Competent website optimization at the initial stages is extremely important for successful promotion and profit. If you do not take care of all the nuances from the very beginning, in the future this can lead to additional expenses. In this article I want to describe the steps that will help you start independent website promotion in search engines... It will be useful for those who are planning to launch or are just starting their project, but do not want to involve third-party contractors to promote it. This article can also help the manager evaluate the work of SEO specialists. Based on the results of the article, you will learn what steps you need to take to successfully launch the project and its further development.

Step 1. Choosing a CMS

CMS (English Content management system) is a content management system on the site. In other words, it is the engine through which we can add and edit content.

It is very important that the CMS is flexible and SEO-friendly. The main ones are:

• Set a unique Title tag (an important title for promotion, which search engines take into account when calculating the relevance of a page to a request).
• Set a unique Description tag (a capacious description of the page that search engines most often display in a snippet; users pay attention to a bright and attractive snippet and, most likely, will go to the site).
• Set CNC (human-readable URLs). You can learn more about CNC from the article "".
• Set tags H1-H6 (headings that are important for promotion, which are taken into account when calculating relevance; tags must be unique within the site and used only for the text part).
• Set unique Alt and Title for images.
• It should be possible to set unique text.
• The CMS must have an HTML editor for the text of each page.
• It should be possible to set rel = canonical /, .
• Set unique text for breadcrumbs.
• For online stores, the data import and export function is extremely important. It helps to batch make changes to Title, Description and other attributes.
• Server response time (Time To First Byte) up to 0.5 seconds. Read more about page load time in the article "How to optimize site loading speed in order to improve positions in Yandex and Google".

For service sites We recommend CMS WordPress - a free engine with a large community and flexible functionality. Meets all SEO requirements and is easy to learn.

Related articles in our blog:
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For online stores- WordPress is also a good option, OpenCart and Magento are alternatives.

In no case do not order website development from companies that use their own CMS. In the future, you will be highly dependent on them and their development. Usually in such companies it takes a very long time to carry out improvements, and the quality of their work is at a low level. It is also difficult to find a developer for someone else's CMS.

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Step 2. Preparing the mobile version of the site

Today mobile traffic becomes more and more. Google now primarily analyzes mobile version site, so its presence is simply necessary.

• In a responsive design, use a meta tag ... This will indicate to the browser that the page has been adapted for smaller screens.
• The site must be accessible to mobile search engine robots:
  Googlebot / 2.1 (+ http: //www.google.com/bot.html)
  Mozilla / 5.0 (compatible; Googlebot / 2.1; + http: //www.google.com/bot.html)
  Mozilla / 5.0 (iPhone; CPU iPhone OS 8_1 like Mac OS X) AppleWebKit / 600.1.4 (KHTML, like Gecko) Version / 8.0 Mobile / 12B411 Safari / 600.1.4 (compatible; YandexMobileBot / 3.0; + http: // yandex .com / bots).
• CSS and JavaScript files cannot be closed from indexing.
• The content of the pages should not go beyond the screen horizontally. You can use the Mobile Optimization Checker to check if the display is correct. He analyzes the page and gives recommendations for correcting errors. The tool needs to check all types of pages: main, categories, subcategories, product / service cards.
• There should be no cursor horizontal scrolling screen. All elements - images, buttons, text - must adapt to the smartphone screen.
• Do not use elements that do not appear on mobile, such as Flash videos.
• It is best to avoid pop-ups and advertisements, as they usually occupy the entire smartphone screen.
• Speed mobile pages should be maximum. This can be achieved by shortening scripts, styles, including browser caching.
• In the future, check mobile responsiveness using the "Check mobile pages" tools in Yandex.Webmaster and "Ease of viewing on mobile devices" in Google Search Console.

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Step 3. Collecting the semantic core

The semantic core is a set of words and phrases that characterize the subject matter and structure of the site. For these queries, users will be able to find your site through a search engine.

Semantics is the foundation for successful promotion. This can be clearly seen if you imagine customer acquisition in SEO as a funnel:

If we collect the semantics correctly at the initial stage, we will receive targeted traffic. If we make a mistake and don't understand the demand, we will lose customers and sales.

Thus, the semantic core allows:

• Assess user demand for a service or product category.
• Build the right structure and accurately respond to user requests.
• Control the visibility and efficiency of work in the future.

The paradigm for collecting semantics is as follows:

Formation of markers... Markers are general queries that uniquely characterize a service or a group of goods. For example, you sell facial cosmetics and you have creams and tonics - the markers for these products will be “face creams” and “face tonics”.

To create a list of markers, you need to brainstorm and write down all the options for the names of services or goods. Then this list needs to be expanded with synonyms.

An example of a finished list:
Renovation of apartments
Turnkey apartment renovation
Repair of a one-room apartment
Renovation of 1 room apartment

Detailed instructions on the formation of token queries in our article "".

Collecting extensions... After the token queries have been collected, they need to be expanded with clarifications: apartment renovation in moscow, price for apartment renovation, order apartment renovation etc.

This part of the work can be automated using the Key Collector. The program automatically expands token queries, pulling data from various sources: Yandex.Wordstat, Google Adwords, serpstat.com, megaindex.ru, search hints etc.

Detailed collection instructions semantic core you will find in the following articles:
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Having collected the keywords and cleared them of garbage, you can proceed to the formation of the site structure.

