Yandex market in your smartphone. Yandex Market is a huge database of products for Android. Pros and cons

Hello, dear readers of the blog site. My name is and today I invite you to discuss the not-so-little-known Yandex Market service.

If you have ever searched for a product on the Internet, then you have probably landed on the pages of this site. Yandex market is a powerful tool for searching for products, comparing their characteristics and prices. You can also find out other people's opinions about stores or products through reviews and discussions.

Yandex Market even has its own artificial intelligence called "Guru".

There are really many opportunities for both buyers and sellers. So it’s really worth getting acquainted with Yandex Market, as it will greatly simplify your choice of goods in any area that is not even very clear to you.

History of Yandex Market development and statistics

Before learning how to use the market, I suggest you look at how the project developed and how many users it has.

This service is at the peak of its popularity, in the era of digital technologies and the Internet, since now it is much easier for most people sitting in a chair to go online, choose and make a purchase. In order not to be empty words, I will give a few numbers that are provided by the TNS Russia group of companies that regularly measure the Internet audience as part of the Web Index project. The information is true as of February 27, 2014, but for the overall picture it will do just fine.

Yandex itself writes about its project like this:

That is Yandex Market is an online store that combines many other, similar, but less wide in terms of girth of goods, stores. Read about it in the article below.

History Market.yandex.ru

This service was conceived at the very beginning. Almost three years passed from the start of work on the service to its launch. At the end of this period, about 160 stores were connected directly to Yandex Market.

Resource Features

Let's summarize all the opportunities that the resource provides and identify its advantages. Yandex Market is the place where the interests of sellers and the interests of buyers converge. Both those and others will find for themselves in it a tool for the realization of their goals. Actually, everyone can identify more benefits after getting acquainted with the service, but here are my personal ones:

For buyers

So, with Yandex Market you have the opportunity to:

Go to the site without specific intended models and firms and choose anything: a gift, household appliances for home, bicycle for child, gadget for car, etc...
Choose from certain products according to your budget.
Understand the types and differences of the entire periphery of goods.
Compare the characteristics of competitive products and find the best one for yourself.
Find out the opinions of different people about a particular product.
Read reviews to understand the pros and cons of buying.
Throw away the unnecessary with the help of numerous filters.
Stay up to date with all the news, price changes and discounts in different areas.
See what is currently very popular with buyers.
Avoid a bitter experience with a dishonest store by looking at its user ratings.
Choose a store closer to you and better in terms of service.
Get shopping ideas by browsing the categories.
Under each product, get useful additional products. For example, if you buy a bicycle, Yandex Market will offer you to buy protection, a backpack, a pump.
Ask questions to the owners of this product in the "discussion" section.
The Market keeps a history of your searches, which can always be viewed later in My Finds. There are times when a link to an important site is lost, but you remember how you found it. By digging into history, you can thus restore the loss. If necessary, you can delete individual positions or even the entire history of your views and searches in the Market. Read more about this in the publication then about,.

For sellers

For online stores it is good way prove yourself and get .

A really high-quality store can get a well-deserved evaluation and reputation, which will attract the public. For example, the rating that is affected by each user rating, the maximum rating is five stars. If customers are satisfied with the store, then its rating will grow, respectively, new customers will treat it with great confidence.
Naturally, For stores, this is a paid service.. Product placement is paid according to the principle, that is, payment is charged only for a click on the product, a transition to the seller's website. The cost is negotiated with the Yandex Market. The higher the payment rate, the higher the product will be in the search.

All for the people. Yandex Market interface.

Enough theory, let's get down to business! So, we are on the main page of Yandex Market, everything is replete with pictures and lists, let's figure it out.

The interface, as for me, worked out with a bang. Everything is where it should be. Almost everything is intuitive. But in order not to miss the slightest detail, and it is very easy with so many pictures and menus, let's analyze everything that is presented on the main page.

In the left upper corner there is search line, if you already have specific ideas for a purchase, use it to find models, firms or product categories.

To the right of the search bar, you can find the main menu associated with your profile. Yes, we need a profile, but not a separate one (just for Yandex Market), but simply one that can be used in all services. If you do not have mail on Yandex, then I advise you to register, this will open up a large number of opportunities for you in the market (for example, such as adding to cart). So that you do not have any difficulties with this, I advise you to read the article that you will find at the link above.

