The social network "VKontakte" with its appearance has brought a lot of innovations into our lives. We began to communicate more, watch the news, have fun in the browser games VKontakte and many others. Do not forget about the important and significant thing that makes social networks the way we know them - these are communities. They can be of various directions, which attract more and more audience. This article will talk about what “MDK” is and why everyone loves this community so much, as well as the similarity of its name with a disciplinary subject.
What are VKontakte communities?
Communities are special pages on which certain content is posted. Each group or community should be highly specialized, and a sudden change in topic promises blocking. Such are the rules, but this has its own plus - a person can always rely on one or more groups and communities, where he will definitely find the desired content.
People by nature are quite constant, so not everyone will like it if the animal community abruptly starts posting musical compositions on their page. This is what makes VKontakte a unique social network that differs from others in its atmosphere and charm.
It is precisely this charm that the MDK community has, which is why the question of what MDK is arises not only among VKontakte users, but also among ordinary readers of the global Internet around the world. Let's talk about this in more detail.
A few words about what "MDK VKontakte" is
This group is quite famous in the Russian segment for its black jokes, or to be more precise, “memes”, which used to be called “fotozhabs”. Nothing lasts forever, just like the name of the old concepts. Strange as it may seem, the theme of MDK is humorous. The community was founded back in 2011, after which there were literally more events that could close the community once and for all, and bring the creators to criminal responsibility for extremism.
In 2015, the creators were threatened with criminal liability for extremism in their "memes". We are talking about a published picture, which ridiculed the death of the popular pop singer Zhanna Friske. The publicity of the case was given by the television program “Let them talk”, to which the creators of the community and many celebrities of Russia were invited. Also, Iosif Kobzon could not restrain his opinion, wishing death to those who laughed at the "meme".
After all these events, VKontakte and Rospotrebnadzor blocked MDK for the Russian segment of users. However, the community exists to this day, it is not difficult to find it. Almost every fifth user of the above social network is its reader, so among friends there will definitely be at least one who has “MDK” in the group list. If you have a “black” sense of humor and a desire to understand trends, then this is the most suitable content in the entire Runet.
What is it - the subject of the MDK?
By definition, the IDT is a special interdisciplinary course. Every year, reforms in the education system make it possible to make the process of training new personnel for the country more flexible and reasonable than previous methods of training. MDT is a global practice that not only contributes to the creation of more qualified employees, but also increases the number of people who are able to work in various fields, while having only one education.
An excellent example is the discipline called "MDK: Programming in computer systems", because after graduating from college a person not only knows how to understand computers, programming, but is also a fully qualified accountant. This approach is considered to be MDK.
The question also arises of what it is - MDK 01.01. In the learning process, each profession has its own interdisciplinary courses. For example, builders may have an MDT called "Organization and control of installation of industrial equipment." And within the framework of this curriculum, the subject will be designated by the specified index.
Is it worth creating your own VKontakte community?
The opinions of many experts agree that this type of activity is most suitable for those people who want and can put their soul into something, while receiving a lot of money for distributing advertising records in their community.
The bottom line is to create interesting and captivating content that people will come to and consume. An example of a successful community can be MDK, because one of its authors at the time of its creation was an ordinary student, now he is a businessman: he has about 20 VKontakte groups that bring him considerable cash income.
Conclusion
We hope that this article on the topic “What is “MDK?” enriched your knowledge of the modern media field, because by law, all communities that have reached the number of 3000 subscribers are media. Let us also remind you that MDK currently has more than 8.5 million readers.
Yes, we have posts on the days of death - for example, Bodrov or Tsoi - in which we speak very harshly about them. Provocations collect few likes, but a lot of discussion. Just so you don't forget. If not for us, then people would not know many events, dates, including tragic ones. It is necessary to present correctly, you need to remember your own history. The same trick of Durov on the topic that on May 9 we defended the right to repress our own people - we joke in the same vein and collect a huge amount of negative feedback. People unsubscribe, but the statistics are growing, provocation brings people.
Compassionate photos often circulate on VKontakte with messages that some other unfortunate grandmother is begging near the subway. We began to scoff that she, for example, asks for a jar of “yagi”. But we did it in the vein not just to mock, but to humiliate those people who only repost, but do not provide real help.
Many people do not understand this, they do not perceive satire and criticism. A child died in the States - we start to joke about it. But we are not joking about the fact that a person has died, but about the fact that in Russia they pay attention only when children die there, and when children here die in batches, no one cares.