Step 4. Grouping and structure formation

We now have a semantic core. On its basis, you can build a site structure.

First, you need to group your queries. We recommend to do the grouping according to the method of similarity of TOPs, popularly called "clustering by TOP". Its essence is as follows: if at least 3 identical URLs are ranked in the TOP-10 by query 1, in the TOP-10 by query 2 ... and in the TOP-10 by query N, these queries can be promoted on one page. The more pages overlap, the more likely it is that queries will rank well on a single page. Queries that can be pushed together form a cluster.

This is the best option - we immediately remove the question, commercial or informational request, since the TOPs will not lie. It is unlikely that there will be both a commercial and an information request on one page. Most likely, there will be 2 commercial or 2 informational ones at once.

Clustering services:

As a result, you will get a file with groups:

Clustering example from just-magic.org

Now you can build the structure. The hierarchy will be built from general to specific - from more general queries to more precise ones.
Category → Subcategory → End Page
We go through all the groups, assign them to one category or another and immediately write the URL for the final page. As a result, you need to get a file like:

Additional materials:
When working with semantics, we recommend using the add-in for Excel - SEO-excel. It can highlight groups, generate URLs, Title, etc.
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After we finish with the structure, we can move on to internal optimization.

Step 5. Internal optimization

The success of website promotion in the SEO directly depends on the quality of internal website optimization: headers and meta tags, content, URL, Alt-tags to images.

Consider areas of the document important for ranking that should be optimized.

Meta tags

Usually, internal optimization begins with the preparation of meta tags. The way they are compiled depends on the size of the project.

If you have a service site and there are not very many pages, you can immediately register meta tags manually.

If you have an online store, it is best to use templates and only then finish manually.

Title

One of the most important areas of the document has a noticeable impact on the ranking of the site.

Basic requirements for the formation of Title:

• Reflects the essence of the page.
• Contains the direct occurrence of the most competitive keyword.
• The main keyword is at the beginning of the Title.
• Contains all the words from the query (for example, we have a query "buy plastic bags in bulk" - this means that Title should contain the words "buy", "wholesale." RC Quadcopters "- both of them must be included in the tag.
• Does not contain unnecessary words. For example, "company", "in a store", "etc." - these are words that are not directly related to the topic, they dilute the weight of the main keywords, the relevance of the Title itself.
• No spam. Title should not contain unnatural structures: "Buy plastic bags for Moscow". Also, there should be no enumeration of key phrases.
• Differ from the page title

  .

• Be unique for every page.
• The approximate length is about 70-130 characters.

Smoker Title: Buy superhero, buy superhero figures, action figures for children

Healthy person title: Buy superhero figures for kids in Moscow - Hasbro

Description

Description can be taken into account by search engines when forming a snippet. It is not a ranking factor and only affects the snippet.

• The recommended number of characters is from 150 to 200.
• Contains all the words from the keyword (we include them not in order to increase the relevance, but in order to pull them into the snippet and the keywords were highlighted in the search results).
• Describes the content of the page, just like Title.
• Logical, concise and complete, written in normal human language.
• With special characters.
• Unique (within the site).

An example of a normal Description: Order radio-controlled helicopters in our online store. We have a large selection of RC helicopters with cameras. ✈ Fast delivery ✈ in Moscow and the Moscow region, convenient self-pickup and a guarantee!

Keywords

This meta tag does not affect the ranking, but since Yandex writes that meta keywords can be taken into account, I recommend filling it in by adding 3-5 phrases that are relevant to the content, separated by commas.

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Texts

We have come to the most difficult thing in website promotion - texts. Long time SEOs thought only about various formal metrics of texts: number of occurrences, volume, nausea, TF / IDF value, and much more. The text was forced into frames, while the content was in second or even third place. This approach yielded results, but neither the search nor the user liked it.

Now the era of counting occurrences is leaving, today meaning and content are important. Of course, occurrences are necessary, but they are not an end in itself.

• Must solve a specific problem. If this is text for a services page, it should describe in detail the service, advantages, features and differences from competitors. If the text is in the catalog, it should briefly convey what products are, what features they have.
• Specify a range for the number of occurrences, not a hard number. For example, no less than 2 and no more than 100.
• Allow the use of word forms. There is no need to require a copywriter to include constructions of this type - “buy Moscow inexpensively” in the text.
• Do not put frames in the volume of the text. This will allow the SEO copywriter not to stop thinking if the required number of characters is reached, or not think of what else to add for the number.
• Check the text for uniqueness. This can be done using Etxt Antiplagiat or Advego Plagiatus services.
• We recommend analyzing the text in the Glavred and Turgenev services. The first will help get rid of the water, and the second will assess the risk of falling under the text filter "Baden-Baden".

Internal linking

Internal linking is the placement of links within the site from one page to another.

Internal linking serves several purposes: organization of convenient navigation, organization of the structure for better indexing of pages, as well as weight distribution (conventionally - importance).

At the initial stage, there are several requirements:

• Any important page is available in two clicks from the main page.
• Site navigation is convenient and logical for users.

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Step 6. Optimize commercial ranking factors

In addition to textual factors, it makes sense to immediately work through commercial ones.

Commercial factors are a number of indicators that characterize the reliability of an online seller: recognizable brand, assortment, presence of dealerships, price level, payment options, etc.

