17.07.2019

What will be presented at the apple presentation. What Apple will show at the presentation on September 9


2017 will be a special year for Apple, the reason for this is the release of the new iPhone 8. Ten years have passed since the first iPhone was presented in 2007, during which time the smartphone has gained unprecedented popularity. So it is not surprising that lovers of apple products will have to wait to see the anniversary model, which should be a real discovery this year. It is known that the new one will have a vertical camera and OLED screen.

But this is only a small fraction of information about a smartphone that you have to collect only, snatch in parts. After all, information about the new model is hidden quite carefully, which adds to the public's interest in Apple products. To satisfy at least a little your desire, you can wake up soon, during the announcement for which to prepare general manager Tim Cook Corporation.

iPhone 8: Interesting Facts, Product Information

As already mentioned, information about the new iPhone 8 is extremely difficult to get, but there is still some information about the new product. For example, there is a high probability that the smartphone will be provided in a limited number of colors. Also, now, in order to charge the device, you will not need to be near the outlet, because the smartphone will have wireless charging. It remains a mystery where the Touch iD sensor will be located.

New Aiffon 8, release date

Not surprisingly, the iPhone 8 will undergo numerous improvements. An example of this is the improvement of security, the novelty will acquire an iris scanner, thanks to which it will be possible not only to unlock the smartphone, but also to carry out monetary transactions through Apple service Pay. The jubilee novelty will have a high-speed Apple A11 chip. The sensitivity of the device will increase significantly thanks to the improvements to the 3D Touch sensor. Waterproofing will also improve. The improved Taptic Engine allows for more complex vibrations. Increase and RAM, now its size will be up to 3 GB, and storage sizes will range from 64 to 256 GB. The main camera will be double with optical stabilization.

As always, we open with CEO Tim Cook, he gave us short review Apple development community, promising “the best and largest WWDC”. Apple 2017 presentation (WWDC 2017) starts ...

The first update is Amazon Premier Video, now coming to Apple TV. First of all, this concerns the Amazon Prime service, which offers its audience a large amount of original content.

Updates for watchos

New features in watchos.

New features in the update:

Siri - has become smarter, a watch that automatically displays information that is most relevant to you: traffic jams, weather, tasks for the day, etc.

New dials: a set of "kaleidoscope", and three characters from "Toy Story".


Apple Watch will be able to communicate with exercise machines in fitness centers. Many manufacturers have already signed an agreement with Apple. The update is expected to be available this fall.

The main innovation in the operating system for Apple watches is the new desktops. They now automatically show the flow of information from Siri. With the help of the program, the smart assistant will predict what information is most needed at the moment - and will show it on the screen.

Another useful feature for watchos 4: you can choose a playlist that automatically starts with a workout. Unfortunately watchos music still only supports Apple music - no Spotify support. The update will arrive this fall.

New version of the operating system macOS

Poppy. Craig Federighi came out to talk about new version operating system MacOS.


Apple also introduced a new operating system for its Mac computers called the high Sierra. Safari will be the world's most fast browser with a new version of macOS. But why can't we get this on other platforms?

New file system, graphics drivers etc. Apple will bring APFS to the Mac, a new file system for iOS. It also introduces the new Video codec H. 265 or hevc and replaces H. 264.?

New API for working with graphics - Metal II, obviously, will have 10 times better throughput, faster frame-by-frame debugger, and GPU counters. Yes, I really don't know what most of these words mean.


Also getting metal support for an external video card, connected through the Thunderbolt 3 port of the case, and a specific implementation for virtual reality. This Apple is slowly trying to show that it can make better graphics cards for Macs, several years after the founder oculus Palmer Lucky joked that a virtual reality not on the Macs, because they can't cope.

Safari is now the fastest browser!

Apple presentation 2017, Apple improved Safari! So what's new in macOS? Safari first and foremost:

  • Refresh rate for Safari Federighi promises to make it the fastest browser on 80% faster chrome.
  • Autostart blocking that stops music and videos on the site from starting without your permission.
  • In addition, the new Safari prevents unwanted tracking users of third-party sites.

Mac mail gets a view on the compose window, Spotlight integration for search, and 35% improvement in its use for storing information.

Photo gets the new kind import in chronological order, improved face recognition, which now syncs across devices. The app also gets a vastly improved set of editing tools as well as better integration with Pro.

Apple unveils powerful new iMac Pro

One of the most exciting devices from Apple will debut the new iMac Pro, which will support up to an 18-core processor and include a Radeon Vega series graphics chipset.

