In Cupertino, California, the presentation of new Apple products is taking place. The company is expected to show its new smartphone, which will be called the iPhone 8 or iPhone X. Interfax is monitoring what is happening

Good evening, dear readers! In Moscow, 19:40, in Cupertino, California, - 9:40, which means that Apple's presentation will soon begin, where the company will show its new iPhone.

The presentation takes place at the Steve Jobs Theater in Apple Park and will be the first event on this site (I want to believe that the new iPhone will not have a stylus and similar things that Jobs did not approve, otherwise the building would not open up under the developers during the presentation!). But the platform itself is quite in his spirit.

Those invited to the presentation publish photos from the new Apple building (by the way, according to The Verge, not only journalists and tech bloggers are at the event, but also ordinary Apple employees).

And yes, the iPhone has an anniversary! The first smartphone with this name was introduced by Jobs in early 2007 and went on sale in June of the same year - thus, the gadget is 10 years old. And this is how it has changed during this time.

On such a festive occasion, long before the release of the new iPhone, there were many rumors about what it would be (as always, however).

Most often, sources indicated that the screen of the new smartphone will occupy almost the entire front panel, the gadget will eventually become "frameless", like the flagship of Apple's main competitor, Samsung. In addition, the screen itself will change - to OLED (organic light emitting diode) instead of liquid crystal. Will disappear from the front panel and the Home button. The latest news immediately spawned a wave of jokes.

In addition, the new iPhone is rumored to have wireless charging and dual front-camera... The back panel of the gadget, according to some sources, will be made of glass instead of aluminum. In addition, the phone will learn to recognize its owner by the face. Hopefully Apple will perform better than Samsung.

Disputes arose around the name of the new model - according to a number of media reports, Apple will stop sequential numbering of smartphones - the gadget will not be called the iPhone, but the iPhone X. Other sources reported that the company will present several phone models at once, including the improved iPhone 7.

In addition, according to media reports, it will be the most expensive iPhone in history - it is estimated that it will cost from $ 999 for the minimum model with 64 GB of memory.

So, the journalists were warned that it would start soon - and All You Need is Love the Beatles played - a video about the Steven Jobs Theater was shown under it, where, we remind, everything goes.

Apple CEO Tim Cook is on stage! Begins!

Cook goes on to say how much Jobs meant to the company and how he conceived creation of Apple Park in California. Then he talks about the combination of nature and the latest technologies in this center, and also about the fact that nature is not always friendly - Apple will help victims of hurricanes in Texas and Florida, says the CEO of the company.

By the way, Apple Park will then create a space for visitors, which will be accessible to everyone.

Next up, Angela Arendts, representing Apple's retail business, comes on stage and says that their stores are not stores, but much more (of course). For example, in some of them, as can be seen in the frames shown at the presentation, there are trees in tubs, in others there are paintings. Trees, paintings - is it not a miracle!

They talk about new Apple stores (let's allow ourselves such a rude name!) In Milan and Paris. At least one in Russia? Not a word about it.

So, on stage again Tim Cook, back to more entertaining things - Apple Watch!

Tell about the company's success - for a year of sale " smart watch"up 50%, it is the most popular watch brand in the world," Cook says.

Next up is Apple COO Jeff Williams talking about the new Apple Series 3. First, a lot of health benefits - for swimmers, runners and cores. And then something sensible - the Apple Watch Series 3. will be built cellular, the red dot on the wheel!

"The phone will be the same as on your iPhone (iPhone 8 or X, I suppose - IF)" - says Cook. In addition, the watch will be able to listen to 40 million songs from Apple Music - "at your own risk," says Cook.

Watch Series 3 with mobile communication cost from $ 399, without - from $ 329. Available to order from September 15th, available from September 22nd.

So, on stage after several speakers again Tim Cook. And he says, "Next stop is the iPhone!"

iPhone 8 and iPhone 8 Plus, says Cook - this is what the models will be called after all!

So! They showed a video - everything there is very artistically filmed, there seems to be a Home button, thank God!

The phone will have glass on the front and back (despite all the claims about how strong it is, it breaks my heart when I imagine how it falls on concrete).

While the presentation is listing it specifications Note that the new iPhone will be available in gray, space gray and gold.