In fact, commercial factors are the properties of the site that allow the user to easily solve his problem, and also speak about the quality of the service in general.

• presence of contacts;
• completeness of the assortment;
• availability of certificates, awards, etc .;
• reviews;
• availability of prices on the site;
• filters in online stores;
• detailed information about the company;
• detailed information on delivery and payment;
• various options for communication;
• discounts and promotions.

To work out commercial factors, you need to analyze your competitors.

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Step 7. Checking the site before publishing

After all the steps taken, the site is almost ready for publication. However, before "feeding" it to the search engines, you should check everything carefully.

Things to check:

• Title and meta tags are written for each page.
• The robots.txt is correctly configured on the site.
• The site has a Sitemap.xml, it does not contain errors.
• The site has been added to Yandex.Webmaster and Search Console.
• Yandex.Metrica and Google Analytics counters have been added to the site.
• The site has a 404 page configured, it returns the 404 server code.
• The site has a mobile version.
• All important pages give 200 server response code.
• Pages are not duplicated within the site.
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"What should be closed for indexing on the site, why and how to do it"

Step 8. External website optimization

Links continue to be taken into account when ranking in both Yandex and Google. On Google, qualitative improvements to a site's link mass usually have a noticeable effect. In Yandex, the influence of links is not so noticeable, so now we do not recommend focusing on it.

Representatives of both leading search engines say that the site should have a natural link mass. In fact, when promoting many commercial projects, it is impossible to rely only on natural links.

When buying, you need to imitate naturalness as much as possible in order, on the one hand, to achieve better results, and on the other, to reduce the risks of applying lowering sanctions to the site.

First, it is better to use the so-called crowd marketing - imitation of the natural interest in the site on the network. The essence of this method is simple - you need to find a user on the network who is interested in services, answer his question, and then give a link to the site page.

It is fundamentally important not to confuse this method with comment spam, which unfortunately often happens. We repeat: you need to answer the user's question and only then, if appropriate, you can post a link.

After three months, you can start building more active links.

Sources of links:

• Authoritative directories. Don't do directory runs. Look for only high quality and visited ones.
• Review sites. Be active on sites like irecommend.ru.
• Competitor analysis. This is a storehouse of ideas. Analysis tools: megaindex.ru, ahrefs.ru, serpstat.com
• Search for thematic blogs. In this case, you need to look for good sites and negotiate the placement of links with their owners.
• PBN is a private blog network. Here you need to independently raise a network of blogs, from which links will then go. Quite an effective but expensive method.
• There should be more non-anchor links than anchor ones.
• The anchor list should be varied.
• Don't use rental links.
• We recommend minimizing the use of platforms from exchanges eternal links.
• Post links to thematic resources.
• Keep the dynamics of growth. The number of links should grow slowly but surely.

If you want to promote your website on the Runet, it is very important that in Yandex it is present in the search results on the first page for your target requests. But how to promote your site to the top 10 without extra costs and risk of getting a “search ban”? Is it possible to do this on your own? Let's figure it out.

How to promote a page in Yandex: basic methods

1. Search engine optimization. This stage is important for promotion in any search engine. The essence of the actions lies in the fact that the site is not only convenient and efficiently works, but also each page corresponds to the search queries by which users will have to find it.
2. Adding a site to and catalog. This step notifies Yandex about the appearance of a new site and helps speed up the process of its indexing.
3. Contextual advertising. This is the simplest answer to the question of how to quickly promote a website in Yandex. You set up and pay for advertising, and visitors appear on your site almost immediately. Of course, any advertising costs money, but this is the only way your resource can get visitors almost immediately after it appears on the Internet.
4. External links. Search robots Yandex, in many respects, when evaluating a resource, are guided by citation, i.e. to those links that visitors to your site share on different resources. It is believed that a site's high citation rate is an indicator of its usefulness. On the other hand, search algorithms are constantly being improved, and Yandex is actively fighting the artificial increase in the link mass. That is why it is worth talking about the methods of obtaining links in particular detail.

Usually, all of these methods are applied in a complex manner. Moreover, at each stage it is very important to remember that the rules for website promotion in Yandex are strict. And any careless step, due to which search algorithms "suspect" your resource of abuse, can lead to penalties - temporary filters that "lower" your site in the search results to almost zero, and often to a permanent "search ban". Practice shows that it is very difficult to remove these filters later and it is not always possible. Therefore, it is better to immediately work with the promotion very, very carefully.

Basic rules for website promotion in Yandex: putting the site in order

The first thing that you definitely need to check is the quality of the chosen hosting, as well as the site itself. The fact is that if a site or even individual pages are from time to time unavailable for a search "bot", this will negatively affect its ranking. Yandex believes that if a site often does not work or many of its pages do not load when accessed, it means that the resource is of poor quality, and the first places for such a site do not shine.

The next step is optimization:

1. Select search queries suitable for your project on the http://wordstat.yandex.ru service. It is not difficult, and we will not dwell on this stage in detail.
2. From the list of selected queries, make the so-called. Those. distribute search queries across different pages. Here you can use numerous tips from SEO-wizards or common logic. Search phrases should be as relevant to the page as possible. And you need to choose according to the principle - no more than one high-frequency (with a large number of requests per month), 1-2 medium-frequency (from the middle of the list), 2-3 low-frequency. However, this method is very variable. The most important thing here is expediency and your sense of proportion.
3. Based on this semantic core for each page. Good text content is one of the keys to the popularity of the resource. Articles should be interesting, useful, relevant and literate. Size matters too - too long texts difficult to perceive, too short carry little information.