By the way, about Yandex services- we have access to them directly from the market, just click on the icon, which is six black squares, as shown in the screenshot below.

Another of the features that you get with a Yandex profile is various manipulations with goods, adding them to special lists, which you can access by clicking on the button. Separately, there is a list called "basket", here you can add products that you are ready to check out.

While we are considering home page, I don’t see the point in going to lists, so we’ll return to them later when we learn how to add products to these lists. But here in settings you even need to go in, especially if you just got a Yandex profile. There are not many settings here, but they will help you customize the market for yourself, as well as simplify the purchase of goods.

To begin with, we are asked to contribute your data in profile. Such as name, phone, mail, birthday. There is also the possibility link social media account. All this is optional and is needed mainly for communication with other users, for example, discussing a new phone model.

Scroll down, here we can choose a city. This is necessary so that Yandex, when offering you stores, takes into account your geographic location and does not clog the list with stores in other cities. So it’s definitely better to immediately indicate your city. There is also the possibility, by ticking the box below, to see offers from all regions, for example, if you are not too lazy to go to another city for the best price.

Since the Yandex market is still an online store, albeit on a large scale, here we can immediately place an order and delivery, in order not to constantly indicate the address, you can register it once in the profile and it will be automatically inserted into the order.

More customizable and quantity notifications to your email. This is convenient if you do not want to miss discounts or are waiting for an answer to your question. You can opt out of notifications altogether. Customize everything for yourself by removing and checking the appropriate checkboxes.

We figured out the settings, let's go back to the main page. Just below the search and profile we analyzed, there is a line of light gray inscriptions: Electronics, computers, household appliances ...

Try to move the cursor to any inscription. Here all categories of goods divided into types. At the same time, text and graphics are very well combined. Everything is very clear and concise. From here you can start choosing any product you are interested in, whether it is an air conditioner or a computer.

Below are two tabs written in large type: and "Catalog".

The catalog is the entire sitemap, all its sections and possible categories of goods.

The showcase is the most relevant products, discounts and popular now. At the height of summer, these can be goods for summer cottages and recreation, bicycles, grills and barbecues, as well as everything that can be useful to a person in this hot season.

Well, what about in 2015 without mobile application ? Yandex Market also has them. As evidenced by the icon to the right of the catalog and showcase tabs. By the way, it is clickable, by clicking on it you can easily and free download the application for everyone mobile systems(ios, android, windows phone). It is convenient, wherever you are, to have such a powerful tool and a huge catalog of goods from your phone.

But that's not all, scroll down, there are more sections waiting for us.

Chapter "Popular goods". The name speaks for itself, the most bought is shown here, with a rating from buyers.

Below you can find out which discounted goods found the largest number of buyers. Here the old and new prices are indicated, the% discount, and also the product category is indicated under the name in gray font.

Next comes the block with the biggest and most recent discounts.

Almost at the bottom story the products you have viewed under the name . I would like to draw your attention to the fact that not only the last 4 products are saved there, but a much larger number. In order to see more products, just click on the arrow to the right of the inscription "You watched". Alas, the arrows are not visible in the screenshot, but I hope you will see them yourself.

And at the very bottom of the page you will see auxiliary links, where you can learn more about all the nuances of delivery, return and exchange, and much more.

Product search by categories Yandex Market. "Guru" in action

At the very beginning, I talked about the selection of goods using the Guru system and about the fact that without understanding the differences between goods of the same category, you can still figure it out and select them using Yandex Market.

Now I will demonstrate it, join.

Here we see "Select by options": Price, Platform, Type. And firms. No, they are not the same "multiple criteria", these are just the most basic ones. To set more criteria, you can click "Advanced Search". Let's move on to the advanced search page a little later, first I suggest studying the current page, believe me, there is a lot more interesting on it.

Just below are the products from the category we have chosen, Most Popular and the newest.

Below is the popular and new products. This is what you may need along with your purchase. For example, you will definitely want to buy a case or a memory card for your phone. By clicking on the desired categories from this list, you can quickly and easily buy everything you need.

Now look at the right side of the page. Here Yandex Market is just eager to help you. He offers read article about how to choose a mobile phone. Gives right away recipes, which are good for typical cases. You will immediately get what you are looking for, without even setting numerous checkboxes and criteria sliders. A "Guru" about which I, perhaps, even talked too much, as if he was leading with you dialog by asking questions about what you want from your phone. After your answer, it will direct you to a page with already selected models and special criteria.