Specifications:

A11 Bionic processor

a quarter louder than its predecessor

waterproof

with Retina HD display, the screen changes colors depending on the lighting

better camera for portrait photography

Shown as on new iPhone 8 look games. And from afar you can't say that it's not the 7th phone - you can't even tell by the red pimp, as with the Apple Watch (

But wireless charging, as predicted! (because there are no wires in the future)

But they talk about how many new products for games. For example, in the AR area - you can change the location of the phone and see what is happening in the game from different angles.

So, Cook is on stage again - and he says that the company has another novelty in store (iPhone X?)!

It already has a metal back, but it imperceptibly passes into a glass screen. Two colors - gray and gray space.

Waterproof and dustproof. And the screen? Super Retina Display (Apple should be more careful, they use all the big words until their next presentation)!

Size 5.8 inches, OLED technology, resolution 2436 x 1125 pixels.

How do you get to the home screen? It is necessary to make a swipe from the bottom up, "yes, it's that simple!", They say at Apple.

The long-awaited presentation of new products took place on September 12 Apple... The show premiered at the Steve Jobs Theater in Apple Park in Cupertino.

"Apostrophe" conducted an online broadcast of the presentation, during which.

iPhone 8

Apple introduced the iPhone 8 and iPhone 8 Plus.

Smartphones received a glass back cover, retained water and dust resistance. Apple phones can now be charged using wireless charging.

The gadgets are available in three colors: black, silver and pink.

The gadget is powered by a six-core A11 Bionic processor, which has increased the speed of the device.

Smartphone cameras have also been updated. The resolution remained the same (12 megapixels), but the gadget received an improved portrait mode and filters for it. Both modules of the main camera received optical stabilization. The main sensor has an aperture of f / 1.8, and the second with a 2x zoom is f / 2.8.

Sales start on September 22nd. The base model starts at $ 699, while the Plus model starts at $ 799.

iPhone X

For the anniversary of Apple, a smartphone of the future iPhone X, as it was called in the company itself, was presented.

The smartphone received a 5.8-inch OLED display with a resolution of 2436 by 1125 pixels, which occupies almost the entire front panel.

The smartphone is equipped with face recognition technology through which the user can launch the phone. According to Apple engineers, this is the safest form of protection and is almost impossible to hack.

You can also make payments using Face ID, since this option supports Apple Pay.

As well as iPhone smartphones 8, both main camera modules received optical stabilization. The main sensor has an aperture of f / 1.8, and the second with a 2x zoom is f / 2.4. The dual front camera can also take portrait mode shots with blurred backgrounds.

The smartphone will only be available in 64 and 256 GB versions starting at $ 999.

Apple Watch

Apple Watch Series 3 presented, which will be on sale in two versions - with the function of self-connection to wireless network with or without built-in 4G LTE chip.

Thanks to the LTE module, you can make calls and download music on the clock without being tied to an iPhone.

Particular attention is paid to the fact that the screen of the gadget is also an antenna, so the Apple Watch case has not changed compared to the previous generation.

The watch is powered by the new Apple W2 processor, making it 70 percent more powerful than the previous generation.

The gadget will go on sale on September 22. The LTE version will start at $ 399, and without the cellular module - $ 329.

Apple TV

Introduced 4K Apple TV, supporting Dolby Vision, HDR10, and Hybrid Log-Gamma High Dynamic Range.

Apple TV 4K is priced at $ 179 for a 32GB box and $ 199 for a 64GB box.

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iPhone 8/8 Plus instagram.com/007siddhesh

iPhone 8/8 Plus instagram.com/nafihidayah

iPhone 8/8 Plus instagram.com/imobile.market

iPhone 8/8 Plus instagram.com/e_boogie_enfp

iPhone 8/8 Plus instagram.com/vincentpowell

iPhone 8/8 Plus instagram.com/store63ru

IPhone X instagram.com/store63ru

The first thing I want to draw your attention to is design. Here Apple follows the general trend of making screen bezels as low as possible and expands the workspace. However, there is one nuance here. A solid edge-to-edge screen isn't technically easy to make, so here we see a trade-off in the form of a notch at the top. It is on it that the front camera, speaker and sensors are located.

True, on the sides of this cutout there are places that look like ears. What kind of benefit they will be is not yet clear. From some leaks, you can guess that it is here that information from the status bar will be transferred - charge indicators, signal level and battery. At the same time, it was reported in leaks that the color of the front panel will always be black so that the "pocket" does not stand out.