Situations often arise when unscrupulous colleagues steal high-quality content and place it on their websites. In no case should you do this, since identifying non-unique content automatically lowers the site's position in Yandex search results.

Check "" - write unique ones for each page and make sure that when generating html-code there is no duplication of pages (search engines are two identical pages under different addresses are perceived very negatively), close the inner part of the site for indexing (check the presence and correctness of the robot.txt file).

What parameters affect website promotion

The priority tasks for promotion include:

• timely correction of validation errors (errors in HTML code), code optimization. You can find errors here http://validator.w3.org;
• correct external and internal linking - linking pages with links;
• normal functioning of navigation;
• normal page depth - the number of levels that the web pages contain. The best option is considered to be three levels or less, excluding the home page;
• correct map setting. Service: https://www.xml-sitemaps.com/.

These are just the main parameters that should be given special attention. If the owner of the resource does not have the skills to create good content and high-quality development, it is better to turn to specialists - payment for the services of copywriters and webmasters will pay off over time, and the site will function well.

Yandex contextual advertising

In order to promote the site to the top Yandex, as well as quickly get the first visitors, it makes sense to contact paid services advertising from Yandex. And here contextual advertising is considered the most popular and profitable option.

The most profitable option for contextual ads would be the choice of low-frequency requests for promotion, since they are cheaper, and the number of visitors for 10 such requests usually comes more than for one high-frequency one.

The technical side of the issue, in principle, is not at all complicated. And it is described in great detail in the Yandex help sections. It is also important to understand that this method is good as a help to get the first visitors or seasonal (related to promotions, holidays, important events) increase in site traffic.

Such ads are practically not reflected on positions in search results. Although here, apparently, the unspoken rules of website promotion in Yandex work. And if the site owner pays for Yandex services (uses advertising, pays for paid placement in some services, be it a directory, Yandex.Market, etc.), then the likelihood of getting a search ban decreases. All other things being equal, such a site will rank slightly higher than those that do not use these tools at all.

How to promote a website to the top Yandex links

The number of external links or, in other words, the citation of a site is a parameter that Yandex traditionally focuses on when determining the quality and usefulness of a project. If Google initially focused more on content analysis, then for Yandex, in the recent past, the citation rate was in the first place. The idea was simple: if people are linking to a page, then it's really interesting. It goes without saying that this feature was very actively used to promote a site in Yandex.

Today, the "weight" of external links in search results has become much lower than, for example, 3 years ago. The search engine algorithms are improving, the developers are trying to protect themselves from link building, which not so long ago was very much abused by many promotion specialists. And, nevertheless, for Yandex, the presence of external links to the site is still far from the last factor.

External links to the site

1. Natural links. They appear due to the citation of your materials by users on forums, on social networks, on a variety of projects.
2. Commercial links. They are "eternal" and temporary. The difference between them is clear from the name: "perpetual" links are paid once and are placed on a permanent basis, temporary links will remain on the page as long as you are willing to pay for their placement.

Of course, natural links are much more useful, their weight for Yandex is undeniable, and therefore the presence of this type of link mass is always only beneficial. With the purchased link mass, everything is somewhat more complicated. Yandex is actively fighting this practice; if a significant volume of purchased link mass is detected, punishment from the search engine may even follow. And yet this method is still valid and, with a competent approach, remains effective.

How to promote a website in Yandex for free: natural links

Honest user recommendations are the best way to promote. At least from the point of view of a search engine: if a person voluntarily links to a resource, then it is really useful. There are several methods for obtaining such links:

Crowd marketing is advertising disguised as custom recommendations posted in relevant topics and discussions. Many people make decisions based on public opinion. A large purchase, a trip on vacation - for advice in such cases, people often turn to forums and answer services.

A person is already interested in receiving a product or service - all that remains is to push him a little in the right direction. Crowd marketing increases not only the position of the site in the search results, but also the level of sales if the resource is commercial. Natural link mass serves as an excellent disguise for commercial links from exchanges.

To ensure that people go to the specified web address and your links are not removed as spam, messages should be posted in suitable places. The site should be focused on the desired region and relevant topic. Traditionally, the objects for posting messages are blogs, forums, social networks, response services.

Crowd marketing does not require money, but it does take time. The correct placement of posts is a monotonous and time-consuming process: you need to look for sites, invent new topics for discussion, write messages, etc. Nevertheless, no one has yet figured out how to promote a site to the top 10 faster and more efficiently. This work is 100% worth your investment in time and does not require funds, except when you hire third-party specialists to do it.

How to accelerate website promotion to the top - buy links

Not all resources can get enough natural links. For example, those that touch upon a topic that is inconvenient for public discussion. How can you promote your website to the top 10 in Yandex in this case? That's right, only through commercial links.

The best place to buy temporary links is traditionally considered to be specialized exchanges: http://www.sape.ru, https://seopult.ru, etc. masters - the system does it for you.

Another traditional method is link exchange, where you and the owner of another resource place sponsored links on top of each other. Yandex very quickly notices a direct exchange of this kind, and it has not been useful for a long time. But if you have a lot of resources and / or friends, you can agree on a complex exchange "along the chain", when some sites link to others, those - to the third .... And only a backlink to your resource passes through a certain chain.