Let's go to the page "Advanced Search" about which I wrote earlier. To do this, click on the link with the appropriate name.

A list of phones appears here. The easiest way sort them - click on one of the values above, as shown in the screenshot. And everything will be sorted according to the principle you choose. There are four in total:

by popularity
by price
novelty
by the size of the discount

Each model on this page will be equipped with brief description, product photo, main features, price and rating. Also here you can "postpone item", go to comments or add it to comparison. What you set aside can be viewed in My Market, which we analyzed earlier.

By the way, about comparison, it's just very comfortably. You can add to the comparison not only 2 products, but also more. Why is it convenient? For example, we compare the leading models of different companies. We have outlined 6 of them. Running through browser windows with characteristics, to put it mildly, is not convenient. Yandex Market offers you to see all the characteristics, or even all the different characteristics, on one page.

Try adding a couple of products to the comparison. To do this, click on the inscription "For comparison". If a product has been added to the comparison, you will see a yellow line at the top, which will notify you about it. To remove a product from the comparison list, click on the same label again.

To go to the comparison page, click on the button "Go to comparison" on that yellow line. It looks like this. Agree, very convenient.

You will be surprised, but even these criteria are not the limit. After scrolling through this column with criteria and reaching the “Apply” button, under this very button there is a link “Go to all filters”. Before you unfold a huge list for the most fastidious buyers.

Product page. The shops. Discussions.

Suppose, after fiddling with the criteria, you still found “the same phone”. Let's go to his page and see what else this wonderful service will help us with.

On the top left there will be the name of the product, its price range, average price, as well as the main characteristics.

The total product page is divided into 7 tabs, which are located directly below the yellow "Add to cart" button:

Description
Specifications
Reviews
Reviews
Discussions

Accordingly, the numbers next to them are the number of comments, reviews, reviews or discussions on this product. All these tabs, except for reviews and discussions, are on the product page (“description” tab), only in an abbreviated form. In the tab "Reviews" Yandex places links to articles about this product from third-party sites that have gained its trust. "Discussions" is the place where you can ask other users have anything about the product.

From here you can go directly to ordering by clicking on "Add to cart" next to the desired store.

Below will be products similar to yours(by category, firm).

If you care store location, then you can see all the stores on map your city, which have this product.

By comparing stores, you can choose the best store in terms of location, rating and price.

Below will be detailed specifications goods, such as battery capacity, display width and so on.

You can find out the opinion of people about the product by reading the reviews below. At the same time, the authority of the opinion will be immediately clear. Since when writing a review it is indicated how many people used this product. The author’s assessment of the product on a five-point scale, his nickname (), the number of reviews left, and the date of writing will be indicated at the bottom of the review.

Also, all registered users can not only write comments, but also rate them. likes or dislikes. Accordingly, the more likes a commentator has, the more people agree with his opinion. You can also rate other people's comments and write your own, so you will help other people in their choice.

To the right, you can choose what rating you want to see reviews with (it’s better to read the negative reviews for completeness). Yandex Market immediately sums up all the pros and cons indicated by the commentators.

Results

Today we got acquainted with the Yandex Market service, which greatly facilitates the choice of any product. Now you can use it to the fullest, and the probability of regretting a purchase with this service is close to zero. Happy shopping and goodbye!

P.S. This post was not written by me, but by my son. His name is Roman and he is 17 years old.

Good luck to you! See you soon on the blog pages site

What is Yandex.Market

Yandex.Market is a single platform where online stores place their products. Outwardly, it resembles one large online store - with sections, a showcase and even a basket - recently, goods can be bought directly on Yandex.Market without going to the seller's website.

Today, Yandex.Market has more than 100,000 registered stores that sell electronics, clothing and footwear, toys, car accessories, pet products, and much more. You can sell anything there - as long as the goods do not contradict the legislation of the Russian Federation and the price list for Yandex.Market was drawn up according to the rules.

But in reality, everything is not so rosy and unambiguous. Opinions about J. Market are different, many contradictory and extremely negative. We will list the pros and cons of working with the site, which will not be written on the official website. And you yourself draw your own conclusions whether to consider working with Yandex.Market as a channel for promoting your store.