This is what the status bar might look like.

It is assumed that the design will be very different from the kind of iPhone already familiar to us. Largely thanks to the bezel-less display and the larger workspace. The size so far varies from 5.2 to 5.8 inches diagonally. The company is ditching the aluminum body in favor of sturdy wired glass.

What screen does the iPhone 8 have?

By the way, the iPhone 8 is the first Apple smartphone with an OLED display. This means higher contrast, more realistic colors and wider viewing angles. Plus, the battery consumption will not be "horse".

What about the Home button and scanner on the iPhone 8?

There is an opinion that the Home button will be on-screen, and there will be no scanner at all, but this is a hypothesis. I wonder what decision the designers ultimately came to in the final sample.

Another new feature is the iris scanner and face recognition as a new means of protecting the device.

About the iPhone 8 camera

One of the most important features of the device is the camera. According to the available information, it will be double, with optical stabilization in both modules and 4x optical zoom.

The main difference from previous models is that the camera is positioned vertically, not horizontally. Insiders argue that such an arrangement is necessary to support virtual and augmented reality, with which it will be possible to work on new devices.

Processor, battery, iPhone 8 memory

We know only one thing about the processor - it will be the Apple A11 chip. They promise that it will be distinguished by its energy efficiency. It comes with a dual L-shaped battery with a total capacity of 2700 mAh and 3 GB random access memory... By the way, the RAM has not been increased compared to the iPhone 7 Plus. The iPhone 7 had one gigabyte less. There is also an opinion that the RAM will still be 4 GB, but this is not at all certain. But the built-in memory breaks records, the maximum volume will reach 512 GB.

Estimated size iPhone 8 compared to last year's iPhone 7 and iPhone 7 Plus.

Water resistant iPhone 8

Now with the new iPhone, you can easily swim in the bathroom, because the smartphone will finally be protected according to the IP68 standard, which allows submersion under water. The seventh iPhones are weaker in this regard, they use the IP67 standard, which allows short-term contact with water.

Wireless Charge iPhone 8

The iPhone itself should get wireless charging, but a charging dock is unlikely to be included.

In addition to wireless, iPhone 8 and other smartphones in the series will receive fast wired charging. The new "feature" will allow you to charge the device even with a large battery in just an hour and a half.

New Apple iPhone 8: Official prices and pre-order date in Russia

Usually, new Apple smartphones appear in Russia in the so-called second wave of sales - two to three weeks after the announcement. This year it will be available to order almost immediately after the announcement, sources in one of the cellular networks and confirmed in "Eldorado".

Clarity has also appeared on the names. G8 and 7s are expected, retailers explained to Hi-Tech Mail.Ru. Thus, rumors about a certain name for the iPhone Edition have not yet been confirmed.

New information denies existence iPhone models with 64 GB of memory. In the new line, the minimum memory capacity is 128 GB. Hi-Tech Mail.Ru also received information from its own source about the price of the iPhone 8 in Russia:

iPhone 8 128GB- 88,990 rubles;
iPhone 8 256GB- 98,990 rubles;
iPhone 8 512GB- 109,990 rubles.

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The presentation of the company's products will be held for the first time. According to rumors, Apple is announcing three new smartphone models at once, one of which will be premium. Here's what else we might be waiting for.

New iPhone

Apple plans to introduce three new iPhones, two models of which will updated versions iPhone 7 and iPhone 7 Plus, and will be released under the names iPhone 8 and iPhone 8 Plus. There will also be a premium iPhone X smartphone.

New design. The most obvious change that will make your friends instantly know that you have the most new phone... Almost the entire front panel will be a screen, with the exception of the area where the speaker, front camera and sensors are located. The sides of the case will be made of stainless steel, and back cover glass - just like the iPhone 4 from 2010. The lenses of the main camera will not be positioned horizontally, but vertically to ensure better job augmented reality applications.

Screen without bezels. There will be no bezels at the top and bottom of the phone. New smartphone will be equipped with an OLED display with accurate color reproduction and increased clarity. Since the screen is longer than even the iPhone 7 Plus, it will display a lot more information without having to scroll down the page. In general, the screen size will be slightly larger than that of the iPhone 7 Plus (5.5 inches), but due to the lack of bezels, the smartphone is more likely to resemble iPhone 7. According to the program code leaked into the network, the screen will be equipped with technology True Tone, which changes the color temperature depending on the environment.