And the most expensive, but reliable and safe option is to buy "eternal" links. The price of such links, of course, is much higher than the payment for the link mass on the exchange, but the placement is carried out on an ongoing basis, and Yandex, if they are correctly located, takes such links as natural.

Be careful: Minusinsk filter

The most important restrictor for website owners in buying link mass today is the Yandex Minusinsk filter. It is he, and not financial capabilities, that very often limits the volume of buying the link mass.

This filter finds sites with an unacceptable number of purchased hyperlinks (more than 500) and significantly lowers their position in the search results. At the first stage of its work, this filter identified and lowered in the ratings sites that bought links in thousands, now those who buy more than 500 links are already at risk, and some SEO masters recommend limiting themselves to 250 commercial links.

Moreover, the filter pays special attention to the following parameters:

1. Block placement of links outside the main content (like advertising)
2. High content of anchor phrases in one place.
3. A significant number of external links on the donor site.
4. Lack of clicks on the link (a marker that the link is not interesting to visitors of the donor site).

In order to still increase the volume of the link mass, but not risk falling under Minusinsk, many webmasters have become more active. With this option, you post on someone else's resource your article on the topic of your site, and in the text - one or two links to the pages you need. Such articles can be on sites for years (especially with free posting of articles on the site), or they can be deleted after a while (more often just when the paid rental period of the link). But Minusinsk also does not know how to recognize them.

There are many more methods that can be listed in response to the question of how to promote a site in Yandex. Increasing the position in the search results is a time-consuming and multifaceted process with many nuances that cannot be accommodated in one article. But the above guidelines can provide a powerful basis for optimization if applied correctly.

Yandex.- one of the generally recognized leaders of the Runet. Therefore, website promotion in the top Yandex can be called a priority for many online projects targeting Russian-speaking users. This is explained by Yandex's traditionally strong position among desktop users and a greater commercial commitment. However, with the advent of the latest search algorithms, promotion under Yandex is becoming more and more difficult. Constantly new filters are applied, and it is very difficult to get to the top for many queries. It seems that Yandex is actually gradually diminishing the importance of external links.

I think that this is not so, and the author of the site https://prodvizhenie.tv/ confirms this: links at modern Yandex only give a start to the TOP, BUT! retention and promotion of the site provide exactly behavioral factors... That is, unique content and links can bring the site to the top, but if it turns out to be not interesting to users according to the metric of behavior, then nothing can drive it back to the TOP.

As before in Yandex, you can promote sites with links, but in modern realities you need to approach this a little differently ... Today we will consider how to promote a site for free and for free in 2019 and what should be emphasized.

Yandex stated that those who remove purchased links will be encouraged to rank their site qualitatively and do not threaten to apply filters, but here are the statistics of how many site owners reacted to recommendations for removing purchased links:

And here is a graph of the visibility of sites in Yandex search results after links are removed. As you can see on the chart, after a couple of months after the withdrawal, the positions began to fall.

Have also been seen sharp falls positions of sites in the SERP even for 50-100 positions, and in some cases, the imposition of filters for the sharp removal of links. Think about whether to shoot or not. Personally, my opinion is that nothing needs to be done abruptly, first everything is necessary check inbound links and we replace the bad ones with better ones and work on increasing the content with sharpening for low-frequency requests, thereby diluting the over-optimized content on the site and increasing the semantic core.

Natural website promotion by links

Search engine policy is based solely on natural promotion. Tips for webmasters today are: "Build useful sites for people and inbound links will appear on their own." The very process of accounting for link popularity is based on the assumption that users link to the site on their own initiative, recommending only useful resources. The same cannot be said about a commercial link, because a recommendation for money cannot be considered honest. Therefore, search engines have such a negative attitude to purchased links - they prevent objective ranking.

Actually filters for paid links Yandex imposes more often, and takes them into account with different coefficients. In various situations, the weight of a commercial link can be considered in full force or with a lowering effect, or it can be completely zeroed out. The main thing is that Yandex understands that this is a commercial link, which means that it must be taken into account in a special way.

That being said, note that not all commercial links are bad. For example, you have a site "for adults" and you cannot get links from good resources even for money. This means that the system that evaluates paid links allows you to evaluate two indicators:

1. The amount of money spent on contextual advertising- it is logical that if a huge budget was spent on advertising, then the owners try to make this site good in order to recoup their money;
2. When a site cannot get natural links, then even a purchased link is proof of quality.

The ranking system, in which paid links are taken into account at its discretion, is able to sort resources well in commercial topics, which we see today in Yandex's results. In general, ranking large, unique sites is easy. But what about many small and almost identical ones?

Let's draw an analogy from life - we have 10 boutiques in front of us. The assortment is the same and the prices are the same, but somehow you need to rank. The easiest way is to sort them according to the money spent on advertising. When a site invests in development and regularly updates the content on the pages, it means that it is working, and not abandoned. Therefore, despite all its statements, Yandex cannot refuse to take into account link ranking.

That is why it will not work to promote only with natural links, you should take both rental and eternal links from the exchanges, but special attention should be paid to the quality of sites and their reputation.

Search engines use purchased links with might and main. They claim to be natural, but in the TOP they give out resources promoted by commercial links. I think we have no choice - we have to accept double rules of the game. In some cases, there is no need to jump over your head, you just need to stay at the level of competitors and everyone will receive their share of the search traffic.