Advantages of placement on Yandex.Market

High attendance. More than 20 million users visit Yandex.Market every month.
Great credit of trust from buyers. For sellers, Yandex.Market has high requirements, checks are tough and regular, so it’s almost impossible to run into an unscrupulous store. People know about it and buy there more willingly.
Automatic upload of goods to Yandex.Market. Even if you have thousands of titles, you can upload them to the site in a couple of clicks. The main thing is to correctly format the file with the price list and data about the goods.
Targeted Impressions. If your store operates in a certain city or has several branches in different cities, then it will be shown to the audience from the desired city.
Synchronization of prices, assortment and other data with the store. If something changes in your store, it automatically changes in the online store on Yandex.

Disadvantages of placement on Yandex.Market

Unjustified expenses. Recently, the administration has introduced a new payment principle - the seller can pay not only for going to the store from Yandex.Market, but also for an order from (2% of its value). This could be attributed to the advantages of the system, if not for one “but”: Yandex first takes a commission, and then the order is sent to the client. That is, if the client changes his mind about redeeming the order, then you will still pay these 2% to Yandex.
Prejudiced attitude of moderators. Moderators or the Quality Control Service will not only tell you how to work with Yandex.Market, but can also put a spoke in the wheels of your business. So, many entrepreneurs complained that their stores were turned off for far-fetched reasons.
False orders for verification. Other entrepreneurs have described how QC employees made false test orders in their stores. When the seller redeemed the goods and paid for the delivery, the buyer refused the order, which led to losses. Be prepared to be tested this way.
Difficulties with loyalty. If the buyer does not go from Yandex.Market to your store, but buys goods right there, you will not be able to fully work with loyalty, you will not be able to communicate with the client, track his movements on the site in order to understand how to improve it.

As you can see, the shortcomings of Yandex.Market services are serious. Of course, you can use the system, but you should not consider it as the main source of customers. If half of your customers are from Yandex.Market, you should reconsider your promotion strategy. If you are considering Yandex.Market for a store entry level, it's worth a try. How and what to do for this - we will tell below.

How to get into Yandex.Market

Step 1. Website preparation and checklist

To prevent your store from being “wrapped up” at the first check, make sure that it has everything that the Yandex.Market rules require:

“Cart”, pages “Shipping” and “Payment” with the right information and other mandatory features of an online store.
Page "Contacts" with a phone number where you can get through.
Current prices for goods, store addresses and delivery terms.
Information about legal entity, which carries out entrepreneurial activities - Yandex.Market does not host stores owned by individuals. We wrote an article like .
Goods that are allowed for sale in the Russian Federation and have not been in use.
No pop-ups on product pages.

Step 2. Creating a price list for Yandex.Market

The price list is needed for uploading to Ya.Market the goods that you want to sell there. If there are few of them, then you can create a price list manually. But most often, store owners provide a full range on the Market and they need automatic unloading. It can be done by preparing a price list in one of three formats - YML (Yandex Market Language), CSV or XLS. Read more about how to unload goods and create a price list.

The Shopconstructor management system has the ability to create a YML file with a product database. This is the most convenient option, Yandex.Market believes that it has the most opportunities.

YML file creation form on Shopconstructor

Take the time to prepare the correct price list. If it contains errors, you won't be able to add a store to Yandex.Market until you fix them. If the file is not filled in enough detail, then the store will occupy low positions in the ranking, it will not always be shown in the search and fewer people will see it.

Here are some elements from the YML file required for uploading products on Yandex.Market:

param - characteristics of goods, for example, color, size, weight, equipment. Fill in this property, and right on the Yandex.Market page, the user will have access to the product in different colors, types, and so on.

delivery-options - this element displays conditions - terms in working days and cost.

sales_notes - used to indicate the minimum order amount, the need for prepayment, as well as promotions and sales, if you have them in your store.

price - actual price for the product, required parameter.

oldprice- old price for the product, which must be lower than the new one, an optional parameter.

country_of_origin - an optional but desirable element that specifies the country of origin of the product.

category - an attribute that is necessary for the correct distribution of goods into categories. If the goods are distributed correctly, then they will be easily found by keywords and watch more often.

You cannot make a universal instruction on how to add products to Yandex.Market, because different products have different characteristics and features. But on the official website there are recommendations for different product groups.

Step 3. Registering a store in Yandex.Market

To start registration, follow the link. You will be prompted to fill out the following form:

Check the box next to "Online Store" if your products can be purchased online. “Retail online store” - for those who use the site as a showcase, and sell goods only in retail outlets.