About xenophobia
We raise topics that concern not only us, but also subscribers. And you can see that the problems - how to designate softer? - a large number of migrants affect the entire population. This can be seen in the discussions, likes. We do not impose our opinion on anyone. We try to be apolitical and not take sides.
We try to keep our taste to ourselves, because it is unprofitable for the business model. The xenophobia that runs in public is a very profitable thing. No, they are indifferent: either for or against. Many write that we are no longer the same, because they began to post more liberal content and less insults.
About politics
We went to the first protest rallies in December 2011 on our own. Something was recorded, something was broadcast, and even openly called to go out into the street. But then they realized that the rally was a window dressing. Our personal position is increasingly moving aside. Kindling is fun, but you have to keep the audience. Yes, we have posts of Nashist projects - some on a commercial basis, and some for free. We are well acquainted with some of the Nashis.
Mo * akov were deprived of their homes (
I understand that many bloggers do not know what MDK is and why it was blocked. Moreover, they do not care)
But I don’t care about 3 million mu * akov subscribers of the most popular VKontakte public MDK) In general, I’m not a connoisseur of such creativity, apparently the age is not the same, it has outgrown. There are some too aggressive jokes there, solid obscenities, swearing, and I’m silent about the audience.
But oh well, to each his own, if millions like it, then it’s not casual.
Why was MDK blocked?
In general, if you understand the issue, then not only this public was blocked, but a whole series of blockings was carried out by the malicious administration of VKontakte recently, with an audience of more than 12 million people in total.
Do you think these groups and publics are garbage on vegetable oil? Well, maybe so, but the annual income of the same MDK is more than $ 1 million, here's an entertaining group for you)
Now you can evaluate the full scale of the financial losses of such blocking.
And what was the reason why popular publics were blocked? Officially, this is malicious prohibited advertising. However, everything is not so simple.
The fact is that there were cunning guys who bought ads in these largest groups ( which is not cheap by the way) and then after launching the ad, they changed the content to the one prohibited in the social. networks.
In the case of MDK, this was more like a blackmail scam, since the attackers then demanded 200 thousand rubles for not sending screenshots and other materials to the VKontakte administration ( info from the news feed).
Well, what can I say - greed killed not only the cat. Speaking of greed - their publics and regular pages in the social. networks, including twitter and vkontakte, you can monetize and receive income from them, for example, on the same.
The first swallow was when a large public was also caught on a similar substitution - however, there are users from the social. networks redirected to a paid SMS service, which is prohibited by the rules.
A bad example is contagious, and away we go, and publics flew into a ban.
In general, it makes no sense to ask why MDK was blocked - for good, such a resource should have been blocked a long time ago for its pernicious influence on young people, mainly schoolchildren, and I'm sure that the VK administration is well aware that this was a clear set-up, but is in no hurry to remove the ban. ( I even read the owners of the application to the Ministry of Internal Affairs filed, it will probably be fun =))
Now the public has moved to a new site and is called "ORLY MDK refuge" and already has more than 1.2 million subscribers .. oh, it started so well 🙂
Today we will talk about the public MDK. For those who don’t know, MDK is the largest humorous and only those who don’t use social networks know about it.
There are quite a few reasons for its popularity, including various scandals, of which there have been many over the past year. So let's see what such a popular community had more, pros or cons.
Cons of MDK Vkontakte
The first minus is copyright. MDK does not consider it shameful to use someone else's content, if only it were good, a kind of illegal aggregator that collects successful posts from all over the Internet. Including from smaller communities, sites like pikabu and many others.
Of course, this does not mean that they do not produce their own content, but the impudence with which they take someone else's, having such resources, is not very good.
The second disadvantage is influence. As you guessed, we will talk about the bad influence of the MDK. After all, it is obvious that the admins do not drive people there and do not force them to write idiotic comments and fight among themselves. People do it themselves, and the problem must be looked for in them. Yes, someone just looks at funny pictures, but more people constantly live there, communicate and attract new ones. Well, the role of the community itself is that it represents an excellent platform for this substance to seethe and develop, and this is precisely their shortcoming.
The third negative is morality. Black humor is not always good. MDK seems to want to try on something different, showing that there are no boundaries for their humor. Only now they are not engaged in witty satire, but simply sculpt memes to collect likes and reposts.
Probably many have heard about the scandal in 2015 about the cruel joke on the deceased Zhanna Friske.
Such black humor does not serve as a social regulator or balancer, they are simply ready to throw dirt on anything for the sake of PR, and there is nothing cool about that.
