What is internet arbitration. Earning money from traffic arbitrage from scratch: step-by-step instructions, schemes, reviews of real people. What is traffic arbitrage and what is it for?

Any economic activity with the aim of making a profit has its own peculiarities. Earnings on traffic arbitrage are no exception:

You can resell traffic without having your own resource, its availability only contributes to getting more profit.
It is allowed to start an activity with small investments, but the larger they are, the more income from work increases significantly. Experts do not recommend that novice "users" invest a lot of money. It is necessary to master the system that brings profit, to study it. It is recommended to start from $ 50 conventional units.
The first impression of simplicity of operation may be wrong. The trading principle of buying and selling is observed: it is cheaper to take, to give more expensive. It is necessary to carefully study the whole process, to learn the "pitfalls". Then there will be no negative opinion about earnings on arbitration.
When starting a business, a network user must understand 3 main components: traffic source → offer → analytical analysis. Each component link must be carefully disassembled and understood how it works.

The ability to get high-quality traffic at a cost that satisfies arbitrage and its subsequent resale - big profits (high conversion). We cannot rule out working with affiliate programs as an increase in income. It is necessary to understand which offer (offer limited in time for making a decision) is more profitable to buy.

What is traffic arbitrage, where to start and how to make money?

Starting an online activity in order to make a profit, you need to learn everything about traffic arbitrage - a proven, not easy and profitable way to make money. An experienced arbitrage user has a monthly profit, with the right actions, is up to 200 - 300 thousand rubles per month.

What is traffic arbitrage - an acquisition for the purpose of reselling network traffic and making a profit from these actions. Basic concepts:

network (Internet) traffic - a quantitative indicator of visits to an Internet project for a specified time;
traffic arbitrage is a trade indicator of buying and selling: take cheaper, sell more.

Understanding the concept of traffic and arbitration fully discloses the question of what is traffic in arbitration. There are features of receiving traffic:

direct type of traffic - visits by unique users of an Internet project without clicking on third-party links;
using the Landing Page resource, through an intermediary, attract "users" through the referral link to your project.

Is it possible to create a customer base using the Landing Page resource and the intermediary page, the experts answer that it is possible. You just need to add to get a link to the main resource, the user must register on the site. Having registered "users", we make mailing lists.

There are two types of network traffic: paid and free. Remote work from home traffic arbitrage with the choice of a free option requires a long time interval:

registration at different sites (thematic forums, social networks, groups), on the topic of the partner's resource, active work;
create your own Internet resource (blog, video channel), use partners' links on it to promote their resources;
create a free site, "promote" it and on the pages in thematic sections promote links to partner resources.

The free option for getting traffic is lengthy and difficult. To make a profit on arbitrage, it is better to use paid options for "mining" traffic, attracting a unique user:

contextual advertising, target "users", sites: Google Adsense, Yandex Direct, other resources;
teaser network (picture with text), resources: TeaserNet, MarketGid and others;
social network, projects: Instagram, Vkontakte, Odnoklassniki, Facebook;
banner advertising resource: RotaBan.ru;
special projects, traffic exchanges: Wizard Traffstock, KupiTraff, other resources.

How to make money on traffic arbitrage - real ways for beginners

Work as an affiliate marketer in the network - post advertising texts, which contain links to landing pages of partner resources. Here, the target user is offered to perform an action (register, use the service, other actions). We earn as an affiliate marketer, definition of terms:

lead , this is a potential customer who is ready to buy something;
lead generation - when the user becomes a potential buyer;
offer - commercial offer of an advertiser in need of leads;
landing page - project page (landing), which prompts the "user" to take any action;
Cost per action (CPA) - partner network;
hold - a temporary delay in the payment of money for the webmaster;
profit - net profit of the webmaster;
conversion - the ratio of leads to the total number of users who visited the resource - (ratio).

Experts conduct online training in traffic arbitrage courses. The meaning of this work is through affiliate programs and modern ways to attract target users to the pages of the advertiser's projects. How to start a beginner "user" in the work of an affiliate marketer and is it really possible to make good money? There are many companies that show this type of activity from "A" to "Z", these are: CPA NooB, CPA King, other resources.

Instructions for beginner affiliates from scratch, we work independently:

To receive a commercial offer (offer), we register in several CPA. The cost of leads in the project may differ, you need to choose the one that is profitable for arbitration.
In the affiliate program, we get a ref. link is the main parameter for making money on arbitrage. Experts, studying the basics of arbitration, recommend taking the offer topic that is convenient (comfortable) for the user, so that it is easy for him to advertise the referral link.
We send traffic flow through the referral link. You can get it for investments and without them. Having your own project on the Internet with a fairly high traffic, you can direct your users on the subject of the offer to its page. Or a paid view: contextual advertising, teaser networks, short texts on social networks.
We are considering the best option for generating income. We analyze which type of advertising is more profitable to use on the subject of the offer. We check the information for the effectiveness of the advertiser's landing page. We create several types of ad units for a teaser, banner and contextual advertising... Let's see what time is more profitable for the show.
To make a profit, you need to filter out bad traffic (cut off bots).

Experts divide the work of an affiliate marketer according to the type of traffic:

arbitration of news traffic;
mobile traffic arbitration;
clickander traffic arbitrage.

