Working on social networks. How do Russian companies work with social networks? Selling goods and services through social networks

Hello, dear readers of the blog site! In today's article, we will get acquainted with services that offer to earn money in social networks and on the forums. Earnings consist in performing simple actions: likes, comments, subscriptions, adding friends, etc. The industry, oddly enough, is quite highly paid, so the prospects here are clear.

Below we present to your attention a list of services that make possible earnings in Vkontakte, Instagram and other "human gatherings". Each project has its own characteristics, but still the system of work is almost the same everywhere. To maximize income we strongly recommend using the listed projects at the same time (plus what is described in the article).

Money for likes in VkTarget and how to increase earnings

I decided to dedicate a separate section VkTarget online service. Many start with it, and those who “feel” the topic stay on it. The main problem of this service (in fact, like many others) is receiving a small number of tasks. You are ready to like, repost and share posts all day (or night), but tasks, as luck would have it, rarely come.

What's the matter? Whether there is a recipe for increasing the number of tasks? There is, and it will be said (and even shown) a little lower in the text. But for now, let's get acquainted with the general possibilities of earning on this service in order to imagine what will be discussed.

Vk-Target - how to make money on accounts in VK, Instagram and other social networks

When creating an account, the administration will ask you to specify your gender. The Facebook account must match the entered data: if you are a man, then the page must be made for a man. A prerequisite for work is a real and unique photograph (uniqueness is easily verified).

Tasks are not distributed into groups, and this is not necessary due to their small number. To get started, click "View task" and go to the Facebook page. We do the necessary action, return to the site and in the automatically opened window select "I completed the task" or "Refuse":

VKserfing - money for likes, joining groups and reposts in VKontakte

Just like in V-like, registration is not required here - it will be enough just to log in using your VK account (you need to work with VkSurfing in the same browser where you enter VK). That's it, then you can proceed to the tasks that are on the tab of the same name from the top menu. There are not so many tasks, but if you earn money on many at once similar services, that's enough.

After completing the first twenty tasks, you will be asked to confirm your mobile number (pass verification). The minimum withdrawal amount is 50 rubles (not very small). Earnings in VKserfing are not very big, but in addition to the services mentioned above, it will be just right. In addition, for this you only need an account in VK, which everyone certainly has. IMHO.

ForumOk - we earn not only in social networks, but also on forums

To complete any task, we must first select the service we plan to cooperate with in the left control menu (this is in terms of social networks), or choose one thing between blogs and forums. Then click "Search Orders" and choose to your taste. Money for work is offered here decent enough:

The referral program in Like Rock is three-level: from the first level, we receive 5 percent of the performers' earnings and 20 percent of the advertiser's expenses. From the second and third levels, no interest is received from the income of performers, but you can receive 5% and 1%, respectively, from the expenses of advertisers.

A few more social media monetization services - a list

Vprka The service has been around for a long time. In addition to likes and reposts, there are slightly more difficult tasks ().
Sarafanka is one of the oldest services, but recently changed ownership and became . Be carefull.

Conclusion on earning money from social networks online

In our review, we examined seven (or a little more) projects that allow you to earn more or less decent money on likes, subscriptions, joining communities and other actions in various social networks. Most of the services considered contain tasks for domestic social networks: Vkontakte, Odnoklassniki, etc., but there are also many where international services predominate: Facebook, Twitter, Instagram…

If you want to earn really good money in social networks, register on as many sites as possible, first choosing for yourself the most perfect of those described: VkTarget, Smmok, etc. Try to be active in at least a few of the groups that you join, update photos and posts in your account so that it seems alive and natural. Thus, you are guaranteed to protect yourself from a ban, you will be able to work in social networks for as long as you see fit.

