How does the St. Petersburg club's ticket program work? How do blue-white-blue manage to collect more than 45 thousand fans in matches like s? What part of the spectators enter the stands of the St. Petersburg stadium free of charge? The answers are in our material.
"PROMO CODE SPENDED ON PARENTS"
After meeting with "Arsenal" in social networks, they began to joke that in St. Petersburg the teams were mixed up and, and then they built a conspiracy theory according to which they bypassed financial fair play with the help of city municipalities and the large-scale distribution of free tickets.
Without much difficulty, I found several people who really got into the stands for free - no conspiracy, judging by the words of these people, does not exist.
In fact, I went on free tickets to "Petrovsky", - said student Tatyana. - The fact is that Zenit has student fan clubs in some universities. They are attracted to various charity events and are rewarded with tickets to matches. This practice has been around for several years.
Those who had already received higher education could also get to football for free, but for this it was necessary to be in the right time in the right place.
At the stadium, before the match with the club, he distributed vouchers for promotional codes, - said Konstantin. - Generally, it was supposed to take one at a time, but many took a few. It is enough to enter the promo code on the website and you will receive one ticket for free. I used my vouchers to take my parents to football.
For some, the free trip to football pushed them to start buying tickets on a regular basis.
A couple of times a steward I know gave me his promotional code, - says Vadim. - So I attended the cup match with and the game with Arsenal. But if there is no way to get to the stands in this way, I buy tickets without any problems.
August 6. “Zenith” - “Spartak” - 5: 1. Petersburgers defeated the red and white in their field. Photo by Vyacheslav EVDOKIMOV, FC Zenit
HOW TO GO TO ZENIT FOR FREE?
These stories were commented by the commercial director of "Zenith" Dmitry Mankin:
Strictly speaking, we do not have free tickets for ordinary people. There are various marketing promotions. Before the meeting with Spartak as part of the Happy Hour campaign, we actually distributed about 10 thousand vouchers for a free trip to football. Such things for loyal fans are possible in the future as well.
However, there are other options as well. Within the framework of affiliate programs Zenit provides RFPL and club sponsoring companies from 30 to 150 tickets. At the same time, firms pay for these tickets and then distribute them to their employees and customers. According to this scheme, one of the municipalities of St. Petersburg also bought out 100 tickets. The club assures that this is a single action and the continuation is not planned.
The third category of free tickets is charitable. Zenit invites to some of the matches pupils from children's homes, students of the club academy and other children's and youth schools in St. Petersburg, as well as volunteers from student fan clubs.
Of course, there are no state and municipal programs to finance the purchase of tickets for Zenit matches, says Mankin. - We do not need this. There is a lively response from Petersburgers. Now visiting the stadium on Krestovsky Island is one of the top entertainments in the city.
St. Petersburg Stadium. Photo by Daria ISAEVA, SE
FROM 2 TO 5 THOUSAND CONDITIONALLY FREE TICKETS
The full alignment of tickets, which the club calls "conditionally free", looks like this: 500-1500 people come to each match for a promotion, 1200-1500 tickets are allocated to sponsoring companies and up to 2 thousand go to charity programs. At the same time, social events work only on non-top matches. It turns out that in one game from 2 to 5 thousand fans get to the stadium "St. Petersburg" for free. With an attendance of 40 thousand, this is a very modest percentage.
It is surprising that the sports community is very interested in this topic, continues Mankin. - The fact is that all top clubs do about the same. They all have their own marketing, affiliate and social programs. Moreover, we are going to expand similar campaigns for people with limited mobility. We invite them now, but after the 2018 World Cup we will be able to improve the infrastructure for such fans and we will invite them to football even more actively.
Zenit footballers thank the fans at the St. Petersburg stadium. Photo by Vyacheslav EVDOKIMOV, FC Zenit
THIRD OF INCOME
In “Zenith” they say that even on the day of the game tickets are far from the main source of income for the club. They account for about 30 percent of all income. The remaining 70 are the sale of season tickets and VIP boxes, access to the business club, revenue from food outlets and sales of merchandise, payment for parking spaces, as well as the sale of rights to trade in drinks and snacks for suppliers. And partner companies pay the club for the right to trade in the arena and for advertising. Moreover, the more people come to the match, the higher the advertising revenue.
Vouchers for free tickets for people who came to the match against Spartak did not appear by chance. So "Zenith" wants to attract the most solvent audience (tickets for the derby were very expensive), to accustom them to regular trips to football. For one game with the red and white, the club earned 110 million rubles. According to Mankin, it would take three meetings with top rivals to achieve similar income at Petrovsky.
At the same time, Zenit has a significant reserve in the new arena - this is the VIP segment. Until the 2018 World Cup, the club cannot build a restaurant and a business club, receiving income only from boxes. Now it is about a third of all receipts from ticket sales. After the World Cup, the blue-white-blue will finally get used to the new arena and the income from the VIP segment will reach 50 percent.
The development of services for VIP fans will keep relatively low prices for regular tickets in the future, Mankin promises.
Zenit fans on their way to the St. Petersburg stadium. Photo by Alexander VOLGIN
FAKE TICKETS
An indicator of increased interest in Zenit matches is the appearance of fakes. The club says they have faced three types of counterfeiting - just "fake" tickets, printing a large number of copies of one real ticket and selling cheap tickets at a high price. In the first two cases, the turnstile will simply not allow a person to pass, and in the latter, a fan who has bought a ticket for several thousand will get to seats that cost 200-400 rubles.