Mobile traffic arbitration - coverage of almost 20% of Russian citizens who perceive advertisements better. This is browsing websites through mobile devices and tablets. Experts predict an increase in the volume of this type of traffic.

v mobile devices almost no ad blockers;
tablet and smartphone users react to ads less aggressively than PC users;
the number of clicks and the number of sales from mobile ads (conversion) is higher than on a laptop or PC;
the number of ads on mobile search sites is less than on a PC;
testing ads on mobile devices is more expensive;
it is not recommended to use mobile traffic to advertise expensive things, a person views it on the fly, without proper attention;
short ad text, small pictures;
you need to use filters from bots: FraudScore, Forensiq;
correctly configure the token.

Token – technical specifications, which determines the quality of traffic and its conversion, for this reason it is important to set it up correctly when creating an advertising project (company). What is included in it, an example:

for which device - mobile phone, tablet, smartphone;
who is the manufacturer;
for which models;
which operating system used;
for which connection: WI-FI, mobile Internet;
for which operator;
geographic location of users.

WI-FI traffic is cheaper than 3G (mobile Internet), in addition, the user must take certain actions (indicate the card or phone number) to conduct a transaction. Mobile Internet gives a direct opportunity for a deal, higher conversion.

News traffic arbitrage - attracting users from news resources. The webmaster uses news queries to generate search traffic, and the affiliate purchases news traffic in order to profit from affiliate programs. Features of news arbitrage:

selection of teaser banner theme;
targeting is performed only with click settings - which device, the user's geographic location, for which OS;
for these reasons, it is recommended to create a blacklist and filter out sites with low leads.

Experts consider this type of traffic to be “cold”, in other words, a “user” who comes to the resource to read the news has little interest in advertising, and if his banner is interested, he should be directed to an intermediate page, and then to the landing page according to the offer. An example of such work:

the user clicks on the banner wanting to see more news;
gets to the page with bright pictures and comments, in the form of new news;
at the bottom of such a page there are comments that recommend taking certain actions on the offer.

Event traffic is an information page where a user comes to learn something about an event that has occurred (earthquake, flood, major scandal, competition results, and other significant events). This type of traffic is characterized by sharp jumps in the interests of users to the event, the growth and fall of traffic. You can buy event traffic from webmasters of news sites, on advertising exchanges.

Clickander traffic arbitrage - when a "user" comes to a resource and clicks in any area of the screen, then goes to a page of another resource. Clickander traffic is divided into 2 options: transition from a resource or from a toolbar. The concept of a toolbar is a transition from viral browsers (stuffed with ad units). Popunder, this is a large banner on 80% of the site's page. An example of getting traffic with a popunder banner:

traffic is "cold", an intermediate site is used;
you can immediately go to the +18 page, at the bottom of which there will be offer comments.

You can buy clickander traffic on the following resources: Visitweb(site 18+), Traflab(from toolbars).

What is CPA (Cost-Per-Action)?

Earnings from traffic arbitrage are mainly made through the CPA (Cost Per Action) exchanges, which means payment for actions performed. CPA is an internet traffic exchange that unites an advertiser and a webmaster (affiliate marketer). In other words, CPA are affiliate programs that pay for the following actions of attracted users:

registration on the resource;
purchase of goods;
a call to a consultant;
install the application;
follow the recommended link.

CPA makes it possible to quickly make money on a potential visitor. What you need to understand when working with CPA:

profit received by the webmaster from the sale of goods - CPS ;
percentage of users who made paid actions - CR ;
the ratio of clicks and page impressions - CTR ;
the ratio of the number of transitions from resource pages to the landing page - CTR page ;
the difference from the purchase cost of a click and the webmaster's profit from the transition - EPC ;
percentage for goods sold - PPS .

The system works according to the following principle:

The advertiser indicates in the offer for which user actions he pays and how much he pays.
The webmaster publishes the advertiser's link on his resource.
The user who followed this link is a lead who has fulfilled the offer condition.
The webmaster gives statistics of clicks to the advertiser, who pays for CPA actions.
Up to 40% is taken by CPA of commissions.

How quickly you can make a profit from CPA depends on the quality of the webmaster's resource, what needs to be done:

register on the exchange;
add your own resource to be checked, the check time for each resource is different;
search for the desired commercial proposal (offer) on the subject of the site;
in promotional materials, we take a referral link or a thematic banner;
place promotional material on the page of your resource;
the target visitor of your resource clicks on the promo material, takes an action;
product (CPA) or advertiser checks for a lead;
the agreed amount is credited to the webmaster.

Experts focus the webmaster's attention on the fact that the lead check time for each advertiser (offer) is different. A well-known online seller Aliexpress checks up to 3 months, and can make a decision in 30 days.

no waste of money, only specific orders are paid;
it is easy to plan an advertising campaign, the cost of the client is known;
the advertiser decides what to pay the webmaster for;
high-quality traffic;
check by CPA moderators of leads before making a payment to the webmaster.

For a webmaster, the advantages of working with CPA:

there is no need to negotiate with online stores separately, the option of choosing the best one, generating an automatic referral link;
long-term cooperation with the exchange;
profits are not limited to the upper limit;
the scheme is transparent without cheating.

How do I find a traffic source?

It is difficult for a beginner to immediately understand that traffic arbitration is the redirection of the flow of targeted network users, the purchase of traffic, to the advertiser's resource. Where "users" do the actions defined by the offer. Traffic can be obtained by 2 methods: white and gray.

White traffic sources:

contextual and banner advertising;
teaser resources and targeted advertising.

Gray method:

creating doorways (one-page sites) with redirecting visitors to the advertiser's resource;
spam advertising on forums;
social media advertising;
other methods.