In general, unskilled labor is not particularly highly paid, so it is worth taking it in quantity. In pursuit of social networks I would advise you to receive money from:

Cryptocurrency is gaining popularity and its mining is becoming a profitable business. Few know what eats the so-called cryptocurrency faucets where you can get crypto coins for free:
You can exchange or other cryptocurrency for rubles and other real or electronic ones in online exchangers, of which the most attractive at the moment are:
From my cell phone . Install one of the following applications and get money for installing programs and games whose authors need to get views:
You can get money for passing tests ( surveys) on various specialized sites such as:
1. Questionnaire (50 rubles are given only for registration)
It is possible to write reviews or comments for money in services such as:
There is freelance exchanges where no special skills are required:
There is text exchanges, where you only need to write tolerably essays on the topic:

Good luck to you! See you soon on the blog pages site

The best sites for making money in social networks:

- a very good service where you can connect about 16 social accounts. Here you are paid for specific actions, such as: like, invite people to the group, leave a review and others. For example, for joining a group, you will receive, approximately, from 2 to 4-5 rubles (depending on the customer). Compared to vprka, v-like and similar sites, the pay is much higher here. I recommend to try.
- earnings on clicks in the social. networks. Click, get your pennies. The price for 1 task can vary from 10 to 40-50 kopecks. Tasks are usually enough.
- earning on facebook likes. A very simple and small exchange, where you will receive 20-50 kopecks for a like. The assignments are not enough.
- we earn not only in social networks. On the site, you can filter the tasks you need. Minimum withdrawal amount: from 1 ruble.
- very similar to sots-pro, only here you click exclusively on your VKontakte profile. You can withdraw the earned money to WebMoney, Yandex money or to mobile phone. The minimum withdrawal amount is 15 rubles.
- approximately pays 1 ruble for 1 repost. You can connect many of your accounts. The beauty of the exchange is that you don't have to refresh the task page. It is enough to spend 5-10 minutes a day. The minimum withdrawal amount is 10 rubles. Conclusion to the payment system webmoney.
- join groups on vkontakte, facebook, etc. Lots of similarities with vprka. Minimum withdrawal amount: from 50 rubles. You can withdraw to Qiwi wallet, WebMoney or Yandex money.

How to make money on social media networks? This topic is of interest to many users. Especially those who are not comfortable working outside the home. With modern technologies You can earn income without leaving your home. This is evidenced by numerous advertising banners on the Internet. But is it really so? And are there any real ways making money through social networks? If so, how much money can you earn per month on average? In fact, it is not so difficult to understand all this. Especially if you exercise caution and vigilance. The Internet is not only a wonderful opportunity to generate income in varying degrees, but also a constant risk and danger. This should be remembered. By the way, not all methods that will be proposed can be called honest. Sometimes users have to be smart and quick-witted in order to profit from social networks. Purely theoretically, because it is not yet clear whether there are really ways to generate income in this way. Of all the existing methods, only the best ones will be selected.

Is it possible to earn

The very first topic that interests many is whether it is possible to make money in social networks. networks? Isn't this a hoax? It has already been said that there are a lot of scammers on the Internet. Therefore, before such dubious earnings, one should speculate a little.

In fact, if you approach the task correctly, you can make a profit from social networks. Moreover, often such earnings are not so small. Therefore, there is a chance of making a profit. You should not forget about caution - you should always be aware of scammers. But, following some advice and recommendations, there should not be any special problems with earnings. The only downside is that everything takes time.

Where do they earn

In which social networks can earn? This is also an important point. After all, the choice of pages for communication is now very extensive. And users do not fully understand where they are given the opportunity to earn money.

It is very difficult to answer this question. After all, in fact, any social networks help to earn money. Nevertheless, at the moment there is a certain list of leaders in this area. Regardless of the type of work performed.

What pages are in demand the most? Among them are:

"In contact with".
Facebook.
"Twitter".
YouTube (not a social network, but it is quite common).

Accordingly, it is on the example of these pages that earnings on the Internet can be considered. In fact, if you set a goal, the user will be able to get a good profit. It is recommended to work on several social networks at once. So income will increase several times.

Cheat

So, the first and most interesting way to make money is the so-called cheat. For example, likes. A very good and profitable way to generate income. Earn on cheating in social. networks is possible, but it is very problematic to do so.

First, you need to understand that there are several options for earning money. The first is acting as a person who provides services for cheating likes. For this, separate sites are usually created, special applications are developed that will deal with cheating. Profitable, but costly at first. Suitable mainly for users who understand programming.

The second is a more "down to earth" option. Earn on cheating in social. networks can be through acting as an intermediary between the "employer" and the customer. It's simple - the user downloads the program on a special website, logs in to it and performs tasks from the "Like" series. For each completed task receives money. One label "I liked it" costs 10-30 kopecks on average. Not much, but with good activity, you can earn up to 500 rubles daily. Or maybe more.