The Home button will disappear. It is important not only what will appear in the new iPhone, but also what will be removed from it. Ten years after the first appearance of the main control button, Apple will get rid of it. Instead, a thin virtual panel will appear in the premium model of the new smartphone, which will perform various functions.

Will disappear Touch function ID. The fingerprint scanner will be a thing of the past. The fingerprint unlock feature appeared in 2013 along with the iPhone 5s and was located on the Home button. It helped authorize Apple Pay transactions and confirm purchases in App Store... As Bloomberg reported earlier this year, the company tried to embed the feature into the screen itself, but ran into production problems.

Unlock with 3D face image. The new smartphone can be unlocked using a 3D model of the owner's face, rather than his fingerprint. The name got into the network new function- Face ID. In hundreds of milliseconds, it can scan the face of a smartphone owner. It also works even if the phone is on the table or in the dark. New technology will be used to approve payments and launch secure applications.

Wireless charger. This function exists in Apple competitors for several years now, and will appear in iPhones for the first time. You can charge your smartphone simply by placing it on the charger.

Faster processor. The new iPhone will again have more powerful hardware, namely the A11 processor. According to rumors, it will be 10-nanometer, which means that the battery of the smartphone will run out more slowly. Apple is also currently working on a dedicated AI chip.

New software. Of course, the new iPhone will be equipped with a new software, namely iOS 11. Key features of the updated operating system- revamped Control Center, support for Apple Pay applications and payments via iMessage, file manager, as well as maps of airports and large shopping centers... And iMessage will also feature animated emojis that change based on a 3D image of your face.

Other iPhone models. The other two models will look the same as current iPhones, but they will have a faster processor, glass back cover and remote charging.

Apple Watch

Apple's smartwatch will be updated to make the device less dependent on the iPhone.

Cellular support. The most important update to Apple Watch is that the watch will now support fast connection via LTE. You will no longer need to carry an iPhone with you - the new version of Apple Watch will be able to connect to mobile networks... You can freely mark directions on maps on your wrist and listen to music through wireless headphones AirPods. And after hours it will be possible to call from your iPhone number.

New colors. The updated watches will look like the previous models, but they will have at least two new color options - gray and gold. The dials of models with LTE support will also display a link level indicator.

New straps. Since the release of the first Apple Watch, the company has introduced new strap options approximately every six months. The last time this happened was in March, so it is obvious that some new items will be shown at the presentation.

New software. Apple makes significant changes to its smartwatch software every year. At a developer conference in June, the company announced that new Apple Watch will maintain and show the schedule for the day. In addition, an improved version of "Workout" and Apple Music is expected, as well as the ability to connect to simulators. And the device will also have a news feed and support for Apple Pay.

Apple TV

The prefix is waiting for the first update since 2015.

4K broadcasts. The main feature will be support for 4K video (of course, only on 4K TVs). Apple has long been in talks with popular streaming services, as well as TV and film companies to deliver 4K content.

HDR broadcasts. Apple wants to support not only 4K, but also HDR format with more vivid color reproduction.

Faster processor. To process video in high quality the set-top box will need a new one, more powerful processor... The current model of Apple TV was introduced in 2015 and is equipped with the A8 processor, which appeared in 2014 on the iPhone 6. The same iPhone 7 now has an A10 processor, which means it is definitely time for the set-top box to update the hardware.

Improved Live TV integration. Now users of the set-top box can open a live broadcast through the Apple TV apps or using Siri. Now you will not need to click on the icons different programs, it will be enough to enter your username and password in the official Apple application, which the company launched in December last year.

What else?

The company has promised to make two more major announcements this fall.

HomePod. In December, the first buyers will receive, which was presented at the conference in June. The device mainly serves for listening to music and can adjust the sound depending on which room it is in. Perhaps Apple will tell you something else about the speaker.

iMac Pro. Also coming out in December latest version iMac. Like the previous one, it will have a 5K screen, but different filling. The device is equipped with the fastest processor and graphics engine on the market. The iMac costs from $ 4999. The company said it was working on new version Mac Pro and a new external monitor for professional use.