Despite all this, it is still necessary to try to get good links to your resource, trying to deceive Yandex and presenting commercial links as natural. After all, if one day seo links simply cease to be taken into account by search engines, even very high-quality commercial sites will fly out, and resources with a natural link mass will take their place. But this is unlikely to happen. After all, links are recommendations and without them there is no way.

The main factors of natural website promotion:

• Quality content- if you have unique content, which is not on the Internet, soon users themselves will link to you. Also, do not forget to pay attention to the internal optimization of materials and their sharpening for the necessary search queries;
• High-quality web layout- clumsy sites question the origin of a unique, high-quality site. The presence of a large number of errors in the validity of the code and the absence adaptation to mobile devices can reduce traffic and the effect of promotion by up to 30-40%;
• Re-linking and copyright protection- sometimes it is easier to rewrite and post your article without linking to the original source. To complicate the plagiarism process and make people link to you, try to organize a competent linking of articles. Also install plain javascript script substituting a link to the source;
• Buttons social networks - links from social networks are taken into account according to other algorithms, but when a lot of people refer to the material, this indicates its usefulness. It also gives good traffic and helps develop the brand among the masses. Be sure to read about it

I propose to talk about one effective way to get safe links - crowd marketing... According to research, about 70% of users make decisions based on the reviews they read online. Before buying any product or going on vacation, many people look for reviews, recommendations in social networks, forums or answer services. This is a great opportunity to give them a little nudge to buy your product while improving your site's natural link mass.

Why is it profitable to use crowd marketing

Being, in fact, "word of mouth", crowd marketing looks as natural as possible, assuming the placement of links only in relevant topics in discussions. Moreover, these do not have to be active links, some can be non-anchor, closed with a nofollow tag or simply text, which for Yandex is a sign of a "human" link, and not set for the sake of promotion.

Going back to the fact that consumers are looking for reviews before making a purchase, the importance of crowd marketing to e-commerce is very high. In addition to the beneficial SEO effect, it is easy to increase sales in this way. Below is a graph of a survey from Western agency Nielsen that demonstrates what influences purchases.

The main thing that you need to pay attention to in this method of website promotion is the complexity of the approach. The growth of natural link mass will allow you to form an optimal link profile and disguise yours a little. You also get the ability to manage the online reputation of your brand. Moreover, all these actions are cumulative. Gradually, users will learn more about your site, which leads to increase in sales conversion and increasing user loyalty.

Content resources also yield positive results with this approach. For example, due to the increased interest in the exchange rate, many trading sites quickly raised their positions in news queries and received a lot of additional traffic. Take a look at Smart-lab statistics. ru.

If at website promotion with links If you see that for certain requests your articles are ahead of topics on the forums, try to leave your mentions on these resources. At the same time, it is possible to achieve an increase in traffic even without much growth in positions, if links are placed in visited, thematic discussions. As a result, you get referral traffic (the same search traffic, but passing through other resources).

Search engines consider such traffic as recommendatory (referral), since by leaving a link to your site, the user recommends it for viewing. At the same time, it is very important that the share of direct and referral traffic from browser bookmarks or from a set in the address bar is also high enough. And crowd marketing is designed to get those conversions.

You need to understand that crowd marketing should reduce spam, not increase it. This means that your "inclusion in the discussion" should be extremely organic and look not like spam, but like an unobtrusive opinion expressed from the outside.

How to start promoting a website to the top of Yandex? As you understand, we need to transfer information to the right hands. Unlike SEO and SMM, crowd marketing is designed only for users who are already focused on buying your product and only need a little nudge. To do this, it is enough to portray an expert user who has already successfully solved the problem under discussion.

Another question is where are the very places in which such references could be left. Here it is important to find the right topic of discussion on a resource that is focused on your region. First, identify forums, social networks, sites, information platforms where potential buyers are located with their money and doubts. You can use search operators for this.

In general, website promotion for Yandex using crowd of links, the process is quite laborious. You have to do manual work with many nuances, or you should automate something. Sometimes in a day it is possible to leave only two or three worthy of mention in suitable places. The tricky part is finding a new discussion about what your site already has an article on and leaving a really useful link to it. The main thing is perseverance and work. The attendance of some forums is measured in hundreds of thousands of unique visitors, therefore, even in competitive commercial topics, these sites are a more preferred source of traffic than regular sites.

The advantage is that you do not have to pay in cash for links obtained using this method. The main resource is your precious time. If it is enough, you can search for sites yourself, come up with discussions and put down links. To monitor articles on interesting topics, you can use Google tool Alerts.

It is very difficult to link to commercial product pages or ordering any services. You can even say that this is almost impossible on a moderated resource with a new account. Before you start posting mentions in such a place, you first need to register. Otherwise, all your actions will definitely be classified as spam. Be prepared for monotonous actions, it quickly gets boring ...

If your time is more expensive, look for performers to promote your site in the top Yandex or pay attention to a specialized service for increasing the link mass, which I wrote about in this article. This service will save you from tedious work and provide very specific guarantees:

• If the link was removed by the moderator within a week, the performer is obliged to replace it with a similar one at his own expense;
• The customer can make changes to the references no later than seven working days before the start of work;
• The contractor must make every effort to ensure the confidentiality of the client's interests.