Secondly, you need to understand that quick money will not. You have to spend a lot of time to be successful. Especially if the first way of working with wrapping is chosen. Website development, creating an application for resellers - all this takes a lot of time. For beginners, the second way of working with wrapping is recommended. Simple, convenient and relatively fast!

Group management

How to make money on social media networks? The following method is quite common among modern users. Especially on VKontakte. We are talking about making money on the conduct (maintenance) of groups.

At the moment, you can see many proposals regarding the administration of publics in social networks. This is often paid for. And, as many say, rather big. The meaning of the work is simple: updating information in the group, advising users and monitoring compliance with established rules.

Most often, such offers can be found on bulletin boards. And such administration is mainly carried out by women on maternity leave. This option takes time, like most ways of working, a lot. But the money is not as small as it seems. On average, the payment to the administrator is about 10-15 thousand rubles per month.

Online store

In the social networks? To do this, you need to know the basics of work and be quick-witted. Quite often, such a way of earning is offered as running your own online store. Or, in other words, the sale of goods through social networks.

The business is profitable. Especially for those who know the basics of sales well. Most often, for this purpose, users create a separate account. What do we have to do? First, find an employer who will take on remote work as a representative. Next - register in a particular social network under a working login. And, of course, spread the offer about a particular product. This is how you can answer the question of how to make money on social accounts. networks.

When customers appear, you just need to create orders, accept payment and deliver goods to people. Easily! It is not difficult to guess that women on maternity leave very often use this method of work. The job does not require any special skills. Most often, children's products or cosmetics (for example, Oriflame) are distributed in this way. Income consists of salary and percentage of sales. With a certain skill, you can earn about 30,000 rubles a month using social networks.

Handmade sales

What's next? How to make money on social media networks? If a person knows how to make something with his own hands, you can use these skills. And make your profile on this or that page the real one trading floor. Do not confuse this option with an online store. The sale of hand-made is singled out as a separate way of earning.

In the profile, the things made and their prices are laid out. And then looking for buyers. You can take private orders. Such work often results in good business.

There are few shortcomings. Perhaps, it is only one, like most options - it is time-consuming. This also includes the requirement for certain skills. A person who does not know how to make anything himself (for example, soap or jewelry) is not able to make a profit in this way. Here is such a "treacherous" is any social. network. Where can you earn more? In any place that is in demand on the network and is intended for communication. That is, as already mentioned, in any social network. But how is the profit made? What else can you pay attention to?

clicks

For example, you can earn on clicks in the social. networks. This method reminds me of a cheat likes. Downloading special program, in which you will have to complete mini-tasks. They are in clicks. For example, like or repost.

As a rule, this way of earning is suitable for novice users. Not very profitable, but it helps to master networking skills. On average, from such work you can get about 5-6 thousand rubles a month. As practice shows, mostly schoolchildren earn on clicks. Therefore, do not neglect this offer. Not the best, but it has its place.

Games

You can also in the social. networks. There are two scenarios here. The first one is for programmers. We are talking about making money on developed games. First, the user comes up with a toy, then he offers it to the social network for use. The rest of the inhabitants of the pages will play and invest in applications. Hence the income. Of the minuses, this is that this method is not suitable for everyone, you will have to give part of the income to the social network, the profit is unstable and it is impossible to predict it.

How to make money on social media networks on games in a different way? You can perform special tasks that are offered in certain programs. Something like "Install the game and reach level 15". A good option for those who enjoy playing social media apps. Not fast, but profitable method. No skills are required, only time to complete the requirements.

Tasks

You can already notice one pattern - the bulk of the universal types of earnings is presented in the form of certain tasks. So, we can single out a similar type of profit in a separate paragraph.

Earn by completing tasks in the social. networks can be decent. But at first, the profit is not too high. Downloading special application(about options a little later) or the user registers on a specific site with tasks. Then he passes authorization through a particular social network. Then he chooses a task, completes it, receives money.

What options are available? Here they often offer:

install an application or game;
reach certain heights in a toy;
put a like;
repost the post;
add a person as a friend;
join the group.

Accordingly, almost all of the above can be combined into one item - this is earnings on tasks. good method for those who do not have any special abilities and skills, but plenty of time. It is recommended to work simultaneously in several social networks. So profit can be increased.