The received traffic to the advertiser's resource is sent through CPA exchanges, through affiliate programs located on the advertiser's resource. How to make money on traffic arbitrage without investments? Experts recommend starting with choosing a niche of activity, in other words, creating a vertical in which many affiliate programs can operate. Let's consider some directions:

use of commodity resources (commodity), where the sale of products, goods - Ryumka.biz;
for actions in online games(registration, activity);
financial activities (loans, investments, loans);
information business (selling courses, trainings, recruiting subscription clients);
online gambling.

After choosing the direction of arbitration step-by-step instruction recommends choosing the desired offers or affiliate programs (PP). Without a public site for making money on arbitrage and searching for an offer, experts recommend a free resource: Cpad.pro. The resource navigation is clear, you need to go to the offers section and select the desired category (direction) for work.

Hello, dear readers of the financial magazine "site"! Today we will talk about traffic arbitrage - what it is, who is an affiliate marketer and what he does, what are CPA networks and affiliate networks for.

From the article you will learn:

Basics and basic concepts of traffic arbitrage;
Detailed aspects of working with traffic and its sources;
Possible risks and ways to avoid them;
Resources for gaining and deepening knowledge on the topic.

Do you want to know how much and how you can earn on traffic on the Internet? Then read the article and remember the important points!

About traffic arbitrage, what is cpa marketing, what cpa affiliate networks (networks) exist and what they are for, as well as what are the most popular offers - read about all this below.

To give a simple example, the situation builds up like a triangle - advertiser (owner site), webmaster(affiliate), visitor web resource (potential client).

CPA model- the most effective way to pay for advertising, since the advertiser pays the webmaster a certain amount for the attracted visitor who performed the target action... Most often, the target action is understood as registration, purchase, registration of an application and the like.

CPA network is a resource that coordinates the relationship between the advertiser and the webmaster, also keeping statistics.

Terms that will be used in the article:

Advert(advert) - this may be the name of a webmaster (affiliate marketer) who makes money in CPA networks;
Offer(offer) - the offer of the site owner (advertiser);
Landing page() - translated from English "landing page". In other words, a specially designed page to keep the visitor's attention and persuade him to perform the targeted action.
Pre-landing(prelanding page) - also called a prelanding page. Intermediate page that can serve to generate interest target audience, improving the conversion rate, as well as for other situations when a direct visitor's transition to the landing page is undesirable for various reasons.
Lead(lead) - an interested visitor who has completed the target action. You've probably come across terms like “ lead generation"Or abbreviated" lidgen". It is the process of capturing and converting a visitor into a potential customer. For this, many ways are used, some of which we will consider below.
Hold(hold) - the period of time for which ad networks (CPA networks) delay payments to the advertiser (webmaster). It serves to certify the quality of the attracted traffic, that is, during this time, your leader must be guaranteed to perform the targeted action. This is a kind of mechanism for protecting advertisers from deliberate surge (cheat) garbage traffic, bots and other shenanigans from dishonest advertisers.
Profit(profit) - the ad's income from network payments minus the costs of lead generation. That is, profit is the net profit of the affiliate.
Ratio(conversion, conversion rate, CR) - can often be hidden under the definitions " conversion», « envelope". The number of leads divided by the total attracted traffic. Ratio is usually indicated as a percentage. For example, ratio in 40% or 0.4 means that for 10 attracted visitors 4 completed the target action.

At first glance, everything looks a little complicated. Let's take a closer look at how it works and what can be gained with due diligence.

2. What is traffic arbitrage and what is it for 📊

This definition has nothing to do with financial disputes in court, as the name might suggest. Traffic- the number of site visitors for a certain period of time.

Traffic arbitrage - this is a webmaster buying traffic at a certain price for subsequent sale on more favorable terms. The difference in price between buying and selling traffic is the webmaster's profit.

Who needs traffic arbitrage and why?

It's simple: by paying an affiliate (advertiser) a certain amount for a lead (a potential buyer of a product or service), the advertiser can get much more income at the expense of sales, repeat sales, up-sales and other things.

And in order to build a good client base, expand the existing one or establish a stable flow of clientele, advertisers use CPA network services where advertisers can respond to their offer.

On some sites, affiliate programs appeared many years ago - when the owners accrued some kind of reward to the existing client for the attracted new client.

This is also the reason why many website promotion specialists from the Russian Internet switched to traffic arbitrage - this is faster money.

Paid traffic for traffic arbitrage - banner advertising, contextual, teaser

2. Paid traffic

If you have a certain amount of money, you can buy traffic and "pour" on the offer, bypassing intermediate links and reducing costs. Let's consider this option in more detail.

Hypothetically, you can lure potential customers (leads) with everything that he can see and click on - this is banner, contextual advertising, fast or ad unit v social network, teaser.

There are also specialized traffic exchanges where you can buy a certain number of visitors for a certain price. But it's far away not the best quality traffic and the investment may also fail.

The same situation is with banner advertising ... The modern Internet user is so sophisticated with advertising that you have to try hard to create a really attractive and effective banner that will be clicked on. And thanks to various ad blockers that are becoming more and more popular, banners can be safely called an anachronism - a user with a blocker simply won't see it.

contextual advertising

The most popular services of contextual advertising are Yandex.Direct and Google adwords.

In conclusion, we suggest watching a video about traffic arbitrage:

And a video about arbitrage on commodity offers - "How do you make money on traffic arbitrage?":

The team of the site magazine wishes you good luck and success in traffic arbitrage, learn from other people's mistakes and make less of your own, achieve high level knowledge, abilities and skills.

