a product, look at positive reviews and seller rating.
Decide what is better - your own online store or an account on the marketplace
For quick start With minimal costs It’s better to choose marketplaces. Firstly, you don’t have to spend money on creating your own website and advertising it. Secondly, the marketplace already has the trust of customers, which means you can easily gather a customer base, understand the demand for the product and learn the main issues and needs of customers. After the business begins to make a profit, you can invest in your website.
However, you need to take into account the trends of global e-commerce. Currently, 80% of sales come from the long tail of unbranded products. It is sellers on marketplaces that can offer a wide range of interesting and inexpensive products that buyers are looking for instead of popular items. One person cannot cope with such a task. Even Amazon, in order to meet customer demand, divided its business into two parts - its own sales and trading platform, where small entrepreneurs began to sell. Therefore, in order not to miss out on additional clients and time to build your rating among sellers, it is worth developing both areas of online sales - your own website and the marketplace sales segment.
Selling things online is not a very complicated process, the success of which depends entirely on preliminary preparation, namely: calculating investment risks and developing a strategy for attracting customers. It is not enough to simply purchase goods and create a sales platform. At the very beginning, it is important to develop a marketing plan, conduct an advertising campaign and begin building a client base.
What you need to sell things online
The choice of a site for selling goods also plays a certain role; there are several options, but it is small. This can be your own online store (at the first stage, which you can create yourself and completely free), message boards and social networks:
- Online store. To create it you will need at least minimal knowledge in the field of SEO, unique texts with descriptions and photographs. Advertising also works effectively to attract customers.
- Boards of announcements. It requires perseverance, unique content and photographs. A great option to empty your wardrobe and sell used items.
- Social media. You need to have thousands of people as friends or a well-advertised community where selling handmade items online is great, and you also need photographs and descriptions of the goods.
Specifics of creating an online store
How do you sell things online, where to start? Not a single Internet project will make a profit without a high-quality selling website. The resource should not only be visually attractive and convenient, but also “catch” real people, and not search engines. The basis of a selling website is informativeness and unique content. They help with this search engines, which are created to improve sites, as they require high-quality text, unique photos and the availability of goods with a description. For the convenience of customers, you can add a forum for discussion and the ability to communicate with specialists to the site. As a result, search engines will display the online store on the first page of search due to frequent mention keywords and unique text, and you will get new customers.
Promotion
It happens that the site contains high-quality text, unique photographs of excellent quality, a forum has been created, but buyers do not come. In this case, you need to start promoting the resource on the Internet, and most importantly, find a good specialist. Not many of those who are just exploring a new field called “Selling things online” can boast that they are well versed in promotion and are familiar with its possibilities. Therefore, it is better to contact a specialist who will do everything in the best possible way.
Popular resources for selling things online
Don't know how to sell things online? On the Internet you can find a huge number of platforms for selling goods, each of them has its own characteristics. Let's look at the three most popular:
- Avito. A free site with excellent tools for selling different categories of goods (you can put up used items for sale), and there is also a large number of online stores. Even unregistered users can view ads, which is undoubtedly a plus. Selling things online on Avito is carried out through Personal Area, accordingly, you need to go through a simple registration procedure. Ads can be placed for free for 30 days, and there are also paid options for those who want to highlight their ad or raise it in search.
- Ebay. A global platform designed for selling completely different things, there are both private sellers and large corporations. A clear advantage of the resource is free registration, but you will have to pay for each product displayed, which is an obstacle for some.
- "Meshok.ru". A platform that provides the opportunity to put goods up for auction completely free of charge. The seller must register on the site, add high-quality photographs and a description of the product. According to the rules of the site, for each successful transaction the user must pay the owners of the resource 2-3% of the price of the goods sold.
Selling products online through social networks
Selling goods through VKontakte is very easy and simple. An online store is created for free; you can quickly create product catalogs and upload photos there. In addition, the owners of the VKontakte website are interested in attracting new users, so the seller has all the conditions for work. It is possible to attract customers for free by sending a friend request and sending personal messages inviting them to visit your online store. You can also conduct advertising campaigns, although in this case you will have to spend a certain amount.
So what do you need to sell things online and how to open a VKontakte store? It's quite simple. Many people create a resource on social media. networks parallel to the site, although at first, if you have a large number of friends, you can limit yourself to the VKontakte platform. For successful sales, you need to pay great attention to SEO promotion, filling the page with content and increasing the number of subscribers. If you doubt your abilities or are not ready to devote a lot of time social networks, you can hire a freelance administrator.
How to work with the VKontakte service
- Registration.
- Creation of an online store.
- Filling the page with products and content.
- Conducting an advertising campaign.
- Working with clients (carrying out promotions, stimulating repeat purchases).
The main attracting factors for buyers are price and assortment. Selling clothes online is a responsible business, but if you try and thoroughly fill out the catalog and offer the client a favorable price, he will undoubtedly prefer to make a purchase from you. To attract target audience It is recommended to use hashtags (#sale, #obnova, etc.), many buyers use them to find the right product.
Working with social networks, it is important to start building a base of regular customers from the very beginning, to do everything to ensure that selling clothes via the Internet is profitable, and that customers are satisfied and come back to you again. How to attract a buyer:
- Help in choosing color, size, style, etc.
- Placing in catalogs not only photographs, but also videos for maximum demonstration of the product.
- Usage special programs for virtual selection of clothes.
- Possibility of online communication with the seller.
Payment system
The next point is to open an account in a location that is convenient for both the buyer and the seller payment system. When opening an account in a Russian bank, the seller will immediately be faced with the issue of taxes, which will reduce all the benefits of selling online to nothing. An account in a foreign bank will save the seller from paying taxes, but buyers will not transfer funds there. The question arises: what to do? The best option is to pay for orders from an electronic wallet account; the system is not yet controlled by the tax authorities. Of course, not everyone has opened electronic accounts yet, but every day this payment method is gaining popularity.