Today, most people spend a huge amount of time on social networks and do not even suspect that you can also make good money on the usual actions that they perform there. To make money in social networks will help special services that have been specially created for making money and all kinds of promotion in social networks. In these services, you will be paid for such actions as:

Entry into groups;
Participation in voting;
Clicking likes;
Like and tell your friends;
And many others.

All projects on which you will earn in social networks work with the Webmoney payment system. Therefore, you will need to register in it, you can read how to do this in the article -.

Also, register with payment system Webmoney is possible using the social network Vkontakte, there is an official application, by installing which, registration in Webmoney is carried out in a matter of seconds. Here is a link to it -.

Now you can move on to considering the very services with which you can earn money in social networks.

Earnings in social networks

1. - I consider this project the best among all existing ones. Since here you can really realize earnings in social networks, such as:

As you can see, there are a lot of ways to earn money, everyone will choose something interesting for themselves. And the most important thing is that your work is valued here, and it is paid significantly, well, one task costs from $ 0.02 and more. Show jumping is often held on the project, with huge prizes. Earning on this service, you will receive a constant stable income. Withdrawal of earned funds within 2-5 days.

2. - this service is one of the few that works with all popular social networks on the Internet, such as:

And it is also famous for the highest payment for tasks, on average, the price for one task is 2-3 rubles. The essence of the tasks is that you just need to simply join the group, or write some kind of comment. In general, nothing complicated and supernatural, you will figure it out and get comfortable quickly. The main advantage of this project is that you can earn from any social network, or even from all at the same time. In addition to all of the above, it has a very small minimum amount for withdrawing funds, and is 15 rubles, which in turn is recruited very quickly.

3. – this project works with all social networks, such as: VKontakte, Facebook, Twitter, Odnoklassniki, Instagram, Youtube. Payment for standard social actions on it varies between $0.05 - $0.01, and for arbitrary tasks - up to $0.7. This project has a very high minimum amount for withdrawing funds - $ 10, but despite this, a large number of people work on the project, and in principle, everyone is happy. In any case, it is up to you to decide whether you will work on this project or not.

4. — an interesting project and worthy of your attention, it works with sites:

Working on the site is very easy and pleasant, actions are paid from 30 kopecks and more. I personally really like this site. Plus, if you have a group with a large number of people in it, then on this site you can earn decent money, because. You will be paid 1 ruble per 1,000 people in a group.

If you do not have a group, but you would like to create, but do not know how to promote it, then pay attention to the article -

Reading time: 24 minute(s)

Friends, in continuation of the topic "", we conducted a small survey of employees of various Russian companies. I am sure that the answers and experience of organizations such as the Ural Bank for Reconstruction and Development, INVITRO, Leading, Audiomania and Puzzle English will help you organize or improve your social media marketing.

1. Anton Zinin, head of social media at INVITRO

Anton, tell us a little about the company.

INVITRO is the largest private medical company in Russia. It has 9 state-of-the-art laboratory complexes and the largest network in Eastern Europe of more than 950 medical offices. The countries of presence are Russia, Ukraine, Kazakhstan, Belarus. The company offers more than 1,700 types of laboratory tests and instrumental and computer diagnostic services, effectively helping doctors and patients take care of their health throughout their lives. More than 10,000,000 clients use the company's services annually.

The company fully develops its own brand media in the largest social networks. The work involves two directions. The first direction includes the classic work with communities: filling them with content, outreach advertising campaigns, lead generation, attracting an audience, subscribers, etc. The second is user support.

As I said, we have more than 950 medical offices throughout Russia and in four other countries, and social networks help to get feedback quickly. With the help of our communities, we can better understand what the challenges are on the ground and where we stand out from the competition. Exactly Feedback helps our company to rapidly develop and improve its service.

Subscribe!

"TargetHunter" is, in our opinion, the best service for Vkontakte retargeting, which helps us select the audience for advertising campaigns with high quality and optimize performance as much as possible. In addition, we track the audience attracted by competitors and work with it in the future.

Amplifer is our favorite service for delayed posting. The most convenient + we pull out some data for analytics.