We will be glad if this article really helped you, or at least gave answers to your questions. If you have any comments or questions on the topic, then ask them in the comments below.

The network is traffic arbitration. This method of earning is quite complicated, and that is why, an income of 250,000 tr per month is far from being the limit for him. In this article, we will try to cover all the features of online arbitration as simply and clearly as possible, as well as give some advice to novice users.

You should also know that this type of earnings is one of the most profitable on the Internet. With a serious attitude to the educational material, you can earn really serious money.

For example, the statistics of average affiliate marketers show numbers from 300,000 to 750,000 rubles. net income monthly. As will be shown in the article, my numbers varied in the range of 5000-11000r. income daily. For more information, write in the comments.

For a better understanding of what traffic arbitrage is and why some people earn hundreds of thousands of rubles a month on it, you should disassemble these two concepts separately:

Traffic Is the number of people who have visited a specific resource over a certain period of time. Traffic is usually counted per day, much less often per month.

You can often find ads like: "Selling 4k traffic for $ 8". This text "in translation" means that a person is ready to attract 4,000 unique users to your site per day at a price of $ 8.

Arbitration- a term that in this case we will consider from an economic point of view. “Buy at a low price, and then sell it at a higher price” - this is the main principle and essence of arbitration.

By combining the two terms, you can characterize the general concept.

Traffic arbitrage Is the acquisition of visitors by low prices and their subsequent resale to other sites at a higher cost. Arbitration, in Internet slang is also often called "traffic drain".

Types of arbitration

Many newbies are wondering! Where to start traffic arbitrage? The answer to this question is obvious - study the entire list of its varieties.

There are several ways to redirect users to another service. Let's take a look at them:

If you have your own website, optimal choice will be using the Landing Page without registration, because not every user is ready to register and leave his data for communication on an unfamiliar resource. Even if he really wants to make money on traffic arbitrage. But those who are seriously aiming to make a million are not stopped by these little things.

Traffic mining options and methods

Traffic through banner networks

This advertising method was one of the first on the web. At the moment, it is losing its relevance for a number of reasons. Firstly, banners "scare away" current users, are associated with intrusive and unnecessary advertising. The second factor is too high a price that does not justify the end result.

RotaBan.ru and BodyClick- Benner advertising systems, in case you are still interested in it.

Traffic exchanges

Exchanges are one of the cheapest ways to buy traffic in order to get good at it. Differs in low traffic quality, almost complete absence of target customers. However, the price is tempting. On average, 1,000 attracted visitors on traffic exchanges cost only $ 5.

Below is a list of the most popular exchanges:

KupiTraff;
Popunder;
Wizard Traffstock.
Directions of traffic "drain"

Algorithm for generating income

Now that we have figured out all the nuances of buying traffic, it is worth moving on to the question of how to sell it. You can draw up an approximate principle of income generation.

It is necessary to find a partner network for business cooperation and register in it. When choosing a network, it is better to go to the forums of experienced affiliates, rely on their reviews and stories.
Get referral links for their further promotion among users
Follow these links maximum amount traffic (preferably high-quality, because only in this case you can get a good income)

Choosing an affiliate program

When choosing an affiliate program, you should also consider in what areas you are interested in working. The point is that there are various models for making money.

CPA affiliate programs... Cost Per Action stands for “pay for action”. In this case, the customer pays not only for bringing visitors to his site. To receive your reward, visitors must be active on the affiliate page. This action can be registration, ordering goods, subscribing to a newsletter, etc.

AD1

We recommend cooperating with several affiliate programs at the same time, however, do not collect too many offers at the same time;

The topics of these affiliate programs should be varied (you cannot guess in advance which offer will “shoot” and turn out to be profitable);

- At the very beginning of your work, do not invest too much money in arbitration. Allow yourself to risk large sums only when you gain experience

Conclusion

Finally, it's worth noting: traffic arbitrage can be a truly profitable business. But for this you need to seriously try. People who are familiar with marketing, have a sense of entrepreneurship and creativity can succeed in such activities.

And despite the fact that often traffic arbitrage brings only losses to newbies, it is important not to give up in case of the first failure. Do not be afraid of the work of affiliate marketers, and then, perhaps, you will be able to join the ranks of the best of them.

You can also read the video instruction, which tells you how to start traffic arbitrage. Highlights on work, tips, tricks.

Hello dear reader of the site! Traffic arbitrage- the topic is complex, and it has a lot of technical subtleties. In addition, you need a starting budget, and loss of money in the beginning is not excluded. You can start in arbitration with 50-100 dollars, but in reality, everyone has different things: the amount of knowledge, diligence, ingenuity, right choice CPA networks. But at the exit, earnings from traffic arbitrage will range from 50,000 rubles to many thousands of dollars per month “net”. And this is not a scam: many are trying, they earn decent sums of one, because most newcomers give up at the slightest loss. However, I will show you how and where to start, so that they are minimal and ultimately bring you a plus.

Aren't you afraid of these difficulties? Then for you - step by step instructions that will cover all aspects of this exciting way to make money. Of course, for a deep understanding, you need to study more materials than one article can reveal. The purpose of this article is to outline the essence and show the entire skeleton of earnings.

What is traffic arbitrage

Understanding starts with the basics.

Traffic arbitrage- This is the extraction of interested traffic (i.e., the flow of Internet users) and its direction to target sites in order to obtain conversions (sales, registrations, subscriptions or other targeted actions).