The full name and phone number of the store owner must be real - if the Yandex.Market administration has questions for the owner, authentic data will be required.

After that, you will be redirected to the next page of registering a new store on Yandex.Market. There you will need to upload a price list or provide a link from where the Yandex robot can download it. The automatic check of the price list occurs immediately and if there are errors in it, the system will report it.

Step 4. Setting up the Market

So, you filled in all the fields and correctly compiled the price list. Congratulations - there is just a little bit left, and you will be able to sell your goods on Yandex.Market. The final touch is setting the placement parameters.

Be careful when filling out these fields. This is especially true for your points of sale - indicate the real addresses, phone numbers and work schedule of each of them, because Yandex.Market employees will call and check. If the point of sale does not pass the test, it will be removed from the list.

Learn more about how to add a store to Yandex.Market and how to set it up on the source website.

How much does it cost to place a store on Yandex.Market

By itself, registration on Yandex.Market is free. You need to pay for the results - for clicks to your site or for orders that were made under the "Order on the Market" program.

Pay Per Click (CPC Model)

The minimum cost per click in Yandex.Market is 3 rubles. It can increase as rates rise. You can set the rates yourself (indicate in the price list or in your personal account) or use special services for managing rates on Yandex.Market, such as PriceLabs. The bid size affects the store's position in the Yandex.Market ranking. But here, as in contextual advertising, not everything depends on the amount of bets. Positions are also influenced by customer reviews, the thoroughness of filling out the price list and other factors.

In order for the store to be displayed, you must have money in your account. The minimum deposit amount is $10. Payment for clicks is charged once a day

Pay Per Order (CPA Model)

If you choose this payment method, the cost of placement on Yandex.Market will also be free. You will pay if:

The buyer will place an order through Ya.Market, that is, add goods to the cart

The generated order will be sent to your Yandex.Market partner interface or administrative panel shop for processing.

The minimum commission for an order is 2% of the value of the goods. The fee is charged after the order is assigned the status “Sent for delivery”.

Note! If the buyer does not pick up the order or refuses it, Yandex will not return the commission to you. Service employees motivate this by the fact that buyers need to be “weaned” from post-payment and encouraged to pay for the order immediately, online.

How to take the best places in the rating of an online store on Yandex.Market

All products that you have uploaded to Yandex.Market are sorted into categories and compete with products from other stores. The position of products in the ranking is influenced by many factors:

The completeness of the product title and the absence of unnecessary information in it.
Full description of the item.
Availability additional options such as size or color. If these parameters are not specified, a user who is looking for a specific color or size will not see your suggestion.
Delivery terms. Offers with fast and free shipping often shown first.

Availability of discounted products.

Customer reviews, which also affect the rating on Yandex.Market. But use only real reviews - for cheating, the administration can disable your store.

The training program - Classifier is responsible for sorting goods into categories. As in search engine optimization, no one knows the exact algorithm for its operation. Therefore, all that can be advised to improve the rating of a store on Yandex.Market is to improve offers and make them more attractive to customers.

How not to place a store on Yandex.Market: common mistakes

Here we list typical mistakes, due to which the addition of the store to Yandex.Market does not occur or becomes inefficient.

Invalid prices. Often, moderators reject the price list due to outdated prices, outdated delivery conditions, due to the fact that the goods on order are displayed as in stock.
Watermarked images. Take the time to find product photos without watermarks - it's better for your buyers in the first place. You can also take photos of the products yourself. We wrote an article about .
The "delivery-options" parameter is missing delivery information. If you leave this parameter blank, the default delivery time is 2 days. And even if you deliver the goods on the same day, the user who needs urgent delivery will not see your store in the search.
Orders are processed slowly. If you decide to upload products to Yandex.Market and sell them there, work with your sales managers to see how quickly they process orders. The Yandex.Market Quality Control Service may come to you with a test order. And, if she thinks that you handled it badly, the store will be downgraded.

Do you need Yandex.Market for stores: we draw conclusions

For many start-up entrepreneurs, registration on Yandex.Market is a great opportunity and a way to the wallets of thousands of customers. For those who have already more or less mastered the expanses of Internet commerce, these are restrictions, strict rules and the constant expectation that your store will be turned off for some subjective reasons.

If you decide to register on Yandex.Market, we wish you patience. This is not the easiest way to advance, you do not need to make it the main one and have high hopes. After all, you started your own business, partly because you don't like being controlled. So why make your brainchild too dependent on a third-party service?