Kairos is a service without which it is now difficult for me to imagine both regular companies (for example, retargeting) and private ones. The main feature is that artificial intelligence dynamically sets the most profitable bid for each connected ad, which helps us to significantly save the budget, achieving all the set KPIs.

"LiveDune" - monitors blogger accounts before posting, in addition, it helps to find bloggers by topic.

This is only the main part, if we now talk about all the services that we have to use from time to time, then we will need a separate article.

Yes, we have a whole area in which, as I said, there are two segments. Under my subordination, the segments are managed by 2 people for full time, they have several more employees remotely.

The main indicators are sales. That is why we are building end-to-end analytics, which helps to plan intermediate KPIs for advertising campaigns. In addition, there are goals that we set according to the main community metrics (number of subscribers, E.R., etc.).

2. Mikhail Zenkov, Deputy Head of Public Relations Department, Ural Bank for Reconstruction and Development

Michael, a few words about the bank.

Ural Bank for Reconstruction and Development (UBRD) is one of the largest universal banks in the country, founded in 1990. It is included in the list of 30 largest banks in Russia (according to the Central Bank of the Russian Federation). Is a leader in the banking industry Sverdlovsk region, consistently enters the TOP-30 largest banks in Russia in terms of assets. office network The bank has 175 points of sale in 42 regions of the country. The bank has about 1 million private and corporate clients.

Purpose of presence:

Effective interaction with different target audiences – legal clients and physicist clients.
Linking customers to banking communities.
Increasing customer activity - engagement.
The transformation of social networks into a popular channel for consulting clients - an alternative to the call center.
Increasing awareness of the bank's products and services.

Official community on Facebook - facebook.com/ubrir/.
Group for corporate clients on Facebook (pilot 2017, the idea of which is to share content) - facebook.com/ubrirbusiness/.
Official community in VK - vk.com/bank_ubrr.
Group for corporate clients in VK - vk.com/ubrr_business.

What tools do you use at work? To solve what problems?

"Cerebro Target" - detection target audience for advertising.

Google Sheets and Docs - for collaborative editing, such as reports and content plan.

"QlikView" - reporting on work for management.

"SocialStats.ru" - additional statistics on Vkontakte groups.

"Youscan" - monitoring of mentions of the bank on the Internet (for prompt response to requests and control of tonality).

"Photoshop" - processing photos and images.

Microsoft PowerPoint - creating presentations.

"Microsoft Word" - writing texts.

There is a special department of Internet communications (4 people). Inside the public relations department.

What KPIs (key performance indicators) do you measure when working in social networks?

Coverage, tonality, activity.

3. Anzhela Vasyuk, marketing manager of the company "Leading"

Tell us about the organization.

Leading is one of the leaders Russian market cat litter (brands "Kotoff", "Pi-Pi-Bent", "Kotyara", "CCCat"). Also in the assortment there is a super-premium food for cats and dogs under the Safari brand.

In terms of sales in Russia, "Leading" is in the TOP-5 among fillers of all types and takes first place among bentonite fillers. In addition to its own brands, the company produces fillers for the largest retailers in the country, such as Auchan, Metro, X5 Retail Group, Magnit, Spar and others.

Our company works directly with distributors, but it is very important for us to maintain relationships with end customers - ordinary owners of cats and dogs, as well as professional breeders.

In addition to calls Email, inquiries through the site, the bulk of messages from end buyers come precisely to social networks. We gave priority to VKontakte, Instagram, Facebook, and also began to develop a YouTube channel. In our communities, we promptly respond to feedback and questions from subscribers, share entertainment content, convey information about promotions, exhibitions, news, new products of our company and, of course, talk about the benefits of products.

During our work in social networks, we were able to build not only trusting, but even friendly relations with many subscribers. Sometimes the company receives souvenirs from different cities and even handmade gifts. The favorite of our collection is an album with drawings of cats from an elementary school teacher, made together with students.

We, in turn, arrange monthly contests and promotions in which subscribers can win our products, useful attributes for their pets, and much more. Periodically, we conduct surveys, questionnaires and even product testing. This helps us to understand what is important for subscribers in the nutrition and care of their pets, what they like and dislike about our products. In social networks, people are happy to share their opinions, they are as open to communication as possible.

What tools do you use at work? To solve what problems?