“This will be the most powerful Mac we've ever made,” said John Ternus, Apple's vice president of hardware software.

The new iMac Pro could help make up for Apple's previous setbacks; previous Mac Pros were widely crushed by critics and customers. The iMac Pro will start at $ 5,000 and will ship in December.

With this device, Apple opens the door for members of the professional community, like filmmakers and hardcore coders. Over the years, these users felt like they were turned away by Apple targeting the mass consumer like the iPhone, moving away from high-performance hardware for professionals, but the company has fixed its blunder.


The company also announced upgrades to its 27-inch and 21.5-inch iMac desktop computers that start at $ 1,099, with additional models starting at $ 1299 and $ 1,799. And Apple slashed the prices of some MacBook products and said the MacBook will have faster speeds. 21.5-inch models with high resolution 4K starts at $ 1,300.

MacBook fans have been waiting for Apple to introduce a major update after the laptop has remained relatively unchanged for nearly four years. But when Apple introduced the new MacBook Pro with a touch bar, a virtual touch strip built into its keyboard, customers were divided. Some fans concluded that the Mac was now sitting in the backseat because Apple is focusing on the iPhone, iPad.

Apple presentation 2017: iOS 11 update

Now users of the Apple mobile system can transfer money to each other through the iMessage messenger using Apple Pay... Card-to-card transfers are supported on iPhone, iPad and Apple Watch.

Siri gets new, deep voice training. It sounds more natural, but still not then... But she can also do the translation now (from English to Chinese, French, German, Italian and Spanish at the moment), and also offer some answers to some questions. And in general, Siri is becoming more active in offering help with Apple applications.


Mobile system supports H.265 video codec. Videos from iPhone and iPad will be "weigh" in half. Also, Apple has optimized the algorithms for processing photos - they will also "weigh" half as much.

New App Store. Apple has completely revamped the app store interface. Now games and "simple" applications are divided into two tabs. iOS 11 supports augmented reality (AR).

Cards receives detailed floor plans shopping centers and airports (London only, British), and lane movements and speed limits for travel.

Apple presentation 2017: new iPad Pro line

“We're at the edge of the future of iPads, and today we're going to push them further than ever before.”


Apple developer conference tends to show improvement software... Unlike usual, Apple showed a lot of new hardware this time around.

Included updated versions for iPads that have declining sales. Apple has revealed it continues to stake on tablets with an update for the iPad, and CEO Timothy D. Cook said they pushed the device "further than ever before."

The new iPad Pro has a 10.5-inch display, 20 percent more than the previous 9.7-inch model, and will start at $ 649. Apple said the size makes it ideal for display virtual keyboard comparable to a full-sized physical keyboard. The company also highlighted the promotion function, which increases the refresh rate and makes motion smoother in videos. The new display is brighter, and with better color reproduction at 120 Hz screen frequency. New processors are 30% faster and based on new ones GPUs which are 40% faster. 10 hours autonomous work.

After Steve Jobs introduced the first iPad in 2010, tablets exploded in popularity, but iPad sales have now dropped by more than a year. So Apple, with increasing pressure from investors to bolster its bottom line, has improved iPads far better than many other products. The company unveiled a cheaper version of the 9.7-inch iPad priced at $ 329 in March and the 12.9-inch iPad Pro with Apple-compatible stylus and keyboard in 2015.

They start at $ 649 for 10.5 in 64GB and $ 799 for 12.9 in 64GB.

Price for iPad Pro 10.5 in Russia:
  • 64 GB - 46,990 rubles / 56,990 rubles with LTE;
  • 256 GB - 53,990 rubles / 63,990 rubles with LTE;
  • 512 GB - 67,990 rubles / 77,990 rubles with LTE.

Hello HomePod, Apple's new speaker.


Amazon has created a device that allows you to play music, view basic information, and control lighting and other home accessories. Now Apple's answer to Echo is in the HomePod. Apple unveiled the HomePod on Monday and it will be available in December.


So how does Apple compete? Apple - as an image: speakers, powered by voice assistant Siri looks better than Amazon or google version“This is a seven-inch tall canister wrapped in a shiny speaker mesh. The company also stated that preference was given to speaker sound, which can be lackluster on competing devices. HomePod has an array of speakers to create virtual surround sound.


“You don't have to know what it is, I just know it sounds incredible,” said Phil Schiller, Apple's chief marketing officer, who added that the HomePod will be priced at $ 349.

The company offers wireless systems multispeaker, allowing users to listen to music throughout the home.