Traffic is obtained in two ways:

With the help of paid advertising - teaser, contextual, banner, targeted.
"Gray" methods - the creation and promotion of doorways; spam on forums, social networks, Q&A services; mass following and massliking and other methods.

Traffic can be directed by:

In affiliate programs, CPA networks, for example;
Directly to the Internet projects of advertisers who buy this traffic.

Ways of paying for work to an affiliate marketer:

Interest from the purchase of a product / service, from making a deposit, etc.;
The fixed cost of a lead (that is, a targeted action) - for a loan, for registration, subscription, purchase, completed application, etc.
For banner impressions or transitions (rarely).

A step-by-step guide to traffic arbitrage

The general algorithm of actions is as follows:

Niche selection
Selecting an offer and affiliate program
Study of the target audience
Selecting a traffic source
First arbitrage profit and results analytics
Optimization of income from affiliate programs
Scaling.

Where to start in traffic arbitrage

You need to start by choosing a niche.

A niche is a general direction in which different affiliate programs and offers can work (offers from advertisers with a payment method, see above). It is also called "vertical".

The main directions in which affiliates earn:

Product (sale of goods), for example, a purely commodity network (see my review at the link);
Online games (pay for registration, active player, deposits of money in the game or other actions);
Finance (loans, borrowings, investments);
Infobusiness (selling online courses, trainings, recruiting subscribers to e-mail newsletters);
Gambling - casino, poker, sports betting;
Education (they are also called essay, edu-affiliate programs) - academic work like term papers and graduation theses to order.
Dating - dating sites, including for intimate purposes.
Pharmaceuticals, care products - medicines, dietary supplements, weight loss products, muscle recruitment, hair growth, male and female sex enhancement, health and beauty products, and so on.
SMS subscriptions and Wapclick. Connected to the mobile internet.

How to make the right choice for a beginner? First–always focus on what is closer to you... If you do not understand the financial topic, it is better not to go there right away. Ideal if you have deep knowledge of the niche. If you love online games, then you can easily advertise them, since you relate to the target audience of players and understand their needs. For example, I can't tell at all good game from poor quality.

Second- this is niche relevance and scale... The wider your target audience you can reach, the better. For example, everyone needs clothes. A huge number of people want to lose weight quickly and easily. Basically, these are women of different ages, but men sometimes really need to get in shape. Want to tweak your shape? Then you know how painful this problem is for your target audience, and you understand how you can hook it.

Decided on a niche for traffic arbitrage? Let's move on to choosing an offer and a PP.

How to choose an offer and an affiliate program

An affiliate network can contain only 1 offer or be a CPA network that contains many offers from different advertisers. you can read the link, and we go further. Shows excellent results

Cpad.pro- a free and very valuable service for selecting offers. Let's go to the offers - categories and select the category in the left column that we decided on when looking for a niche for making money on arbitrage.

The table shows the number of goals that need to be achieved in order to earn money, the number of CPA networks that advertise offers and the date of the information update. If the offer is presented in many affiliate networks, then it has high competition. The ideal case is when the offer is exclusive, that is, it is presented in one CPA network.

Let's click on one of them. A page with a description of the offer, a preview of the landing pages to which we will drive traffic, and goals will open.

So, according to the table, the PP accepts only Ukrainian traffic. There are two payment schemes here - CPS (cost-per-sale, or cost per sale as a percentage of the price for a product) and CPL (payment for a lead). To get to know the offer better, in the “PP” column, click on the name of the affiliate program. A more detailed description of it and the “Register” button leading to the site will open. CPA networks or affiliate programs. Explore it, see the functionality that the PP offers for payments, etc.

What to look for when choosing an offer for arbitrage?

Seasonality... Are there any declines in interest in the product throughout the year? For example, affiliate programs for writing student papers make good money only in autumn or spring, and the rest of the time there is a decline in interest among the target audience. Women are more actively losing weight in spring by summer, so it is most profitable to advertise funds at this time of the year, although there is always demand.

If you start to drain traffic during the off-season, you may not achieve the desired profit or even lose your investment in advertising. You can analyze seasonal fluctuations in interest using the Yandex tool Wordstat- “Query history” in the search engine. Just enter the query that your target audience asks most often when searching for a product, and be sure to specify the region. For example, upon request “Buy a swimsuit” we will see the following picture:

Demand. There is such a thing as a squeezed offer. This is the offer that was very popular and profitable, all affiliates poured into it. As a result, all traffic was squeezed out, people's interest dropped, and the offer became unprofitable. So it was with the talking hamster, who had set the teeth on edge.

Another example: tear-resistant tights... The screenshot below shows that in the fall of 2016 there was a sharp jump in demand for them, and by the end of the year a decline began. Those affiliates who caught the trend at the stage of growth and peak of popularity earned more than others. If there is a downward trend in the number of requests, you should think about choosing another offer.

Exclusivity. We talked about this a little higher. Let's repeat to consolidate: the fewer CPA networks advertise an offer, the lower the competition for it. It is good if it is presented only in one network or in several. It's bad when there are a dozen or more of them. Exclusivity is not the most important indicator. Don't discount seasonality and demand.

Indicators, offer rating... Many CPA networks indicate the conversion from site visits to leads, the percentage of confirmations of applications, hold and other information. Hold is the time during which you will not be able to receive the money you earned. The larger it is, the worse it is for a beginner. For example, if the hold is a whole month, then you will have to wait for this period until you are paid. If your budget is limited and you need to urgently reinvest profits, a long hold is not suitable for you. Here is an example of a description of programs in the very popular CPA network Admitad:

Pay attention to the lifetime of the Cookie... The bigger it is, the better. and I have already talked about its special importance.