Good luck and high sales!

Beginning of work: Current status:

Working

Yandex Market- a service for comparing the characteristics of goods and their prices. Created on November 30, 2000 and maintained by Yandex. Internet users are available detailed descriptions characteristics of goods, selection of goods by parameters and quick selection using artificial intelligence Guru and ready-made recipes, comparison of models and prices, customer reviews of goods and stores.

Statistics

More than 11,000 stores supply Yandex.Market with up-to-date information about the availability of goods and prices for them (as of November 10, 2012, 46,298,941 offers divided into 23 categories from 11,153 stores). The daily audience is more than 1.2 million people, monthly - more than 12 million people throughout Russia.

As of November 2008, the most popular thematic sections of Yandex.Market were electronics, photos, computers, telephones, household appliances, and books. The biggest demand for Cell Phones, cameras, laptops, refrigerators and washing machines. It should be noted that there is also seasonal demand, for example, in spring and autumn, they are actively looking for tires and rims, air conditioners.

The history of development

In the spring of 2000, Dmitry Zavalishin, Evgenia Zavalishina and Ilya Polozhintsev came to Yandex with the idea of creating a service for customers that would allow them to quickly and easily select the right product.

On October 16, 2000, Yandex.Guru was opened, which implements the idea of choosing goods according to their consumer properties. At the start, several categories were made: digital cameras, car radios and cell phones. At the same time, work was underway to create the Yandex.Products service, a universal search and reference service. The service opened on November 30, 2000. Guru and Goods, two closely related services, have implemented the basic functions and business model of the future Yandex.Market. This date is considered his birthday.

In 2002, the Podberi.ru project was purchased, which helped to significantly increase the number of categories with catalogs, and therefore better select products for these market sectors, and it was decided to combine the three services into a single platform for buyers and sellers. In early December 2002, the merger ended with the opening of Yandex.Market.

Thus, the development of Yandex.Market lasted almost three years before the first launch; By the time Yandex.Market was launched, about 160 stores were directly connected.

In February 2009, the Yandex.Market service was added with the Store Visit History service. Now authorized users of the product catalog can use the history of previously viewed offers, as well as rate the online store where they made the order. Such a service can be very useful, for example, if the user wants to find a previously selected product that he forgot to add to the cart, or if he wants to leave a review about an online store, but forgets its name.

On May 26, 2010, for the presented goods, a summary card of the advantages and disadvantages of the goods was introduced, formed on the basis of user reviews.

In June 2010, a new Formatizer component appeared in Yandex.Market, which allows extracting a meaningful set of parameters from a product description that Yandex.Market users can use to select a product.

In April 2011, Yandex.Market was also opened for offline stores, that is, stores that sell only in trading floors, do not accept orders via the Internet and do not deliver goods to the buyer. With the advent of a new type of stores, the service has undergone changes. A map with points of sale appeared on the model card. If an online store has a point of sale, then the offer can be displayed in two places on the card: in the block with online stores and in the list of offers on the map. In order for users to choose a store by location on the map, you need to specify the addresses of the points of sale of the online store. Stores were also filtered in the search and on the Yandex.Market map. Users can only view offers from delivery stores, pickup points, or offline stores.

In May 2011, Yandex.Market changed the rating system. Under the new rules, additional bonuses are awarded to stores that are responsible for the quality of customer service. Thus, if the store has not registered errors and negative reviews for 3 months, then the "Bonus for the quality of the store's work" will be taken into account when calculating the rating, which can bring an additional "star".

On November 1, 2011, the Yandex.Market application for phones based on the WP7 platform appeared.

In September 2012, Yandex launched an online clothing hypermarket - garderob.yandex.ru. Visitors will be able not only to view or compare, but also to choose suitable wardrobe items and accessories for them.

Yandex.Market for buyers

For each online store registered on Yandex.Market, a rating (up to five stars) is indicated based on user voting. Any user can rate stores. The Yandex.Market quality service collects information about stores - the availability of goods, compliance with prices indicated on the site, etc. When calculating the rating, this data is used until there are enough user ratings. According to Yandex.Market, if a store's rating increases by one star, then user traffic to the store increases by 30-50%.