Apple presentation 2017, the first day is over! If you liked the article: presentation of apple 2017, share with your friends on social. networks.

Today is September 12 Apple will present three new smartphones at once, two of which will be direct heirs of last year's iPhone 7 and iPhone 7 Plus, and the third, called the iPhone 8 or iPhone X Edition, will receive a new design with a frameless OLED display and a number of new features. Live broadcast of the presentation Apple iPhone 8: 12 September 2017 at 20:00 Moscow time on our website.

The final version of iOS 11 has already hit the network, after examining which, experts have discovered a lot of details about the new iPhone and the operating system itself. The firmware has once again found images of the iPhone 8, which leaves no doubt about how the device will look in reality. You can double-press the power button for quick access to Apple Pay. A long press of the power button is responsible for launching Siri. And the combination of the power and volume up buttons is responsible for activating the SOS mode.

According to numerous rumors, the iPhone 8 will receive a 5.8-inch OLED display manufactured by Samsung. As with the latest iPad Pros, the new iPhone's screen will support True Tone Display to automatically adjust white balance based on surroundings. The display resolution will be 2436x1125 pixels. Since the iPhone 8 will not have the classic "Home" button, which was tied to control the system, Apple had to come up with a replacement. All running applications will display a dynamic bar area at the bottom of the screen that replaces the Home button.

The new iPhone 8 won't have a Touch ID fingerprint scanner at all. It will be replaced by the Face ID face recognition system. According to rumors, the smartphone will recognize its owner instantly, without even having to look at the display at a right angle. In portrait mode, there will be a Portrait Lighting function with support for different modes: Contour Light, Natural Light, Stage Light, Stage Light Mono and Studio Light. Apparently, in portrait mode, you can use the flash with different settings for certain situations. In iOS 11, users will be able to track their head position and record their voice, creating animated Animoji emoticons based on this.

In the final iOS version 11 also found information about updated wireless headphones AirPods. Of the external changes, we can note the battery charge indicator that has moved to the front side. Also in iOS 11, they found information about the Apple Watch Series 3 smartwatch. It is expected to be presented along with the new iPhone on September 12th. The key difference in the third generation will be LTE support. This will allow you to use the watch separately from your smartphone. The firmware code also found information that the LTE version of the Apple Watch will use the same phone number as the iPhone. In this case, users will need to activate a special tariff plan for the watch based on what's connected to the iPhone. The installation of a data plan for Apple Watch with LTE will be automatic. Users will be notified of this during the initial setup of their watch. The system will automatically detect the data plan of the paired iPhone and try to connect it to your Apple Watch. Whether this function will be supported by Russian operators is not yet clear.

Apple on its official website has declassified when the presentation of the iPhone 8, 8 Plus and iPhone X will take place - it will be held on the evening of September 12, at 20:00 Kiev time.

"Strana" will conduct an online text broadcast of the show of the main smartphone this fall and this year.

21:57 END OF THE BROADCAST.

21:56 We ended up where we started: a quote from Steve. "One of the ways people could express their attitude towards the world is to do something amazing for others."

21:55 Tim Cook hopes Steve Jobs would like it all.

21:52 And here are the prices. IPhone X - from $ 999. 64 GB and 256 GB. $ 999 version - pre-order October 27, delivery November 3.

21:50 So, let's see what's on the display.


21:47 The processor is the same as that of the figure eight - bionic chip A11.

21:44 Wireless charger AirPower is included with Model X (sounds like "ten", not "X"). By the way, it is universal for all new Apple devices.

21:40 Cameras. Almost the same as on the iPhone 8. The same augmented reality.


21:37 In Snapchat, you can now mask yourself in live... Avatar art to the next level.


21:35 A bit of a fail. Presenter Craig Federighi was unable to unlock the iPhone with his face.

21:33 Based on your facial features, you can make an animated icon - animoji.


21:31 Security system: the phone will not unlock if you bring your photo to it. "The odds of someone else unlocking your iPhone with their face is 1 in 1,000,000."

21:28 How does he recognize us by sight? Very simple. Or not really. In general, it happens like this: the phone projects 30 thousand infrared points on you, the camera compares your face with your own photograph.


21:26 All rumors were confirmed. The volume button calls Siri. Face recognition through the front camera.


21:24 Totally bezel-less display. No buttons. If we want to go back, we just brush it off.


21:23 The pixel density is colossal: 458 ppi. 2436 by 1125 resolution, 5.8-inch diagonal.

21:20 Hurray! iPhone X!