How to choose an affiliate program or CPA network for traffic arbitrage?

Look carefully:

Reviews on the Internet... If you have serious complaints about technical support, payments, fraud, think 100 times before working with this office. The most informative and truthful are the reviews, supported by screenshots of income statistics. Although here Photoshop can play a cruel joke. The responses cannot be 100% trusted, but if they are left on the forums by their inveterate participants with a long lifespan, then it is highly likely to be true (although it also happens that reviews are paid for by the owners of the software).
How long has a CPA network or affiliate network been operating on the market?... Beginners should not be trusted, especially at first. Look towards old and "bearded" affiliate programs. They are shaking for their reputation and will not allow themselves to be deceived by partners. Veterans that all affiliates know about: Admitad, M1-Shop, Ad1, Actionpay, KMA.
Instruments... Affiliate toolkit is designed to track traffic flows. The more detailed analytics in personal account partner, the more effectively you can improve the advertising campaign to increase profits. So, in a good affiliate program there is a section with statistics of conversions / orders. In addition, the ability to create a SubID should be available in the affiliate program - this is a parameter that is added to your affiliate links. With its help, you can, for example, track which banner or ad had conversions and leads, and which did not bring any income at all. Unprofitable advertising campaigns and promotional materials need to be removed so that they do not eat up your budget. Other important analytics tools in traffic arbitrage: postback URL, traffic back.
Minimum withdrawal amount... Match it with your budget. For example, if you are ready to invest $ 100, and the minimum withdrawal amount is $ 150, then you can spend all the advertising money without reaching the minimum income for withdrawing money from the affiliate program. Let's say, if you hit zero, then for $ 100 spent you will have $ 100 in income. You may not be paid this money. In general, it is better to expect that in case of failure, you can lose 50% of the invested budget and even more. Always consider the minimum withdrawal wage.
Payment terms... See which payment systems and cards you can withdraw money to, and how often payments are made.
Traffic types... So, you have chosen an offer and an affiliate program in which you plan to earn by arbitrage. But there is another nuance: it may have prohibited traffic sources. For example, some prohibit contextual advertising on a brand, motivated traffic, e-mail newsletters, and so on. Some people don't like that their product is being advertised on social media. If you, contrary to the prohibitions, start to drain traffic from prohibited sources, you will not be paid and your account may be banned forever.

Choosing traffic sources for arbitrage

Before choosing, we pay attention to:

Offer... Thus, serious financial offers should not be advertised in teaser networks: there will be a lot of useless traffic and very few leads. Products that have just entered the market and are not yet familiar to the consumer will not be included in contextual advertising in search results (because it is corny that they are not yet requested in search results).
Source complexity... You will study Yandex.Direct for a month or even more before you start. It is better to choose simple methods of traffic extraction, and move from them to more complex ones. Ideally, those that can be learned in a day or two.

Types of traffic sources:

Advertising in groups, communities of social networks, on YouTube channels;
Teaser networks;
Banner networks;
Targeted advertising;
Contextual;
Advertising in mailing lists;
Doorway traffic;
Spam by e-mail, forums, social networks, etc .;
Motivated traffic;

Arbitration of traffic through social networks and YouTube channels

Perhaps, the simplest way for newbies, to start is to buy ad space from admins of pages with a small number of subscribers. One Vkontakte publication, for example, will cost 50-200 rubles. More expensive pages do not need to be taken at first. Train on small ones until you fill your hand. Take offers with low cost per lead and the product itself.

So, do not immediately sell iPhones with a small budget: you will merge it without even collecting enough statistics for analysis. Try to start with simple offers, where there is payment for registration, subscription to a newsletter, filling out a questionnaire, and so on. Games, dating sites, information business with payment for subscribers, etc. are suitable. The budget for the start is preferably from 5000 rubles.

There are a lot of nuances in making money on arbitrage using posts, but the general algorithm of actions is as follows:

Teaser networks

A huge number of sites have been collected in teaser networks. They contain blocks with teasers - ads consisting of a small picture and a short text.

Examples of teasers, and how to make them yourself,.

Scheme of your actions for arbitration:

Choose a teaser network and register.
Create teasers, add them to the network, add to them affiliate links... At the same time, pre-landing pages (or, more simply, landing sites) are often used to whet the desire of visitors to buy a product before they go to the product site. Blogs with fake (fake) reviews are often made as pre-landers.
Set up ad display.
Launch advertising and monitor its promotion, statistics in the affiliate program and in analytics systems such as Yandex.Metrica and Google analytics.
As you work, clean up ineffective sites that do not bring profit.

The advantage of teasers is the low cost per click, which starts from 10 kopecks. However, the quality of traffic suffers: bots will click your budget, so you need to delete sites if you notice empty clicks and zero conversions.

Examples of teaser networks:

Oblivochki.biz- teaser with mass positive feedback from affiliates and tools for more or less accurate targeting. Click from 70 kopecks.
Teasernet- geo targeting, a wide range of topics, clicks from 10 kopecks. A very large and old network.
BodyClick- there are sites of any subject, and in addition to teasers, here you can advertise with banners, contextual ads, clickander.