The only guarantee not to get into such a situation is to buy tickets on the club's official website.
ATTENDANCE OF THE 2017/18 CHAMPIONSHIP IS YET THE BEST XXI CENTURY
This season, the average audience of matches in the Premier League is on average more than 13 thousand spectators. This is almost two thousand more than the indicators of the 2016/17 championship. At the same time, the current rally has a chance to become the most attended in history - in the 2012/13 Premier League, 13,193 people came to the stands.
Attendance at Russian championships since 2000
|
Season |
Attendance* |
* After 13 rounds.
BLUE-WHITE-BLUE ABOVE RED-WHITE
Zenit is leading in the Russian championship not only in standings... The St. Petersburg club is confidently ahead of everyone in terms of attendance at home matches. Moreover, despite the impressive size of the arena, the blue-white-blue are the first in terms of the percentage of the stands.
Attendance at home matches in the 2017/18 Russian Championship
|
Club |
Wed attendance |
Stadium capacity |
% occupancy |
|
Zenith |
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|
Spartacus |
|||
|
Krasnodar |
|||
|
Akhmat |
|||
|
CSKA |
|||
|
Arsenal |
|||
|
Rostov |
|||
|
SKA-Khabarovsk |
|||
|
Ruby |
|||
|
Locomotive |
|||
|
Dynamo |
|||
|
Tosno |
|||
|
Amkar |
|||
|
Anji |
|||
|
Ural |
* “Akhmat” played one match at the Belimkhanov stadium.
Zenit is a champion!
Football club " Zenith"Has been the guiding star of more than one generation of Russians since 1925. Crushing falls and dizzying ups, victories in international arenas and true struggle in the stadiums of our country ... in a word, Zenith for many of us is a source of inspiration and imitation. And the most essential attribute of a real football fan is, of course, clothing and accessories with the symbol of your favorite club. Therefore, the online store of branded clothing shop.fc-zenit offers web users the most extensive catalog with FC symbols Zenit.
Sportswear FC Zenit
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Promotional code and discounts in Zenith
The FC Zenit online store is perhaps at the zenith of its fame, with over eighty thousand fans visiting the official website every month, looking not only for branded clothing and accessories in their favorite blue colors, but also for discounts on tickets or all Zenit products. When placing an order in this store, use the promotional code in the basket and get a significant discount on sportswear, scarves, hats.
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Shop assortment
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How to apply a promotional code for a discount
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Discount system for regular customers
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The FC Zenit Shop promo code is a way to find an additional discount, gift or service for free. Minus 8%, 10%, 700 rubles of the cost, a gift or free delivery - just a few types of savings when shopping with our project.
Types of savings on the Zenit website:
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- Code on free shipping ... It is used at the step of order confirmation and allows you to get a discount on delivery from 50 percent to one hundred%.
- A promotional code for a small gift when ordering... Often the condition for receiving a gift is the purchase of a product of a certain category, i.e. a limitation on the assortment is established.
Other types of savings: discounts and promotions in the Shop FC Zenit
- Cashback... The advantage of using this method is that it can be applied in conjunction with the aforementioned savings options. The user can save by applying the Promo code for a gift and, in addition, get a cashback discount from 5% to 12%. Brocodes is partnering with the leading cashback site in Russia.
- Permanent promotions and discounts that do not trumpet the input of the promotional code. Everything is simple here. Visit the stock pages of the Zenit FC Shop website and find a suitable offer. Depending on the size of the store, you can find from 2 to 50 actual discounts.
About the site
If FC Zenit Shop is on the list of our project, then you can be sure that we will do everything to save the list of Zenit promo codes in current state.
Do not forget to visit our service before placing your order.
This page contains all the proposals for saving in: working promotional codes, discounts and other promotions. Buy profitably! For the most up-to-date information on the catalog of goods, delivery and payment, see the website of the online store.
Historians offer contemporaries several versions of the birth of the famous sports society from St. Petersburg. According to one of them, the ancestor was FC Murzinka, according to the other - Bolshevik, and the official date of birth of the Stalinets club in 1925 is considered, the coaching staff and players of which completely replaced the Zenit team in 1939 after an unsuccessful performance in the championship THE USSR. The path to fame was long and thorny, filled to the brim with dizzying ups and downs, but the cohesion and friendly atmosphere within the team won in any situation.
Today the football club is the only team that managed to win all the highest football awards of the Soviet Union and Russia, the winner of the UEFA Cup and Super Cup, a member of the Champions League, uniting numerous fans who are ready to follow it on foot even to the ends of the world.
The official website of the virtual store Shop.fc-zenit.ru offers visitors an amazing variety of all kinds of goods:
- home and away kits of previous years and this season;
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On the virtual counters there are books, printing, household goods, backpacks, haberdashery and even confectionery. Everyone can order branded T-shirts with their own name, which is applied using modern photo printing.
Promotions, discounts and promotional codes Zenith
After the first purchase, you will receive bonuses, the amount of which depends on the amount of orders. Subscribing to branded news will bring you a discount of 300 rubles, and a certain type of T-shirt will cost 15% less. The uniform of the previous seasons can be purchased at half price, and the goods from the "Sale" - with a discount of up to 70%. Our code word will bring fans additional discounts, allowing them to purchase the desired items at attractive prices.