21:19 Prices. iPhone 8 Plus - $ 799, 256GB version available. iPhone 8 64GB - $ 699

21:17 These plates will be everywhere - at airports, restaurants, shops.


21:15 So, finally. Wireless charger

21:12 Wow. Games can be created on any surface. Something like Pokemon Go. Basically, the game makes us physically move around the room or anywhere.


21:10 But all this is tailored for augmented reality. From processor to camcorders. It works like this: you can point the viewfinder at the sky and read the names of the constellations. "Heavenly Guide".


21:08 Video. You can shoot straight for Apple TV - at 4K 60 fps in normal shooting. In slow motion - 1080p 240 fps. Super.


21:06 83% more light in pictures. 12 MP dual cameras. The light can be exposed like in a photo studio.


21:04 Camera characteristics. Well, finally the most important thing.


21:03 Inside the eight - the most powerful in the world mobile processor... Bionic chip A11. 25% faster than its big brother A10.


21:01 Colors - Silver, Space Gray, Gold. Front and back glass. 5.5 inches for the plus version and 4.7 inches for the iPhone 8.

21:00 This is the iPhone 8.

20:59 Wow! What is it?


20:57 "There is no device that has the same impact on our lives as the iPhone." Tim Cook recalls what the first iPhones were like.

20:56 Finally. iPhone

20:52 Shows games for Apple TV. Cool - Mario in 3D! And below is a screenshot from the atmospheric game Sky.


20:49 The new Apple TV will be out by the end of the year. But presented today.

20:42 Tim Cook called Eddie Cue, who will present new apple TV with 4K HDR support.


20:40 Pre-order opens on September 15th, on sale from September 22nd. Price - $ 329 for the regular version, $ 399 for the LTE version, old at 249.


20:38 The main features of the watch: GPS, waterproof, 70% faster processor, W2 wireless chip, barometric altimeter, all-day battery, WatchOS 4.

20:36 Jeff Williams called from Apple Watch and showed the quality of the speakerphone. Previously, it left much to be desired.


20:34 The display itself acts as an antenna. On the side is a giant red wheel.

20:32 Inside is a new dual-core processor.

20:31 Equipped with LTE. There is internet and cellular network... The number is the same as on your iPhone.

20:29 Shows a new generation of Apple Watch. Series 3



20:26 "We're adding active coaching, a completely redesigned workout app, and new swimmers."


20:23 Jeff Williams, COO Apple came out. He says the Apple watch is the world's most popular heart rate monitor.

20:20 Tim Cook is on stage. Start a presentation with the Apple Watch. "This is the most popular watch in the world." Sales growth - 50% from last year. They came out on top only this year. Apparently - by revenue.


20:18 Such Apple cities will be open in all metropolitan areas of the world.

20:17 This is the real city of Apple


20:15 "Apple tried to transform the store into something completely different. Now it has conference rooms, classrooms for teaching photography and the arts."


20:13 On stage, Apple retail head Angela Arendts. She announced the rejection of the concept of Store. Now the stores of the company are Town Squares, city squares.

20:10 Cook promises to move the company to Apple Park at the end of the summer. Now he talks about him. 175-acres of greenery, over 9,000 trees, solar panels... The park is completely on renewable energy sources.

20:08 The Apple CEO touched upon Florida, where Hurricane Irma is raging.

20:05 Tim Cook on stage. "This theater should have been opened by Steve Jobs."


20:01 The presentation has begun! The voice of Steve Jobs is heard in the hall. He talks about Apple and its mission.

20:00 The song "All You Need is Love" by The Beatles, Steve Jobs's favorite band, is playing in the hall.

19:55 Remember that today is the anniversary presentation - ten years of the iPhone!

19:48 There are more and more people in the hall. Coming soon. 10 minutes left.



19:45 Apple surprised the audience with armchairs with power outlets. A streamer's paradise.


19:42 View of the Apple Campus. Before you - Apple gardens. Not apples are grown on them, but all kinds of vegetables.


19:38 Journalists are already taking their seats in the hall.


19:35 This is Steve Jobs' theater at Apple Park again.


19:30 Microsoft founder Steve Wozniak is seen at the entrance.


19:28 Journalists and top bloggers are slowly filling the Steve Jobs theater


19:26 Good evening! Today we are all waiting for a new iPhone - and maybe three. We kick off our text stream with an Apple event in Cupertino.

In addition to the iPhone 8, two more models are coming into production - the improved iPhone 8 Plus and the anniversary iPhone X. The Roman numeral "ten" symbolizes the 10th anniversary of the release of the first model of the world's main smartphone.