Banner networks

With their help, you can place banners on sites of various topics. Banners differ from teasers in a wider variety of sizes and formats, lack of text. That is, it's just a picture or animation. Ready-made banners can be taken in affiliate programs or made by yourself, and then placed in banner networks. The most prominent representative of them is Rotaban.

Targeted advertising

Targeted advertising helps to most accurately target advertising to the consumer. Not only gender / age / geography is taken into account, but also marital status, interests, education, life position, the presence of children, and so on. What you enter on your social media profile is used by advertisers to show you relevant ads. The information that users indicate about themselves can be used to accurately hit the target (“target” from English - “target”).

Target VK... It is possible to show teaser blocks with a small picture on the left for users on Vk.com or promote full-fledged posts in their news feeds. You can create a button with a call to action "Buy", "Go", "Join" and more. There is a "Carousel" format, where in one ad in the news feed you can create several cards, which consist of a photo, a link to the site and a "Buy" button (or with other text). Retargeting tool available.

Mytarget... Using the service, you can arbitrate on Vkontakte, on Mail.ru sites, on Odnoklassniki. Target mobile or desktop users, advertise mobile applications, games. There are more than 15 types of targeting in Meiterget, including by income level. There is retargeting. Differs in strict moderation of advertising, so not all offers are accepted, especially "gray" ones, like weight loss and others.

Facebook... Perhaps this is the coolest targeted advertising tool. With it, you can go not only to the CIS market, but also to the bourgeoisie - to pour on affiliate programs around the world and receive income in dollars. True, advertising costs are also higher here. Trying to push a “gray” offer into Facebook is not worth it: moderation will not let it through. Although some cunning affiliate marketers manage to do it.

The advantage of Facebook is that there is a huge number of tools for retargeting, tracking and optimizing traffic, there are split tests, as well as the most detailed targeting (it seems that FB monitors its users at every step).

It is better for a beginner to start acquaintance with targeted advertising with Vkontakte: here is the simplest and most intuitive interface. Facebook has crazy functionality, so let's leave it for a snack.

contextual advertising

Context leaders are Yandex.Direct and Google Adwords. Ad units can be seen both when searching in Yandex and Google, and when visiting sites.

The way to find the target audience. So, in the target for search, we set the characteristics of people who, in our opinion, may be interested in our offer.

In the context, on the contrary: we only need to indicate which search queries people can search for our offer. Of course, here you can also define the geography of impressions, but interests, age, marital status, etc. are optional. So we will find out exactly what a person wants from his search query.

To make money on contextual advertising in traffic arbitrage, you need deep knowledge, otherwise you will drive yourself into the negative and be disappointed. Ideally, take a couple of courses from the setup wizards. But even if you do not become an affiliate marketer, PPC specialists are a highly paid position, so do not skimp on spending money on education.

Advertising in e-mail newsletters in arbitration

The scheme is simple:

you need to look for mailing list authors on topics that are interesting to your target audience.
Then buy from them sending a sales letter with a link to subscribers;
Analyze the results, choose the best envelope e-mails, and resend similar advertisements.

Doorway traffic

A doorway is a site that is automatically created using programs to promote low-frequency queries. As a rule, such sites are of no value either to the user or to the search engine. However, they bring traffic to the owner, which is then converted into income from affiliate programs. The cost of doorways is limited to a one-time purchase of software for their generation, as well as payment for hosting and domain. Sometimes they also buy links to speed up the promotion.

Doorways often "die": they are banned by search engines, so they need permanent job to create new packs. Unlike sites for people (SOMs), which live for years, doorways may not last even a few months.

In the bourgeoisie, it is popular to use doorways to send traffic to pharma affiliates, essay affiliates, casinos, poker, and sports betting. Exhaust - hundreds and thousands of dollars.

You can read more about traffic arbitrage using doorways on Wikipedia. And we move on.

Spam methods in traffic arbitrage

These include:

E-mail spam;
Spam on forums;
In services, question-answer;
On social networks: mass following, massliking, sending private messages, spam in publics, etc.

Not all affiliate networks accept spam traffic, and you can even get banned for it and lose your earned money. Before you start making money on spam, ask the technical support of the affiliate program if you can use these methods to attract traffic.

The plus is that spam can be handled manually and generally not pay for traffic, i.e. Another option is to buy a program that will spam for you automatically and much faster. The cost pays off pretty quickly with the right approach. The main thing is to know the technology of traffic extraction.

Motivated traffic

Motivated traffic is traffic that you receive by agreement with people.

For example, you need a person to register in the game, and you will receive 50 rubles for registration in an affiliate program.
You go to special services (axle boxes), where you get a person for 10 rubles will be registered by your link or take another required action.
You are in profit for 40 rubles.

Simple, outrageously. But the catch is that in most cases, affiliate programs do not recognize motivated traffic and severely ban dishonest affiliates. Although there are options where it is allowed. Check cpad.pro for up-to-date offers.

SEO and traffic arbitrage

SEO is a softer way to get traffic with almost no investment. To or to the site, you only need to pay for hosting and domain. By the way, you can get free hosting for 3 months with a 2nd level domain for 1 year. Moreover, this hosting is of high quality, because I myself have been using it for many years. This blog is on it. If you want to start with no investment at all within 3 months, I will tell you in this post how you can get this privilege for free and without a trick;).

General algorithm of actions:

We register a domain and buy hosting;
We select the engine on which the site will function (Wordpress, for example);
Installing the template;
We fill with articles optimized for these keys (unique - you can write / rewrite yourself or hire specialists);
We are promoting;
After a while, traffic begins to flow, which you will monetize with banners, links and other promotional materials from affiliate networks.