These are the minuses, of course you can challenge them in the comments, we will be interested to know your opinion. Now, let's move on to the positives.
Advantages of MDK Vkontakte
The first one is humor. No matter how many stupid posts there are, you can find a lot of funny things there. And this is not surprising, because such a large number of subscribers did not fall out of the sky. Users were attracted by cool pictures that are regularly posted on the community wall. At the same time, it doesn’t matter if the site admins came up with them or found them somewhere. They are still pretty funny most of the time.
The second plus is certainty. The size of this public is an important argument for its quality for many. Maybe that's the way it is, but another important property of such a large number of subscribers is the fact that you always know how to find it and what to expect from it. If you want a really good public, then you have to rummage through the net to choose something suitable. If you want funny pictures, then MDK immediately comes to mind. Thus, it perfectly fulfills its main entertainment function and this is hardly to be argued with.
The District Court of St. Petersburg ruled to restrict access to information from the MDK community on the VKontakte social network. Now he is threatened with getting into the register of blocked sites, and MDK has already been on the “black list” of Roskomnadzor. Why is there such attention to him and how it all began - tells Lenta.ru.
What is MDK?
MDK is a community, a public that emerged in the social network VKontakte in 2011. Gained popularity thanks to jokes, pictures and demotivators, sustained in a teenage style, which were posted by the users themselves. Often beyond the bounds of accepted ethics: for example, jokes about the dead were allowed, obscene language was used, etc. And the very name of the community is consonants from an obscene word denoting a narrow-minded person.
The strategy turned out to be successful - the community grew along with VKontakte and became the most visited in the most popular Russian social network. So, at the beginning of 2013, more than a million people signed up for it, and by the end - 3 million. The mobile version has been released in the very programs of the App Store. MDK now has nearly 6.8 million subscribers.
Monetization
Despite their youth, the founders (in their early 20s) managed to turn the community into a business. Advertising posts almost from the very beginning.
At the end of 2013, a trademark was registered for the Sarafanka company. Dmitry Aladyshev, one of the co-founders, became the CEO. He owns 34 percent of the shares. His partners, Roberto Panchvidze and Dmitry Trachuk, got 33 percent each.
Panchvidze explained the trademark registration as a need to fight communities and companies that are trying to cash in on the MDK brand. However, he promised not to interfere with those who use the trademark not for commercial gain.
The community also has accounts on Twitter and Instagram, but both in total gained a little less than 200 thousand subscribers - VKontakte remained the main platform. By the end of 2013, the turnover was estimated at $1.3 million, according to the Russian Forbes. In an interview with Lente.ru, Roberto Panchvidze evaded a direct assessment of the current turnover.
Dear jokes
The reason for the jokes in the community was both current events and typical everyday problems. The public did not shy away from attacks against advertisers. We must pay tribute to the community: they did not fail to joke about their potential closure.
Screenshot of the MDK community in Vkontakte
The most infamous MDK publication was a picture with lyrics parodying the words of Zhanna Friske's song, released on the day of the singer's death. In addition to the potential blocking, already familiar to the community by that time, even criminal prosecution was sought for its authors.
The current court case states that each of the 695 community albums contains 400-600 photographs that are pornographic in nature and can affect the mental health of children. Also, the community published texts with profanity, pictures that offend the feelings of believers. At the same time, very tragic events did not remain without comment - for example, the terrorist attack in Volgograd. This post has since been deleted.
Consequences of fasting
If they were threatened with closure quite often (usually everything ended with the removal of materials under jurisdiction), then in the case of the post about the singer, the sore point of MDK was affected - the community was disconnected from the advertising exchange, through which a significant part of the income was received. However, the community has not changed its concept.
Screenshot of the MDK community in Vkontakte
Often, after claims against the community, claims were also made against VKontakte, but social network employees usually took a neutral position, demanding a decision from a judicial or regulatory authority to take appropriate action. An exception was made only in the above case with a joke about Friske. Also, once a community was banned for posting a link offering to download a malicious application.
In November 2013, the public itself threatened to go on a counterattack, announcing against State Duma deputy Mikhail Markelov for his statements on October 23, 2013 about a post dedicated to the terrorist attack in Volgograd. However, no further information about the lawsuit has been forthcoming, and the post is not available at the link.
Any event, be it a lawsuit against the community or a response, MDK always strives to turn into self-promotion. It is difficult to expect that the next lawsuit will change something in this concept.
MDK co-founder Roberto Panchvidze commented on his view of the current situation with the Lente.ru community.