The names of all three phones of the line were dug up by the Irish programmer Stephen Smith. He extracted the names of the new iPhones, figuring out the program code the new operating system iOS 11.

Other indirect factors also indicate that the name of the gadget will most likely be exactly the same as indicated in the first paragraph. So, the largest manufacturers of iPhone cases have already released protective accessories for the new model, which bears the name - iPhone 8.


At the Foxconn plant in China, where the apple flagship is produced, they showed a photo of the first batch of iPhone 8 being shipped. At least, that's what the Chinese media assure us that published these pictures.


It is a pity that the smartphones themselves are not visible - however, the date of the appearance of the photos coincides with the declared date of the start of sales - September 15th.

However, market analysts do without looking into the box. They all agree that Apple's new gadget will undergo the largest redesign in its history. By the way, the iPhone turns ten this year.

Fans of "apple" products are already queuing up for the new iPhone. Australian journalist Luke Hopewell posted a photo outside the Apple Store in Sydney. And this despite the fact that today only the presentation of the devices will take place, and the start of sales will begin in a few weeks. However, it is important for some fans to be among the first to buy a new gadget.


Photo: twitter.com/lukehopewell

A lot will appear in the new version of the smartphone. Face recognition, absence Home buttons, bezel-less screen and dual camera - this is an incomplete list iPhone characteristics 8, which everyone is discussing as a fait accompli.

Insiders have already managed to unearth the price of the new device. The 64 GB version will, in their opinion, cost $ 999. The 256 GB model will cost a hundred dollars more, and 512 GB - the top model of the new flagship - two hundred more.

The new iPhone will be shown at the Steve Jobs Theater, which is located in Apple Park - the name of the new, newly built campus of the Apple giant in California (Cupertino).


Steve Jobs Theater - outside view. Photo Mac Magazine

Now the theater is preparing for the "performance" - finishing work is at the final stage. It remains to remove the debris and remove the film from the chairs - and you can start.

Now you can't go to the Jobs Theater, but it will be September 12th. Photo Mac Magazine

True, this hall looks smaller than the previous one, which could accommodate seven thousand spectators at once. Apparently, Apple decided to focus on the exclusivity of the upcoming presentation in order to stir up public interest in it.

According to insiders, the company is preparing to present three new smartphones at once - iPhone 8, iPhone 8 Plus and iPhone Edition. If we put together all the unofficial information available at the moment, then we can highlight the main components of the new model of the top smartphone:

  1. 5.8-inch large, bezel-less display. The technology that competitors - both Samsung and Huawei - are already using, performed by Apple, in theory, should sparkle with its colors.
  2. Face recognition. If competitor Galaxy was recognition by the retina of the eye, then the iPhone will most likely be taught to distinguish facial features. This will be done by the front-facing 3D camera.
  3. Twinned rear camera... Another "novelty" that has already been implemented by Chinese manufacturers. True, according to rumors, the iPhone 8 will be located vertically, and not horizontally, as in competitors. In general, working with "augmented reality" is a separate topic that will certainly be discussed at the presentation.
  4. The new iPhone, they say, will not have the usual Home button - it will be "recessed" under the touch screen (hello to the world gadget-pro, which has long switched to this technology). But how do you call Siri assistant now? Very simple - you will need to hold down the lock button.

    This information, of course, is unofficial. Its source is the programmer Guillermo Rambo, who studied the Home Pad firmware.

    He also linked the disappearance of the Home button with the cancellation of fingerprint identification - after all, as mentioned above, Face ID, a facial recognition system, will appear in the iPhone 8.

Meanwhile, analysts have calculated that there will not be enough new iPhones for everyone. Apple produces less than 10 thousand per day iPhone smartphones X or iPhone 8, KGI Securities analyst is sure. This means that after the new item goes on sale, the corporation will not be able to meet the demand. A spokesman for KGI Securities pointed to the potential for a short-term decline in Apple stock prices due to problems meeting demand.

And users who are waiting new iPhone 8 Blush Gold, you have to wait a little longer. Sources of KGI Securities are confident that the gold iPhone will be released even later than other models.

While Apple is stirring up the hype and rumors around its new models, the ambitious Chinese manufacturer Xiaomi, famous for producing full-featured smartphones at "Chinese" prices, has outpaced the new creation from the US with its bezel-less smartphone.

At its presentation, Xiaomi made fun of its competitors, comparing their frameless screens with its own in the form of three men with a beard. The iPhone 8 looks the most pathetic.


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