To buy a product cheaper, you can select the "learn about the reduction" option. It is enough to indicate the price at which you would like to purchase the product, and as soon as the price drops to the declared one, you will be able to receive information about the possibility of buying by e-mail. Additionally, you can specify your region and the desired rating of the store.

The service is available to mobile Internet users; to learn about the characteristics of the goods and compare prices in different stores, you need to take a picture of the barcode or type the name of the product in the search bar. Directly from the Yandex.Market application, you can call the store.

Yandex.Market for stores

For stores, this is a paid service (placement of a store on behalf of an individual is not possible). The placement of goods in Yandex.Market is paid according to the principle of contextual advertising, payment is charged only for a click on the product (that is, for going to the seller's website). The cost per click is assigned by the seller - the higher the bid, the higher the offer will be shown in the list of similar products. The minimum cost per click is 3 rubles. Goods placed in Yandex.Market undergo strict moderator checks, there is a list of conditions for displaying materials.

To place information about products, the store needs to register, prepare a YML (Yandex Market Language) file and post it on the Yandex.Market website at the URL specified during registration.

The product range is automatically updated approximately every two hours. The update takes place with the help of a bot - it downloads the price list from the link specified by the store when connecting, and publishes the updated list of products and prices.

Application for mobile "Mobile Consultant"

On November 1, 2011, two applications from Yandex for phones on the WP7 platform appeared in Market Place at once: Yandex.Market and Yandex.Maps.

On March 12, 2012, the Yandex.Market application for the bada platform was updated.

On March 22, 2012, an update for the iPhone was released. The new version of the application is able to show stores on the built - in map and sort products by distance to them .

On April 26, 2012, an update of the Yandex.Market application for Windows platforms Phone 7. In new version Applications can sort products by distance to them and see stores on the built-in map.

Comments

Notes

Links

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Webmaster	Metrics · Mail for domain ·

Are you tired of running around the shops in search of the best product? Your colleague's birthday is coming up and you don't have time to choose a gift? There is a way out, you need to download Yandex Market for Android, and choose products even while sitting in the office, while driving to work or expecting a child from training. You can install the utility on your phone or tablet from our website or from the Play Market absolutely free.

Key Features

Installing the utility does not take much time. Once the application appears on your device, you will forget how it is to go shopping, spend a lot of time on the road and meet crowds of people at the checkout during promotions and various sales. All absolutely goods can be ordered directly from Yandex.Market, and thanks to courier service You don't have to leave your home to pick up your purchase.

All Yandex.Market products are provided from the official website of the stores. If you wish, you can look at customer reviews or ask for a description of the selected product from online consultant. In addition, moving around the main screen of the program, it is possible to read articles on the most frequently asked questions.

In order to synchronize orders or write a review about purchased products, there are two authorization methods. The first way is to register a new account in Yandex, for this you will need to enter personal data and a number mobile phone. The second way to log in using any social network where you already have an account.

For a more convenient search for goods in the utility, a catalog has been created in which all products are divided into categories. To go to the list, you need to click on the three vertical bars that are located in the upper left corner of the display, in the window that opens, click on the word "catalogues".

Summer holiday goods

Things for the road - here you can find various suitcases, backpacks, travel bags, allergy and disinfection products, plasters, board games, navigators, cameras, combs. beach holiday- this tab provides a selection of towels, after-sun creams, inflatable toys, as well as other items that will be needed while swimming. Women's summer clothes - here are collected all the categories of things and shoes that a woman may need in the summer. Playground - you can find sandbox sets, children's balls and jump ropes, soap bubbles and even quadrocopters.

Electronics

Phones - by clicking on the link, you can select not only the phone, but also all the accessories that the user needs. TVs - by clicking on the link you can choose not only a TV, but also read expert advice on choosing equipment. Portable acoustics– provides options for a variety of columns. In addition to the categories described above, you can also find items for home and garden, household appliances, children's products and much more in the Market.

After switching to one of the categories, it is possible to change the sorting:

for updates;
by price;
by popularity.

Having chosen the product you like, to view its characteristics and reviews, just click once on the thumbnail image of the product. This will automatically open the page with full description. To proceed to the purchase, you need to add the selected item to the basket. Then go to the shopping cart and click on the "checkout" button. In the window that opens, select the method of payment and delivery, enter the payment details and transfer the amount to the account of the store.

In the application settings, you can turn off notifications, and to save traffic, hide the image of things. By placing a bird on adult content, the online store will open another category of products for people over the age of 18.