The main thing is to immediately choose a niche and see if there are affiliate programs for it. The income will go in six months or a year, when enough traffic from search engines.

Setting up statistics and optimizing conversions

At this step, many people merge, go with the remnants of the advertising budget back to hiring. That is, they choose an offer, an affiliate program, start pouring traffic, go into the red and that's it! Then they shout that arbitration is a scam and there is no money here. Although they were one step away from success.

Traffic arbitration has emerged as a form of earnings recently and is the redirection of received traffic (more often purchased) to other resources in order to obtain financial benefits. There are many articles and controversies about the effectiveness and dangers of traffic arbitrage. The opinions of experts often differ.

To get started with traffic arbitrage, you should find the answer to the question "what is it?"
Traffic arbitrage is a profitable resale of traffic purchased at a low price. Such traffic can represent the actions of users on various Internet sites. Previously, traffic arbitrage was considered a risky means of promoting Internet projects and a good means of earning money for webmasters. The second statement remains today.

The development of the Internet space, the emergence of competition among webmasters and the emergence of many competing Internet sites generate strong competition, ousting weak or unscrupulous resources from this market. The risk is reduced for both traffic sellers and potential buyers. Traffic sellers guaranteed to receive payments for the services provided, and buyers get the necessary planned benefits for your resource.
Traffic arbitration requires a clear plan from both the webmaster and the customer. The customer must initially analyze the goals of the upcoming traffic arbitrage, draw up a plan and calculate the benefits. The WEB-master must have a large traffic base for high-quality performance of the assigned tasks. Otherwise, you can get low conversion your resource.

You should order traffic arbitrage only on trusted sites and from sellers with good reviews... Otherwise, you can get low quality traffic, which includes bots that do not perform the required actions. Such an acquisition is a waste of money.

Where to buy traffic for arbitrage?

The WEB-master, having received a certain task, begins to search for profitable and high-quality sources of traffic acquisition for its subsequent profitable resale. From different sources and the methods used depend on the effectiveness of such advertising, the future conversion of the promoted resource.

Buying and selecting traffic is the main task of the WEB-master, on which the result of all further actions will depend. There are many resource methods for buying traffic. Let's figure out some of them:

Teaser advertisement

Teaser advertisement - pictures ranging in size from 80x60 to 250x250 pixels with a short text description. It is the source of the very low-quality traffic, however, even from it can benefit... Thanks to the use of teaser ads, you can successfully achieve high conversion of entertainment projects. This is due to the low cost of a unique click through the link and human psychology, which delays users on interesting entertainment projects, forcing them to navigate the site, purchasing the services offered whenever possible.

contextual advertising

Contextual advertising is a text string with a description of the advertising object. This type of advertising is provided by search services Google and Yandex, as well as various third-party projects. The purchase of this traffic is much more expensive. This decision suitable for monetization narrowly thematic projects on the topic of business, construction, medicine ...
The use of contextual advertising to buy traffic for arbitrage requires the WEB-master to have a clear plan for its further use. Converting these ads is the hardest thing to do.

Social media advertising

Advertising on social networks is the youngest and most effective type of advertising that allows you to effectively buy traffic for a variety of broadly and narrowly thematic projects. Using the example of using the Vkontakte service, you can sort the list of necessary people by gender, place of residence, age, language, education, etc. Ample opportunities and low cost per display allow you to achieve good results in further arbitration.

Banner networks

Banner networks - old way the acquisition of traffic, which is losing its popularity due to the growing competition from other types of advertising. This is due to the high cost of displaying banners on large and popular projects. However, banner networks are one of the best options for good conversion of large projects... Working with banner networks requires the study of the resources used to place advertisements.
There are many other methods of acquiring traffic for further arbitrage. The above methods are the most profitable, relevant and competitive solutions that allow you to get the greatest financial benefit with resale traffic. The success of traffic arbitrage and the conversion of a certain resource entirely depends on the individual approach of the WEB-master.

How much do you earn on traffic arbitrage?

Earnings from traffic arbitration entirely depend on the experience of the WEB-master, the sources used to receive traffic and the ability to use this traffic as efficiently as possible to fulfill the task set by the customer. Earnings can reach 10-200% of the invested funds for the acquisition of traffic.

To obtain the greatest financial benefit, analyze the task at hand, the advertising market and the resources from which you purchase traffic. Protect yourself and the customer from cheating views and conversions by bots and inactive users. The ability to maximize profit from traffic arbitrage comes with experience WEB-masters and developed base to purchase traffic.

Traffic arbitrage example

Traffic arbitrage - the new kind traffic monetization, which is in demand both among novice WEB-masters and large projects. Using traffic arbitrage is equally beneficial for both the customer and the contractor. High-quality performance of the assigned task guarantees a good mutual profit. You can verify this by looking at several real-life examples of successful traffic arbitrage:

Using traffic arbitrage and affiliate program with the sale of souvenirs *

* Souvenirs can include absolutely any product.

For example, we will take a themed gift shop that pays 10% of the product sold by driving your traffic. Let's say you advertise on the VKontakte social network and place an advertisement with information about the sale of souvenirs. 300 people follow your links and 25 of them order a product with an average cost of 500 rubles. You get 10% of the affiliate program, which is 1250 rubles. Ordering Vkontakte advertising will cost you ~ 500 rubles. In total, the net profit is 750 rubles, which is 150% pays off invested amount. And this is just an example of the simplest use of traffic arbitrage.