The realization that crowd marketing is a working tool, and that its promotion is effective, gradually comes not only to me.

What else to look for when moving to the TOP

Selecting key queries for which users will come to your site should be based on the subject of the resource. Unlike Google, which loves exact occurrences of keywords, Yandex gives results both with direct occurrence and randomly. Therefore, by optimizing the pages of your site for Yandex, you can more freely approach the selection of key queries.

I will give an example of the correct use of the query "blog promotion". Here's what I did to optimize this article. By the way, my blog on given request in Yandex is already in the Top.

This is how I used keywords in the article and meta tags.

Also in the article, the main query was used in an amount of about 3-4 times in the exact occurrence and diluted + synonyms.

For the selection of key queries today there are many free services... One of the most popular Yandex Wordstat. With its help, you can determine the popularity of the search for a particular phrase. The higher this indicator, the more often users are interested in this information, driving this request.

To achieve your goal, you can select a small number of keywords with the highest popularity (high-frequency) or optimize landing pages for a large number, but are much less popular (low-frequency queries). As a rule, to achieve greater effect, experienced webmasters combine both methods, using about 40% of non-anchor links with dilution of the main key.

High-frequency keywords provide a match with the most popular search queries of users, but they have a significant disadvantage - high level competition. It is very difficult to promote a site with the help of such requests; it is better for a young project to take LF and MF requests. Check out the article " How to promote a young blog?".

Why you need to pay attention to the quality and volume of articles

High-quality content (content) of your resource is the best strategy for search engine optimization. Interesting, useful and competent articles will provide your resource with high positions. We can only guess what the optimal volume of articles is, but I recommend the following parameters:

• for commercial sites, keep in the range from 2500 characters without spaces to 4500;
• for blogs, vary the size of articles from 2700 and above, but not more than 15,000 characters, since such footcloths will be difficult to read (Example of this article -)))).

It is best to analyze the issue by looking at the text sizes on sites in the TOP and apply to your project. I advise you to write texts yourself, because whoever, if not you, understands in your field ... But there is not always the time and opportunity to create good lyrics... In this case, they can be ordered. For example, this will cost 200 rubles per 1000 characters (and if you participate in bonus program, then the price will drop to 160 rubles). For this money, you get a completely ready-to-publish text with the entry of key phrases that meets the requirements of search engines. Additionally, for 100 rubles, you can order a layout for the site. Conveniently, SeoPult has the ability to completely transfer the content of the site to specialists. You just need to set a budget and control the result.

We are working on website usability and navigation;

regularly update the content on the site;

do not make the pages deep (no more than 3 levels).

Uf. Hope this material will be useful and give general idea about promotion in search engines and will help you choose the right promotion methods. Personally, I always use these tips when promoting projects of my clients, which gives a good result to the client, and I get a solid income. Well, I will end on this, all success and good luck !!!

Respectfully yours, Galiulin Ruslan.

Microfinance company
bistrodengi.ru

In less than a year, the site team has achieved impressive results. Compared to the previous year, the number of visits has grown by 12,000. One of the most important indicators for any commercial site - conversion - has doubled. This result, of course, met all our bold expectations. We thank the site team for their professionalism, responsible approach and high results. We are ready to continue our successful cooperation.

Car rental in Dubai
rentacardubai.ru

Medical site
mamoclam.ru

For more than two years of work, the site's specialists have achieved only positive results: they increased search traffic by 7.5 times (from 451 to 3387 visitors per month) and the overall visibility of the project from 6% to 20% for promoted queries. We consider such a result worthy and recommend the site team to everyone who is looking for skilled and experienced specialists in search engine promotion.

The site specialists have been working on our site for almost a year, since March 2018. For a year of work using this scheme, it was possible to double the traffic to the site. The overall visibility of the site in the Yandex and Google search engines has also grown significantly: from 3% at the start of work to 28% in February 2019 - such a result cannot but rejoice and in fact proves that we have turned to a professional and responsible company!

Online store of stun guns
shoker.ru

We have been cooperating with the site for more than a year and a half. During this period, the company's employees have carried out a lot of diverse work, which yielded a positive result. Total search traffic has nearly doubled. The number of queries in search engines has also grown significantly: more than four times. Google had 90 queries in August 2017, now there are 141. Overall visibility has grown from 39 to 71 queries. We believe this is a very successful result.

Autocomponent store chain
amper.online

Since October 2018, we have been entrusting the company with the website to promote the website in the search and are very satisfied with the process and results. Optimizers have chosen a strategy that, even in a short time, helped our online store to improve visibility in search. The positions of our site from the start of optimization work are growing steadily. Search traffic has grown significantly. A good pace was taken, and this immediately affected the applications, there were significantly more of them!

Internet discounter
garden-mall.ru

We express our gratitude to all employees for carrying out work on search engine promotion and optimization of our site. Thanks to the close-knit work on the site, it occupies a leading position in popular search engines. The company site met all our expectations and fulfilled the assigned tasks in full compliance with the requirements. We look forward to fruitful and successful cooperation in the future. We wish your company good luck, development and prosperity!

We are very pleased with the work of the manager - we receive detailed reports, consultations on all emerging issues, we see how quickly the assigned tasks are being completed. The result suits us. In just 2 months of website promotion, the audience has doubled (by 256%)! The site's specialists managed to bring 63 target queries to Yandex's TOP-10, 28 target queries to Google's TOP-10, half of which are in 1st place.

