(3
ratings, average: 4,67
out of 5)
Apple is an American multinational corporation that develops software, computers, and phones. The corporation is one of the founders of the use of personal computers, as well as a pioneer in the development of a multitasking operating system. The capitalization of the "apple business" in 2017 is about 850 billion dollars.
Such colossal amounts of money are received thanks to the latest technologies, as well as competent marketing and a popular brand. In addition, for a long time the corporation leads many international ratings. And how much Apple earns per second is also an interesting question.
Company development history
Apple annual earnings for the last 5 years
According to Best Global Brands 2017, Apple has the most valuable brand valued at $184 billion. Apple's closest competitor, Samsung, ranks sixth in this ranking, with a brand value of $56 billion.
It's time to find out how much Apple earns. Over the past five years, the following dynamics of the net profit indicator has been observed:
- 2017 - $49.7 billion;
- 2016 - $45.69 billion;
- 2015 - $53.39 billion;
- 2014 - $39.51 billion;
- 2013 - $37.04 billion.
In general, for the period 2013 - 2017, Apple's income increased by 34%.
How much does the company earn per second
Thanks to WorldPayZinc data and visual visualization, it is clearly seen that the American Apple Corporation is the leader among competitors, including earnings in one second. So, in 2016, in one second, she was able to earn 1,444 US dollars (or more than 83 thousand rubles), while in 2015, earnings in one second amounted to 1,997 dollars (about 115 thousand rubles).
Firms such asSamsungandMicrosoft earned in one second 1540 dollars (about 88 thousand rubles) and 1179 dollars (67 thousand rubles), respectively.
Apple's main competitors
Although Apple Corporation is the market leader, it has competitors who are “treading on their heels”. Among them are such well-known brands as Samsung, Microsoft, Huawei.
As for Samsung, it can be noted that the companies operate in the same segment. This makes the corporation Apple's main competitor. It is believed that in the near future Samsung may abandon Android and switch to its own operating system - OC Tizen. Also, Samsung, like Apple, has its own store of various applications.
Microsoft also does not want to give up its position and is trying to develop new business niches. This concept was formed with the arrival of the new CEO Satya Nadella to the company and the start of the production of its own technology and gadgets, as well as free updates for their effective use. In doing so, it offers consumers alternatives that rival the style and functionality of products made by Apple.
Huawei is a Chinese telecommunications corporation. In recent years, it has been growing rapidly and is currently the undisputed leader in the Chinese market. Huawei is pursuing a policy of expanding the geography of its activities, and this is bearing fruit. So, the Chinese corporation takes 2nd place in sales of smartphones in Europe. In the future, Huawei is set to develop its own software and create a store similar to existing Apple and Samsung stores.
Paying tribute to fashion, Google is trying to keep up and also released new software. This could negatively affect the demand for Apple products, as manufacturers producing smartphones similar to the iPhone spend much less time adapting them. Thereby increasing the number of produced and sold products.
ASUS, having presented its version of the phone - ZenFone 5, exactly copied the design solution of the latest smartphone model released by Apple - iPhone X. Although this is an "unclean" competitive move, ASUS was still able to offer consumers a more affordable analog of a smartphone and occupy its market segment.
All these companies intend to develop and thereby "undermine" the established leadership of Apple. Indeed, after the creation of new operating systems and content stores, the company will no longer have key competencies, technologies will no longer be unique and will bring less income.
Video "How much does Apple earn in 10 seconds?"