We use a small number of tools:

Taking care of pets, feeding them, and their health is a serious matter, so I often resort to the help of our veterinary specialist, who can give professional advice to the owner. I also interact with the designer, employees of the technical control department, managers of the sales department.

What KPIs (key performance indicators) do you measure when working in social networks?

In addition to the standard KPIs (number of subscribers, reach, attendance, engagement, growth dynamics of these indicators every month), for adequate budget planning, it is important for us to consider:

transitions to the site from social networks and the conversion of this traffic;
the cost of attracting one subscriber.

4. Timofey Shikolenkov, Director of Marketing and Business Development at Audiomania, author of the book Your Online Store from A to Z

Timofey, a few words about the company.

Audiomania is a leading company in the market for quality solutions for home, portable and professional audio and video. For example, home audio systems, headphones, portable players, sound equipment for restaurants, clubs, fitness centers, home cinemas high level and much more. The company has been on the market for over 20 years. Clients are billed in the hundreds of thousands.

Audiomania works on Facebook, VKontakte, YouTube, Instagram, Geektimes, LiveJournal:

We are ignoring the Odnoklassniki social network for the time being, as the place with the smallest concentration of our target audience, although some progress is being observed here. Probably, soon we will be more actively present in OK. We also do not invest in Google Plus due to its low popularity in Russia.

As for the purpose of presence, I would divide this question into several.

Of course, it is important to have an official representation where the client can turn with a question or for help. It's no secret that now in many companies issues can be resolved only with the help of social networks, so many use this channel as a "one-stop shop". Audiomania, on the other hand, solves any customer issues in any channel available to the buyer with the same efficiency. However, many people PM or tag the company in their posts for different purposes. So, feedback is the most important goal of being on social media.

The second most important goal is information. In our market, it is very bad with the media, there are few of them, and they have suffered very hard from the rejection of paper. Therefore, we strive not only to be good online store but also a source of useful content. We create and aggregate a large amount of various information - articles, videos, photo reports, and so on. Social media is a great channel for promoting this content. And so different social networks receive different elements of this content.

Of course, we dilute our posts with entertaining content that brings additional subscribers and, as a result, potential customers.

So, globally, the goal of a business is one - to make money. Everything we do on social media helps with that.

What tools do you use at work? To solve what problems?

The only third-party tool we currently use is social monitoring. We chose IQBuzz a few years ago and are quite happy with it. It helps to find mentions of our company or brands or people that are important to us in order to take part in the discussion, help in resolving issues, and so on.

Since we try to slightly modify the content delivery for each network, cross-posting tools are rarely suitable for us. Yes, and this very posting does not take much time compared to the preparation of materials.

Other tools traditionally used by online retailers are the automation of direct targeted advertising. We have repeatedly conducted experiments with various services, programs and agencies, and at the moment we have come to the conclusion that so far we have not been able to effectively return investments in this channel. If so, then we do not use tools on an ongoing basis. But the experiments continue.

We have an unusual history with content compared to other online stores. Rarely, you will find in an online store ... an editorial office, in which, of course, there is an editor-in-chief, copywriters, content writers and a photographer. Basically everything in the state. But there are exceptions.

This group is part of the marketing department and handles everything related to content. Starting from adding, editing product data, prices, descriptions, photos, and ending with the creation of our own content and aggregating it from other sites.

What KPIs (key performance indicators) do you measure when working in social networks?

Like any normal business, the main criteria for advertising are reach and turnover. Since we are not only sellers, but also manufacturers, we have our own brands and our own production, we are not always interested in the direct sale of goods. Among our tasks is the promotion of our brands. However, this is only an investment in future, already quite specific, sales. We also have direct exclusive contracts with manufacturers - there is a similar picture. The better we promote these brands, the more publicity, demand and sales will be.

Of course, there are also "micro-ratings" such as "likes", "shares" and comments. That is, a response to the content, which allows us to think about the format and presentation of information.

5. Milya Kotlyarova, content marketer at Puzzle English

Mile, tell us a little about the service.

"Puzzle English" - online service self-study in English with simulators, games and video puzzles for all levels from beginner to advanced. The main focus is on improving listening skills by assembling phrases by ear, as well as expanding vocabulary (any English word on the site can be added to the dictionary) and grammar. The number of registered users as of September 2017 is 4 million people, the subscriber base is 1.4 million.