Online shoe store
obuv-ras.ru

Profitable cooperation with the company, the site brought noticeable improvements to the site http://www.obuv-ras.ru/ - traffic and sales are growing every day. More than 28,000 page views per month, bringing more than 75% of targeted queries to the TOP-10 of Yandex and Google search engines .. We hope that in the future such interaction will allow us to achieve even more ambitious results!

Car service
solis-auto.ru

Many thanks to the company site for the prompt conclusion of our site solis-auto.ru to the leading positions of search engines. Having shown that they can be trusted, I put them new task to promote another site.

Design and engineering company
merlin-project.ru

The design and engineering company "Merlin-Project" expresses its deep gratitude to the specialists of the company site for the performance of services for the optimization and promotion of www.merlin-project.ru. An individual approach to clients, understanding the requirements and wishes of the customer, prompt solution of problems and high efficiency allows us to judge the high professionalism of the site team. The site team always promptly responded to our requests and performed the work on time. We consider the staff of the site to be professionals in the field of search engine promotion and fully trust their experience.

Manufacturing company
tekarte.ru

Separately, I would like to emphasize the partnership qualities of the company during 8 years of joint work. Support and development of the site is carried out in a timely and competent manner, which removes many complex tasks from our organization ..

Hello everyone! In this article, I present to your attention a 100% working case for driving a site into the TOP 3 of Yandex with practically no material costs, i.e. almost free. In light of the fight against spam and purchased links, it has recently become much more difficult to promote sites in Yandex, and in other websites too. 100,500+ articles have been written on this subject, all pour the same assumptions and statements from empty to empty. So to speak, one wrote - the rest copied without thinking, and here's the public opinion on this matter. Is it so? Let's dispel this myth together and see how it really is.

A small preface, and then everything is briefly with pictures and point by point. So, I, like many SEOs and webmasters, have my own projects in addition to client projects, which also bring good income. In my case, this is income from affiliate programs... I wrote 4 articles on one of these affiliate programs, sharpened them for different keys, and after a couple of months the whole thing began to generate income. Naturally, I tracked positions and sometimes looked at competitors in the SERP. And then at one point, a site appeared in the Yandex search results, which really came out on top. Those. pushed me on the most "fat" queries.

I had an affiliate program to attract users to the InstaPlus service. Accordingly, the request - registration in instaplus. Below, in the picture, you can see the results of Yandex for this request. The service itself is in the first position, then this friend and then only me, although before I was in second place.

Yandex TOP-3

I can’t say that I don’t care and that, like, everyone earns as they can ... No, it really puzzled me and strained me. Many people on the Internet decide to make some money. To do this, they work tirelessly, compose useful texts, draw beautiful pictures, do everything as indicated in the "Recommendations for creating sites" from Yandex. And someone decides to go "Against all" and do everything in their own way with minimal cost and ignoring all recommendations. And so, after some thought, I decided to analyze this site and see how he did it all the same. After a more or less in-depth audit, I really went nuts! All common truths collapsed in a moment. I even started to respect the person who did it. It would be possible to calm down and put forward commercial requests in the Yandex TOP by this method, but I consider it my duty to burn the topic to tell you how it all works. Drove the points.

Website promotion in the Yandex TOP

We buy a domain name

Everything is simple here, you need to choose a domain name as close to the request as possible. As you can see, the friend did not bother for a long time, but simply added reg to the domain name of the service itself - instaplus-reg.me. Here he had to spend money. According to RU-CENTER, domain registration in the .ME zone costs 790 rubles.

Hosting and website development

At this stage, I may be wrong about the prices, but I think that everything here is free. He created a free demo site based on a website builder simple-different.com/ru/. Maximum - it had to fork out for hosting, but there are a lot of options on how to do it for free. With the site itself, content and design, everything is simple. The most difficult thing is the registration form, 15 minutes to set up;). The rest is a matter of technology, a simple copy-and-paste of materials from the donor's website, who is interested, then here is the link - https://instaplus.freshdesk.com/support/home. This is the first violation of Yandex's commandments for webmasters - "Create sites with original content or service."

Internal optimization is simple, minimal robots.txt and sitemap.xml. 301 redirect from www to non-www is present. Double home page is present, but apparently nobody cares. Meta tags are filled, see the screenshot below.

How to promote a website in Yandex on your own

In principle, everything is about creating a website. You can do it in 30 minutes.

External website promotion

Bought (rented), I can assume that for 9 excellent and inexpensive SEO links see screenshot.

How to promote a website in Yandex for free

The analysis of external links was carried out using the service. All links such as Yandex "likes" are placed in footers and sidebars (see screenshots)

Link from sidebar
Link from footer

And so on for all links. This is the second, malicious violation of Yandex rules - the use of SEO links. Read about SEO links and find out. what happens for them, you can follow this link https://yandex.ru/support/webmaster/yandex-indexing/algorithm-minusinsk.html.

Outcome

As a result, in just a month this site is in the TOP-3 for requests: etc. Cool! People reached out to register on the service, they pay money to the service, and the service deducts referrals. Easy Money!

So, as I see, Yandex's recommendations do not work at all. Nothing changes and with the help of non-tricky ways, it is elementary to plug any GE into the TOP. It's a shame for other people who really work. But even for this comrade, joyfully, really well done, he bent everyone 😉